This privacy policy applies to the following websites operated by the American Gaming Association (AGA): www.americangaming.org, www.havegameplan.org, www.gettoknowgaming.org, www.sportsbettinginamerica.com, www.stopillegalgambling.org, and www.agastore.com (collectively, the “Sites”).  This privacy policy advises our visitors and members of the types of personal information that may be collected on the Sites and the practices that the AGA follows with respect to the use and dissemination of such information.  Your use of the Sites indicates your consent to the terms of this Privacy Policy.

If you have any questions, comments or concerns regarding this privacy policy, please contact us via e-mail at , fax at 202-637-2676 or mail to American Gaming Association, 799 9th St NW, Suite 700, Washington, DC 20001.

Information we collect

The Sites collect personally identifiable information when you voluntarily complete a registration form, make a purchase through our e-store or complete other forms or surveys. Depending upon the point of collection, this personally identifiable information includes contact data (such as your name, address, phone number and e-mail address) and financial data (such as a credit card profile), as well as any other types of information you voluntarily provide us as you interact with our Sites.

In addition, our web servers may automatically collect and log web usage data and other information from you when you visit the Site.  This information, including the Internet Protocol address of the device you use to access the Sites, referring site, pages viewed and length of visit, informs us about how visitors use and navigate our Sites.  We may also use a third party service to track trends and Site usage.

How we use and share information collected

We use personally identifiable information collected through the Sites to verify membership status; to provide products, information or services requested; and to improve the content and effectiveness of the Sites. In addition to the purpose for which you originally submitted the information, we may use the information you provide to make you aware of other AGA benefits, products or events.

We also use your contact information to provide you with information about our industry trade show, the Global Gaming Expo (G2E).

Except as set forth in this privacy policy, we do not sell or share the personally identifiable information we collect on the Sites with non-affiliated third parties for their own use.  However, we will provide personally identifiable information to non-affiliated third parties in response to subpoenas, court orders, or to otherwise comply with law, to protect our interests or when we believe in good faith the law requires it.

We may also use third-party suppliers and service providers to fulfill the services offered on our Sites and may make personal information (including financial data) available to them to the extent necessary for them to provide services to us (for example, to process a credit card payment or ship you a product).  We do not store credit card data on our Sites.

In addition, we may use and share with others aggregated and/or anonymous (not personally identifiable) information that we have collected based on our users’ use of the Sites.

Use of Cookies

Like most websites, we may employ cookies to help visitors and members more efficiently use the Sites. A cookie is a string of information that is sent by a website and stored on a user’s hard drive.  Cookies can enhance your experience by storing your preferences and customizing content for you.  If you do not want your browser to accept cookies, you can modify the cookie option in your browser’s settings.  You can also set your browser to notify you when a site sends you a cookie.  However, some Site features or services may not function properly without cookies.

Our Sites do not honor Do Not Track signals from browsers.

Choice/Opt-Out

If you would prefer to opt-out of receiving future marketing communications or publications from the AGA, please notify us of your preferences by e-mail at , and we will use commercially reasonable efforts to fulfill your request. However, we cannot guarantee that the information you provide us has not been already shared with G2E.

Security

Our Sites use industry standard SSL technology (indicated by https: in the URL) when receiving credit card information, and we review and update our security measures as appropriate.  While we have measures in place to help prevent unauthorized access, maintain data security and make proper use of the information that we collect, no transmission of data over the Internet is guaranteed to be completely secure; and we cannot guarantee the security of any information you provide to us.

Reviewing your Information

If you want to ask about the personally identifiable information we have collected about you, you may contact us via e-mail at .  To protect your privacy and security, we take reasonable steps to verify your identity before we disclose or make any corrections to such information.

Links

As a convenience to you, we provide links to affiliated and other third-party websites on the Sites. Please be aware that other than the Sites specified identified in the first paragraph of this Policy, the websites to which we provide links are not subject to this AGA privacy policy, and we thus recommend that you review the privacy policy of each such website to determine how that website protects your privacy.

Children’s Privacy

We do not knowingly collect personally identifiable information on the Site from children under the age of 13.  If we learn that we have personally identifiable information on a child under the age of 13 we will delete that information.

Non-U.S. Visitors to the Site

Please note that the Site is directed towards users who reside in the United States.  It is not our intent to gather personally identifiable information from individuals residing outside of the United States.  If you are located outside of the United States, the information you provide to the AGA will be transferred to the United States whose laws may not provide the same level of protection for personal information as your home country.  By using the Site, you consent to this transfer.

Policy Modifications

The AGA reserves the right to change this privacy policy from time to time to reflect changes in our business practices. Any changes to the AGA privacy policy, including information collected and the use and disclosure of information, will be posted here. Following any modification, we will revise the “last updated” date at the top of this privacy policy, so be sure to check back periodically for the most current version of our privacy policy.

This privacy policy applies to the following websites operated by the American Gaming Association (AGA): www.havegameplan.org, www.gettoknowgaming.org, www.sportsbettinginamerica.com, www.stopillegalgambling.org, and www.agastore.com (collectively, the “Sites”).  This privacy policy advises our visitors and members of the types of personal information that may be collected on the Sites and the practices that the AGA follows with respect to the use and dissemination of such information.  Your use of the Sites indicates your consent to the terms of this Privacy Policy.

If you have any questions, comments or concerns regarding this privacy policy, please contact us via e-mail at , fax at 202-637-2676 or mail to American Gaming Association, 799 9th St NW, Suite 700, Washington, DC 20001.

Information we collect

The Sites collect personally identifiable information when you voluntarily complete a registration form, make a purchase through our e-store or complete other forms or surveys. Depending upon the point of collection, this personally identifiable information includes contact data (such as your name, address, phone number and e-mail address) and financial data (such as a credit card profile), as well as any other types of information you voluntarily provide us as you interact with our Sites.

In addition, our web servers may automatically collect and log web usage data and other information from you when you visit the Site.  This information, including the Internet Protocol address of the device you use to access the Sites, referring site, pages viewed and length of visit, informs us about how visitors use and navigate our Sites.  We may also use a third party service to track trends and Site usage.

How we use and share information collected

We use personally identifiable information collected through the Sites to verify membership status; to provide products, information or services requested; and to improve the content and effectiveness of the Sites. In addition to the purpose for which you originally submitted the information, we may use the information you provide to make you aware of other AGA benefits, products or events.

We also use your contact information to provide you with information about our industry trade show, the Global Gaming Expo (G2E).

Except as set forth in this privacy policy, we do not sell or share the personally identifiable information we collect on the Sites with non-affiliated third parties for their own use.  However, we will provide personally identifiable information to non-affiliated third parties in response to subpoenas, court orders, or to otherwise comply with law, to protect our interests or when we believe in good faith the law requires it.

We may also use third-party suppliers and service providers to fulfill the services offered on our Sites and may make personal information (including financial data) available to them to the extent necessary for them to provide services to us (for example, to process a credit card payment or ship you a product).  We do not store credit card data on our Sites.

In addition, we may use and share with others aggregated and/or anonymous (not personally identifiable) information that we have collected based on our users’ use of the Sites.

Use of Cookies

Like most websites, we may employ cookies to help visitors and members more efficiently use the Sites. A cookie is a string of information that is sent by a website and stored on a user’s hard drive.  Cookies can enhance your experience by storing your preferences and customizing content for you.  If you do not want your browser to accept cookies, you can modify the cookie option in your browser’s settings.  You can also set your browser to notify you when a site sends you a cookie.  However, some Site features or services may not function properly without cookies.

Our Sites do not honor Do Not Track signals from browsers.

Choice/Opt-Out

If you would prefer to opt-out of receiving future marketing communications or publications from the AGA, please notify us of your preferences by e-mail at , and we will use commercially reasonable efforts to fulfill your request. However, we cannot guarantee that the information you provide us has not been already shared with G2E.

Security

Our Sites use industry standard SSL technology (indicated by https: in the URL) when receiving credit card information, and we review and update our security measures as appropriate.  While we have measures in place to help prevent unauthorized access, maintain data security and make proper use of the information that we collect, no transmission of data over the Internet is guaranteed to be completely secure; and we cannot guarantee the security of any information you provide to us.

Reviewing your Information

If you want to ask about the personally identifiable information we have collected about you, you may contact us via e-mail at .  To protect your privacy and security, we take reasonable steps to verify your identity before we disclose or make any corrections to such information.

Links

As a convenience to you, we provide links to affiliated and other third-party websites on the Sites. Please be aware that other than the Sites specified identified in the first paragraph of this Policy, the websites to which we provide links are not subject to this AGA privacy policy, and we thus recommend that you review the privacy policy of each such website to determine how that website protects your privacy.

Children’s Privacy

We do not knowingly collect personally identifiable information on the Site from children under the age of 13.  If we learn that we have personally identifiable information on a child under the age of 13 we will delete that information.

Non-U.S. Visitors to the Site

Please note that the Site is directed towards users who reside in the United States.  It is not our intent to gather personally identifiable information from individuals residing outside of the United States.  If you are located outside of the United States, the information you provide to the AGA will be transferred to the United States whose laws may not provide the same level of protection for personal information as your home country.  By using the Site, you consent to this transfer.

Policy Modifications

The AGA reserves the right to change this privacy policy from time to time to reflect changes in our business practices. Any changes to the AGA privacy policy, including information collected and the use and disclosure of information, will be posted here. Following any modification, we will revise the “last updated” date at the top of this privacy policy, so be sure to check back periodically for the most current version of our privacy policy.

These Terms of Use are entered into by and between you and the American Gaming Association (“AGA”, “we,” or “us”). By using this website or attempting to interact with or use any part of this website, you agree to comply with and be bound by the following non-negotiable terms and conditions of use. Please review these terms and conditions carefully. If you do not agree to these terms and conditions, you should not use this website.

1. Agreement. This Term of Use agreement (“the “Agreement”) specifies the terms and conditions for access to and use of www.americangaming.org and www.haveagameplan.org (collectively, the “Sites” and each a “Site”) and describe the terms and conditions applicable to your access of and use of the Sites. This Agreement may be updated at any time by AGA, in our sole discretion. All changes are effective immediately upon posting of the modified Agreement. Any such modifications shall be effective immediately. You can view the most recent version of these terms at any time at https://www.americangaming.org/terms-of-use. Your continued use of the Sites after any changes have been made to the Agreement signifies and confirms your acceptance of any such changes to the Agreement.
2. Accessing the Website and Account Security. We reserve the right to withdraw or amend the Sites, and any service or material we provide on the Sites, in our sole discretion without notice. We will not be liable if for any reason all or any part of the Sites is unavailable at any time or for any period. From time to time, we may restrict access to some parts of a Site, or all of a Site, to users, including registered users.You are responsible for both:
   Making all arrangements necessary for you to have access to the Sites.
   Ensuring that all persons who access the Sites through your internet connection are aware of these Terms of Use and comply with them.To access the Sites or some of the resources it offers, you may be asked to provide certain registration details or other information. It is a condition of your use of the Sites that all the information you provide on the Sites is correct, current, and complete. You agree that all information you provide to register with the Sites or otherwise, including, but not limited to, through the use of any interactive features on the Website, is governed by our Privacy Policy which can be found at , and you consent to all actions we take with respect to your information consistent with our Privacy Policy.If you choose, or are provided with, a user name, password, or any other piece of information as part of our security procedures, you must treat such information as confidential, and you must not disclose it to any other person or entity. You also acknowledge that your account is personal to you and agree not to provide any other person with access to the Sites or portions of it using your user name, password, or other security information. You agree to notify us immediately of any unauthorized access to or use of your user name or password or any other breach of security. You also agree to ensure that you exit from your account at the end of each session. You should use particular caution when accessing your account from a public or shared computer so that others are not able to view or record your password or other personal information.We have the right to disable any user name, password, or other identifier, whether chosen by you or provided by us, at any time in our sole discretion for any or no reason, including if, in our opinion, you have violated any provision of these Terms of Use.
3. Ownership. Each Site and each Site’s entire contents, features, and functionality (including but not limited to all information, software, text, displays, images, video, and audio, and the design, selection, and arrangement thereof) are owned by AGA, its licensors, or other providers of such material and are protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws. Under no circumstances will you acquire any ownership rights or other interest in any content by or through your use of the Sites.
4. Intended Audience. AGA’s sites are not directed to children under the age of 18. AGA does not knowingly collect or store personal information about children under the age of 18.
5. Site Use. The AGA grants you a limited, revocable, nonexclusive license to use the Sites solely for your own personal use and not for republication, distribution, assignment, sublicense, sale, preparation of derivative works, or other use. You must not access or use for any commercial purposes any part of the Sites or any services or materials available through the Sites. You agree not to copy materials on the Sites, reverse engineer or break into the Sites, or use materials, products or services in violation of any law. You agree not to (i) violate the security of the Sites or attempt to gain unauthorized access to the Sites, data, materials, information, computer systems or networks connected to any server associated with the Sites, through hacking, password timing or any other means; (ii) take or attempt any action that, in the sole discretion of the AGA, imposes or may impose an unreasonable or disproportionately large burden on the Sites or their infrastructure; (iii) use or attempt to use any “scraper,” “robot,” “bot,” “spider,” “data mining,” “computer code,” or any other automated device, program, tool, algorithm, process or methodology to access, acquire, copy, or monitor any portion of the Sites, any data or content found on or accessed through the Sites without the prior written consent of the AGA; (iv) forge headers or otherwise manipulate identifiers in order to disguise the origin of any other content. The use of the Sites are at the discretion of the AGA and the AGA may terminate your use of any of the Sites at any time.
6. Compliance with Laws. You agree to comply with all applicable laws regarding your use of the Sites and agree not to take any action that would compromise the security or viability of the Sites.
7. Indemnification. You agree to indemnify, defend, and hold harmless the AGA and our service providers, members, and affiliates, and its and their respective officers, directors, employees, contractors, agents, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys’ fees) arising out of or relating to your violation of this Agreement or your use of the Sites.
8. Disclaimer. You understand that we cannot and do not guarantee or warrant that files available for downloading from the internet or the Sites will be free of viruses or other destructive code. You are responsible for implementing sufficient procedures and checkpoints to satisfy your particular requirements for anti-virus protection and accuracy of data input and output, and for maintaining a means external to our site for any reconstruction of any lost data. TO THE FULLEST EXTENT PROVIDED BY LAW, WE WILL NOT BE LIABLE FOR ANY LOSS OR DAMAGE CAUSED BY A DISTRIBUTED DENIAL-OF-SERVICE ATTACK, VIRUSES, OR OTHER TECHNOLOGICALLY HARMFUL MATERIAL THAT MAY INFECT YOUR COMPUTER EQUIPMENT, COMPUTER PROGRAMS, DATA, OR OTHER PROPRIETARY MATERIAL DUE TO YOUR USE OF THE SITES OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE SITES OR TO YOUR DOWNLOADING OF ANY MATERIAL POSTED ON IT, OR ON ANY WEBSITE LINKED TO IT.YOUR USE OF THE SITES, ITS CONTENT, AND ANY SERVICES OR ITEMS OBTAINED THROUGH THE SITES IS AT YOUR OWN RISK. THE SITES, ITS CONTENT, AND ANY SERVICES OR ITEMS OBTAINED THROUGH THE SITES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. NEITHER THE COMPANY NOR ANY PERSON ASSOCIATED WITH THE COMPANY MAKES ANY WARRANTY OR REPRESENTATION WITH RESPECT TO THE COMPLETENESS, SECURITY, RELIABILITY, QUALITY, ACCURACY, OR AVAILABILITY OF THE SITES. WITHOUT LIMITING THE FOREGOING, NEITHER THE COMPANY NOR ANYONE ASSOCIATED WITH THE COMPANY REPRESENTS OR WARRANTS THAT THE SITES, ITS CONTENT, OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE SITES WILL BE ACCURATE, RELIABLE, ERROR-FREE, OR UNINTERRUPTED, THAT DEFECTS WILL BE CORRECTED, THAT OUR SITE OR THE SERVER THAT MAKES IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS, OR THAT THE SITES OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE SITES WILL OTHERWISE MEET YOUR NEEDS OR EXPECTATIONS.TO THE FULLEST EXTENT PROVIDED BY LAW, THE COMPANY HEREBY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT, AND FITNESS FOR PARTICULAR PURPOSE.THE FOREGOING DOES NOT AFFECT ANY WARRANTIES THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW
9. Limitation of Liability. UNDER NO CIRCUMSTANCES WILL THE AGA BE LIABLE OR RESPONSIBLE FOR (A) ANY DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL (INCLUDING DAMAGES FROM LOSS OF BUSINESS, LOST PROFITS, LITIGATION, OR THE LIKE), SPECIAL, EXEMPLARY, PUNITIVE, OR OTHER DAMAGES, UNDER ANY LEGAL THEORY, ARISING OUT OF OR IN ANY WAY RELATING TO THE SITES, YOUR USE OF THE SITES, OR THE CONTENT, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR (B) ANY CLAIM ATTRIBUTABLE TO ERRORS, OMISSIONS OR OTHER INACCURACIES IN THE INFORMATION PROVIDED ON THIS SITE. YOUR SOLE REMEDY FOR DISSATISFACTION WITH THE SITES AND/OR CONTENT IS TO CEASE ALL OF YOUR USE OF THE SITES. ALTHOUGH THE AGA TAKES REASONABLE STEPS TO SCREEN THE SITE FOR INFECTION BY VIRUSES, TROJAN HORSES, AND OTHER CODE MANIFESTING CONTAMINATING OR DESTRUCTIVE PROPERTIES, THE AGA CANNOT GUARANTEE THAT THE SITES WILL BE FREE OF INFECTION OR THAT THE SITES WILL BE AVAILABLE AT ANY PARTICULAR TIME OR LOCATION.You may have additional rights under certain laws (including consumer laws) which do not allow the exclusion of implied warranties, or the exclusion or limitation of certain damages. If these laws apply to you, the exclusions or limitations in this Agreement that directly conflict with such laws may not apply to you.
10. Use of Your Information. The AGA reserves the right, and you authorize us, to use and assign all information regarding site uses by you and all information provided by you in any manner consistent with our Privacy Policy.
11. Governing Law; Jurisdiction. All matters relating to the Sites and this Agreement, and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the District of Columbia without giving effect to any choice or conflict of law provision or rule (whether of the District of Columbia or any other jurisdiction).Any legal suit, action, or proceeding arising out of, or related to, this Agreement or the Sites shall be instituted exclusively in the federal courts of the United States or the courts of the District of Columbia, in each case located in the District of Columbia, although we retain the right to bring any suit, action, or proceeding against you for breach of this Agreement in your country of residence or any other relevant country. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts.
12. Severability. If any provision of this Agreement shall be adjudged by any court of competent jurisdiction to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that this Agreement will otherwise remain in full force and effect.
13. Waiver. The failure of the AGA to exercise or enforce any right or provision of this Agreement shall not operate as a waiver of such right or provision. Any waiver of this Agreement by the AGA must be in writing and signed by an authorized representative of the AGA.
14. Termination. The AGA may terminate this Agreement at any time, with or without notice, for any reason. Sections 7, 8, 9, 15, and 16 shall survive termination.
15. Geographic Restrictions. AGA is based in the District of Columbia in the United States and provides this Site for use only by persons located in the United States. AGA makes no claims that the Site or any of its content is accessible or appropriate outside of the United States. Access to the Site may not be legal by certain persons or in certain countries. If you access the Site from outside the United States, you do so on your own initiative and are responsible for compliance with local laws.
16. Relationship of the Parties; Third-Party Rights.Nothing contained in this Agreement or your use of the Sites shall be construed to constitute either party as a partner, joint venturer, employee, or agent of the other party, nor shall either party hold itself out as such. Neither party has any right or authority to incur, assume or create, in writing or otherwise, any warranty, liability, or other obligation of any kind, express or implied, in the name of or on behalf of the other party, it being intended by both parties that each shall remain independent contractors responsible for its own actions. Sections 7, 8, and 9 are for the benefit of the AGA and agents, each of whom shall have the right to assert and enforce terms against you.
17. Intellectual Property. Each Site’s entire contents, features, and functionality (including but not limited to all information, software, text, displays, images, video, and audio, and the design, selection, and arrangement thereof) are owned by the AGA, its licensors, or other providers of such material and are protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.The AGA name and all related names, logos, product, and service names, designs, and slogans are trademarks of the AGA. You must not use such marks without the prior written permission of the AGA. All other names, logos, product, and service names, designs, and slogans on the Sites are the trademarks of their respective owners.
18. Entire Agreement. This Agreement constitutes the entire agreement between you and the AGA and governs the terms and conditions of your use of the Sites, and supersedes all prior or contemporaneous communications and proposals, whether electronic, oral or written, between you and the AGA with respect to the Sites. Notwithstanding the foregoing, you may also be subject to additional terms and conditions, posted policies (including but not limited to the Privacy Policy), guidelines, or rules that may apply when you use the Sites.
19. Contact Information. If you have any questions, comments or concerns regarding this Agreement, please contact us via contact us page the or mail to American Gaming Association, 799 9th St NW, Suite 700, Washington, DC 20001.

WASHINGTON – The executive committee of the American Gaming Association (AGA) is pleased to announce the formation of a seven-member search committee to select the next chief executive of the gaming industry. The new CEO will replace Geoff Freeman, who will be departing the AGA as of the end of July to become president and CEO of the Grocery Manufacturer’s Association. Freeman has been president and chief executive officer of the AGA since May 2013.

The committee will be led by Tim Wilmott, CEO of Penn National Gaming and chairman of board. Its members will include:

• Greg Carlin, co-founder and CEO of Rush Street Gaming;
• Trevor Croker, CEO and managing director of Aristocrat;
• Mark Frissora, president and CEO of Caesars Entertainment;
• Bill Lance, Jr., secretary of commerce of Chickasaw Nation;
• Jim Murren, chairman and CEO of MGM Resorts International; and
• Ron Reese, SVP, global communications and corporate affairs of Las Vegas Sands Corporation.

“The gaming industry is widely recognized as among the most popular of consumer entertainment experiences and we take seriously our role in providing this experience safely and responsibly,” said Wilmott. “We are also proud to support the creation of strong jobs and tremendous economic value for the communities in which we operate across the United States.  The growing impact of our industry, including the opportunity for states to offer legal sports betting, makes this an especially exciting time to lead our membership toward a vibrant future.”

Stacy Papadopoulos, general counsel and SVP of industry services at the AGA, has been appointed as interim CEO until a candidate is named.

“We are grateful to Geoff for his leadership over the last five years and we wish to thank Stacy for taking the helm of the AGA while we identify its next CEO,” said Wilmott.

The search will be supported by Spencer Stuart, one of the world’s leading executive search consulting firms. Leslie Hortum, managing director, will lead the search.

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About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs in 40 states. AGA members include commercial and Tribal casino operators, suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

Washington, D.C. – The American Gaming Association (AGA) has released updates to the association’s Responsible Marketing Code for Sports Wagering (the Code), which sets the industry standard for responsibility in marketing and advertising of sports betting.

“Established in 2019, AGA’s Responsible Marketing Code reflects the commitment of our members to set and adhere to a high bar for responsible advertising,” stated AGA President and CEO Bill Miller. “Today’s updates advance that commitment and represent our intention to protect consumers and evolve our standards as this nascent market matures.”

The changes—developed in collaboration with AGA members—are the most significant to the Code since its inception, including:

• Enhancing protections for college-aged audiences by:

• • Prohibiting college partnerships that promote, market or advertise sports wagering activity (other than to alumni networks or content focused on responsible gaming initiatives or problem gambling awareness).
  • Prohibiting sportsbook NIL deals for amateur and college athletes.
• Adding age restrictions (21+) for any individual featured in sports betting advertising.
• Changing all references to the “legal age of wagering” to 21-plus.*
• Banning all use of “risk free” in advertising.
• Formalizing an annual process for reviewing and updating the Code.

The updated standards go into effect immediately with a grace period for existing or deployed assets until July 1, 2023. Full updates to the Code can be found here.

“Advertising plays an essential role in migrating consumers away from predatory illegal sportsbooks and into the protections of the legal, regulated market while providing responsible gaming resources,” added Miller. “The AGA and our members are committed to building a sustainable marketplace that protects vulnerable populations and gives consumers the knowledge and tools to keep sports betting fun for adults.”

In addition to updates to the Code, Dr. Jennifer Shatley has been named co-chair of the Code Compliance Review Board. Currently founder and principal consultant at Logan Avenue Consulting LLC and consulting partner for the Responsible Gambling Council, Dr. Shatley brings more than 25 years of experience in responsible gaming policy to oversee the compliance board and review Code violation complaints.

Background

• Sports betting accounted for less than half a percentage of total advertising volume last year, down 28% from 2021.
• 33 states and Washington, D.C. currently feature live, legal sports betting markets, with three additional legal markets awaiting launch.
• More than half of American adults (146M) live in a live, legal sports betting market.
• AGA’s Have A Game Plan.^® Bet Responsibly.™public service campaign brings sports betting stakeholders together to educate new and seasoned sports bettors about how to bet responsibly.

About the Responsible Marketing Code for Sports Wagering
The Responsible Marketing Code for Sports Wagering includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion. The tenets of the code apply to traditional and digital marketing activity of sports wagering where consumers are encouraged to place real money wagers. Industry stakeholders and consumers can flag perceived non-compliance on AmericanGaming.org.

About the AGA
As the national trade group representing the U.S. casino industry, the American Gaming Association (AGA) fosters a policy and business environment where legal, regulated gaming thrives. The AGA’s diverse membership of commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers, and more lead the $261 billion industry and support 1.8 million jobs across the country.

*Clarification: Changes all references in the Code to the “legal age of wagering” to 21-plus.

WASHINGTON – The American Gaming Association (AGA) kicked off the 21^st annual Responsible Gaming Education Week by updating its Code of Conduct for Responsible Gaming to incorporate sports betting and add new provisions regarding responsible advertising.

AGA’s Code of Conduct guides industry efforts to build a more cohesive dialogue on responsible gaming. The updated code expands its guidelines to include wagers on sports, as well as new advertising provisions to ensure casino and sports betting marketing is targeted to an age-appropriate demographic with tasteful content and reasonable frequency. 

“The American Gaming Association and its members are committed to fostering a gaming environment that focuses on education, wellbeing and responsibility,” said Sara Slane, AGA’s senior vice president of public affairs. “As gaming enters a new landscape, our industry is prepared to be a proactive partner in how we approach responsible gaming, highlighted today with our updated Code of Conduct that spells our obligations to our patrons, employees and communities.”

About Responsible Gaming Education Week:

Gaming operators and manufacturers across the United States will commemorate the industry’s responsible gaming efforts by holding dozens of local events and responsible gaming educational activities. AGA will host two Get to Know Responsible Gaming panels this week with industry leaders, responsible gaming experts and thought leaders in Las Vegas and Boston.

About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

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To commemorate the beginning of Responsible Gaming Education Week (RGEW), the American Gaming Association (AGA) today activated the enforcement process associated with its Responsible Marketing Code for Sports Wagering. The self-regulated, industry-wide program will be overseen by a Code Compliance Review Board, consisting of two independent co-chairs and five AGA member representatives:

• Joe Bertolone, Executive Director, UNLV International Center for Gaming Regulation (co-chair)
• Becky Harris, Distinguished Fellow in Gaming, UNLV International Gaming Institute (co-chair)
• Laura McAllister Cox, Vice President of Regulatory Compliance & Legal Counsel, Rush Street Gaming
• Stephen Martino, Senior Vice President & Chief Compliance Officer, MGM Resorts International
• Sharon Otterman, Chief Marketing Officer, William Hill
• Paul Pellizzari, Vice President, Global Social Responsibility, Hard Rock
• Chris Soriano, Vice President & Chief Compliance Officer, Penn National Gaming

The Responsible Marketing Code for Sports Wagering includes self-imposed restrictions on target audiences, outlets, and materials branding, while mandating responsible gaming inclusion. The tenets of the code apply to traditional and digital media marketing activity for AGA members and non-members. Through the process launched today, industry stakeholders and consumers can flag perceived non-compliance with the code via AmericanGaming.org.

“Responsible Gaming Education Week provides a perfect opportunity to launch this important initiative, holding everyone accountable to a standard set by responsible operators,” said AGA President and CEO Bill Miller. “By adhering to this code, U.S. sports betting operators are putting consumers first, and I’m thankful to the distinguished industry representatives on the compliance review board who will help raise the bar for the marketing of sports betting activity in the United States.”

AGA’s Responsible Marketing Code for Sports Wagering supplements individual companies’ existing responsible marketing activities and those adhered to by all AGA members through the Responsible Gaming Code of Conduct, which includes limitations on frequency of advertisements.

Held annually, RGEW (Sept. 13-19, 2020) provides an opportunity to showcase the industry’s year-round commitment to responsible gaming by refreshing employee training, promoting gaming literacy to customers, and working with community partners on advancing RG initiatives. This year, the AGA is highlighting Have A Game Plan.^® Bet Responsibly., its public service campaign to educate new and seasoned sports bettors on responsible sports betting amidst the rapid expansion of legal sports betting.