• Responsible

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    Learn more about today’s gaming industry and our commitment to responsible leadership.


    The adrenaline of chance.
    The excitement of winning.
    It wouldn’t be possible without
    a foundation of responsibility.

     

    Starting the moment an account is opened to when we payout winnings, our top priority is ensuring customers play responsibly and for fun.

    From its inception in Atlantic City to the evolution to a new era of gaming today, responsible gambling is ingrained in our DNA. Learn more about today’s gaming industry and our commitment to responsible leadership.

    Engaging in Responsible Play Meeting High Regulatory Standards
    Advertising Responsibly Leveraging Technology
    Ensuring Help is Available Protecting Younger Populations
    Investing in Responsible Gaming Member Commitments

    Nearly 9-in-10 (88%) Americans find casino gambling to be acceptable for themselves or others—a level that has remained consistent for over a decade.

    Engaging in Responsible Play

    Whether slots, table games, sports betting or iGaming, gambling is an popular form of entertainment for American adults. AGA research shows that nearly half of all American adults (49%) participated in some form of gambling in the past year.

    Most Americans who choose to gamble do so for entertainment. We want customers that enjoy using our products for entertainment value which is why we provide tools and resources for all customers so that they can identify what works for them to engage responsibly.

    If you’re getting in on the fun, make sure to Have A Game Plan and bet responsibly.

    Americans bet more than half a trillion dollars ($511B) annually with illegal operators—where there are no consumer protections, zero resources to address problem gambling, and no tax revenue generated for local communities.

    Meeting High Regulatory Standards

    Gaming is one of the most regulated industries in the U.S.

    More than 5,000 dedicated state and tribal regulators establish and enforce robust license and regulatory frameworks. These regulators work every day to provide careful and effective oversight and ensure it evolves with the growth of the marketplace. Our members recognize every license to operate is a privilege, not a right, and are focused on meeting and exceeding regulatory standards.

    Beyond regulatory oversight, AGA members abide by our Responsible Gaming Code of Conduct, a pledge to prioritize responsible gaming as an integral part of our industry’s daily operations.

    Resource

    Responsible Code of Conduct

    The AGA and its members pledge to prioritize responsible gaming as an integral part of our industry’s daily operations.
    Learn More

    Advertising Responsibly

    Advertising is critical to migrate customers to the legal market, ensure they see responsible gaming messages, and build a thriving marketplace.

    More than eight in 10 (84%) of past-year gamblers are aware of at least one responsible gaming resource, including 91 percent of sports bettors.


    DID YOU KNOW?
    Sports betting advertising has declined with the growth of the market. According to Nielsen Ad Intel, sports betting advertising spending fell 13.6% and volume declined 3.9% in 2023. Sports betting television ads accounted for .4 percent of all spots in 2023, down from .5 in 2022.

    Leveraging Technology

    Like any industry, the gaming industry is exploring how to integrate new technologies and data to improve products and cater to customers.

    Most importantly, we are leveraging new technologies to advance responsible play. AGA members are working to marry research on responsible play and problem gambling, data from customers and machine learning, and customer service to identify potentially risky patterns and support positive player experiences or provide help, if needed.

    Ensuring Help is Available

    The expansion of legal gaming in the U.S. means there’s never been more attention paid, more resources invested or more programs dedicated to responsible and problem gambling than there is today.

    Problem gambling helplines like 1-800-GAMBLER are vital for providing support and counseling to those for whom gambling is no longer fun. Today, we are the top marketer of problem gambling helplines.

    If you or someone you know is struggling with a gambling problem, help is available.


    DID YOU KNOW?
    Our industry is responsible for nearly all state-level funding for responsible gambling programs and problem gambling services. Nearly every dollar states earmark for problem gambling prevention and treatment – about $100 million last year – comes from taxes paid by the casino gaming industry, including growing sports betting and iGaming taxes.

    Protecting Younger Populations

    Gambling is entertainment strictly for adults. Ensuring that casino gaming activities are only engaged by responsible adults is a prerequisite for regulated gaming companies. Whether online or in-person, our industry applies robust Know Your Customer protocols to confirm the age, identity and source of funds of players.


    DID YOU KNOW?
    The AGA’s Responsible Marketing Code for Sports Wagering sets specific limits to protect young adults and underage audiences, including bans on college advertising and targeting advertising to 21+ audiences. According to Nielsen Ad Intel, nearly 95% of AGA member ad impressions were delivered to viewers 21+ in the past year.


    In addition to legal industry efforts, parents play an essential role in preventing underage gambling. Verified players, including parents, should never provide access to minors to gamble. It is not only against the law and violates an operator’s terms of service but puts an adult product in the hands of a vulnerable population. Instead, like any other adult product, families should have a healthy dialogue about the risk of gambling, the legal age, and how to engage responsibly.

    Investing in Responsible Gaming

    AGA members dedicate hundreds of millions of dollars every year to provide tools for customers to bet responsibly, train employees to monitor and engage players who need help, and fund research to prevent and treat problem gambling.

    We lead investment in responsible and problem gambling research. Since 1996, the gaming industry has committed more than $40 million to independent academic research to better advance responsible gambling and treat problem gambling. That includes $10 million in the last five years alone.

    AGA members devote millions of dollars every year to meet high regulatory standards, give customers the knowledge and tools they need to bet responsibly, and train employees to monitor and engage players who need help.

    More than half (53%) of sports bettors report seeing an increase in responsible gaming messaging over the past year.

    Member Commitments

    AGA members continue to invest in education, research and programs to advance responsible play.

    2024

    Jan. 23, 2024 | Pavilion Payments Funds Research and Grant Award for the International Center for Responsible Gaming
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    Jan. 24, 2024 | FanDuel Announces New Financial Literacy Partnership in Expansion of Effort to Empower Responsible Gaming
    Read the Press Release

    2023

    Feb. 2, 2023 | PENN Entertainment’s Barstool Sportsbook and HollywoodCasino.com Achieve Responsible Gaming Accreditation under the Responsible Gambling Council’s RG Check Program
    Read the Press Release

    Feb. 24, 2023 | BetMGM Announces New Pledge to Promote Responsible Gaming in Advertising
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    Mar. 1, 2023 | MGM Resorts & BetMGM Strengthen Responsible Gaming Commitment With 5-Year Gamesense Extension
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    Mar. 29, 2023 | GeoComply funds new International Center for Responsible Gaming research program
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    Mar. 30, 2023 | Responsible Gambling Council Approves BetMGM For Top Accreditation
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    Mar. 30, 2023 | Fanatics, Hard Rock Digital, PointsBet Join Coalition of Leading Online Operators Focused on Responsible Gaming
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    Jun. 13, 2023 | OpenBet expands responsible gaming capabilities with Neccton acquisition
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    Jul. 25, 2023 | Upkeeping responsible gambling duties: bet365 extends partnership with Rightlander
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    Aug. 31, 2023 | MGM Resorts’ & BETMGM’s Responsible Gaming Program Gamesense to Be Featured at Nine NFL Stadiums
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    Sep. 12, 2023 | FanDuel Marks Responsible Gaming Education Month with Major Investment in its Responsible Gaming Ambassador Program
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    Nov. 16, 2023 | IGT Reaffirms Responsible Gaming Leadership with G4 Certification for Global Gaming and PlayDigital Segments
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    Dec. 21, 2023 | MGM Resorts Provides $360,000 Donation To International Center for Responsible Gaming
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    2022

    Jan. 20, 2022 | DraftKings Announces $1 Million+ Responsible Gaming Initiative Providing Multi-Year Financial Commitments to State Problem Gambling Councils
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    Jan. 26, 2022 | theScore Bet Becomes First Prospective Private Market Operator in Ontario to Achieve Responsible Gaming Accreditation Under the Responsible Gambling Council’s RG Check Program
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    Mar. 1, 2022 | MGM Resorts And BetMGM Strengthen Unified Commitment To Responsible Gaming
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    Mar. 31, 2022 | International Center for Responsible Gaming Receives $250,000 Grant from MGM Resorts International
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    Mar. 31, 2022 | Bally’s Corporation Joins Have A Game Plan® Responsible Gaming Campaign
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    Jun. 14, 2022 | DraftKings And Betblocker Announce Intercontinental Collaboration in Responsible Gaming To Expand Awareness Of, And Access To, Safer Play Technology
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    Aug. 15, 2022 | International Center for Responsible Gaming Receives a $600,000 Donation from Bally’s Corporation
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    Aug. 31, 2022 | MGM Resorts & BetMGM Tout Player Resources, Support During Inaugural Responsible Gaming Education Month
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    Sep. 7, 2022 | DraftKings Taps The Miz And Tony Hawk For Its New Responsible Gaming Advertising Campaign: Practice Safe Bets
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    Sep. 20, 2022 | FanDuel Furthers Commitment to “Play Well” During Responsible Gaming Education Month
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    Sep. 22, 2022 | Leading Online Operators Launch Principles For Responsible Gaming
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    Sep. 22, 2022 | Operators Launch Principles for Responsible Gaming
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    Oct. 20, 2022 | WONDR NATION Launches Managed Services with Foxwoods’ Newly Relaunched FoxPlay Social Casino
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    Nov. 16, 2022 | Mohegan joins the International Betting Integrity Association (IBIA)
    Read the Press Release

    2021

    Mar. 8, 2021 | FanDuel Becomes First Mobile Sportsbook Operator to Partner with American Gaming Association’s Responsible Sports Betting Initiative
    Read the Press Release

    Mar. 8, 2021 | MGM Resorts And BetMGM Announce Unified Commitment To Promote Responsible Gaming
    Read the Press Release

    Mar. 24, 2021 | FanDuel Group Expands Industry-Leading Responsible Gaming Program With Launch of Gamban Partnership
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    Apr. 20, 2021 | BetMGM To Integrate Gamesense Responsible Gaming Program Into Mobile Gaming
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    May 24, 2021 | DraftKings Provides International Center For Responsible Gaming With Financial Support For First-Of-Its-Kind Sports Wagering Research
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    June 10, 2021 | DraftKings Commits To Have A Game Plan.® Bet Responsibly.™ Public Service Campaign Spearheaded By The American Gaming Association
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    June 30, 2021 | DraftKings And Division on Addiction At Cambridge Health Alliance To Pioneer Comprehensive Responsible Gaming Program
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    Sep. 20, 2021 | Scientific Games Rallies Companywide for Responsible Gaming Education Week 2021
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    Sep. 22, 2021 | Sightline Reaffirms Commitment to Responsible Gaming During RG Education Week
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    Sep. 23, 2021 | FanDuel Names Craig Carton National Responsibility Gaming Ambassador
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    Nov. 15, 2021 | DraftKings-Backed International Center for Responsible Gaming Fund to Support Research on Sports Betting Awards Grant to Bowling Green State University
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    Dec. 1, 2021 | DraftKings and KindBridge Research Institute Advance Veterans-Focused Responsible Gaming Research
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