Play Smart from the Start
To evolve our industry’s approach to responsible gaming, the American Gaming Association has developed a cohesive, research-backed messaging platform that connects players to responsible play.
A Smarter Way to Play
At its core, Play Smart from the Start reflects a simple idea: when you play with purpose, everyone wins.
The gaming industry reminds consumers to make informed choices to enjoy gaming responsibly as entertainment. Recent research shows that players don’t see a difference between responsible gaming messages and problem gambling messages. As a result, most players tune out and don’t believe the message is for them. Play Smart from the Start is designed to be relevant to all players.
Game On: Activate the Power of this Platform
This new messaging platform equips AGA members and industry stakeholders with effective messaging to incorporate into their communications, marketing and advertising; make tips, tools and advice available to consumers to encourage responsible play; and elevate gaming’s leadership before a range of stakeholders by highlighting its commitments and investments to responsible gaming practices.
What is Playing Smart from the Start?
Gaming is most enjoyable when you keep the right mindset. Stay intentional about your play — keep it light, fun and in line with your personal goals.
Every time players open an app, arrive at the casino or place a bet, they should make sure they’re playing smart from the start by:
Having the Right State of Mind
- Start every gaming experience with the right mindset, stay present in the game and keep it entertaining. Stay intentional about your play – keep it light, fun and in line with your personal goals.
- Set your own boundaries and stay within them. Choose where and when you play, ensuring your gaming environment supports positive decisions. Stay aware of how you’re feeling and make adjustments as needed.
Knowing the Game
- Knowing the odds and rules helps you stay in the game longer and keeps wagering fun, win or lose.
Acting Intentionally
- Take practical steps to ensure the game stays fun. That could be setting a budget, taking a break, or being aware of your environment.
Having the Right State of Mind
- Start every gaming experience with the right mindset, stay present in the game and keep it entertaining. Stay intentional about your play – keep it light, fun and in line with your personal goals.
- Set your own boundaries and stay within them. Choose where and when you play, ensuring your gaming environment supports positive decisions. Stay aware of how you’re feeling and make adjustments as needed.
Knowing the Game
- Knowing the odds and rules helps you stay in the game longer and keeps wagering fun, win or lose.
Acting Intentionally
- Take practical steps to ensure the game stays fun. That could be setting a budget, taking a break, or being aware of your environment.