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    Consumer Trends in Responsible Gaming Awareness


    Consumer Trends in Responsible Gaming Awareness

    September 5, 2023

    As legal gaming expands in the U.S., consumers continue to report high levels of responsible gaming engagement, according to survey data from the American Gaming Association. More than eight in 10 (84) of past-year gamblers aware of at least one responsible gaming resource, including 91 percent of sports bettors.

    Past-year gamblers also report high confidence in the effectiveness of responsible gaming tools, policies and initiatives. Three-quarters or more of players consider the following measures effective ways to encourage responsible play:

    • Deposit Limits (85%)
    • Time Limits (78%)
    • Wager Limits (77%)
    • Employee Training (77%)
    • Industry Code of Conduct (75%)

    “Our industry’s success is based on earning customer trust, providing safeguards for responsible gaming, and implementing tools that our customers engage to bet responsibly. Today’s data shows our united effort to elevate responsible gaming is clearly resonating with players and shaping a safer gaming landscape.” - AGA Vice President, Responsibility Cait DeBaun

    Importantly, as legal sports betting grows in new and existing markets, the survey underscores the value of advertising in driving responsible gaming awareness. More than half (53%)of sports bettors report seeing an increase in responsible gaming messaging over the past year.

    YouGov, on behalf of the AGA, conducted an online survey from August 3-10, 2023 among a nationally representative sample of 2,018 Americans aged 21 and over. The margin of error is +/- 2 percent and greater among subgroups.