WASHINGTON – The American Gaming Association (AGA) today released a new set of self-regulations on advertising and marketing legal sports betting. The new Responsible Marketing Code for Sports Wagering was released on the one-year anniversary of the Supreme Court striking down the Professional and Amateur Sports Protection Act (PASPA).

AGA’s code, developed in coordination with its members, extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion. The tenets of the code apply to traditional and digital media marketing activity.

“For several years, the gaming industry has been committed to driving the illegal market out of business for the benefit of consumers, state and local economies and the integrity of both games and bets,” said Bill Miller, president and chief executive officer of the American Gaming Association. “The gaming industry has an obligation to extend our decades-long commitment to responsibility to this growing sector, and that’s exactly what this effort codifies. We are setting a high bar for sports betting advertising and will continue to ensure that everyone involved in the expansion of legalized sports betting across the country – gaming operators, sports leagues and teams, broadcasters and other businesses – rise to this standard.”

Since PASPA was overturned, the breadth of business interests engaged in the sports betting ecosystem has expanded significantly. This code is a part of a continual effort by AGA to discourage illegal gambling, including the for-profit promotion of illegal, offshore operators.

AGA’s new code comes amidst the rapid expansion of legal markets across the country. Since PASPA was overturned in May 2018, seven new states began offering single-game legal sports betting. Six more states and the District of Columbia have authorized legal markets, and dozens more have introduced legislation to legalize and regulate sports betting.

In the past year, nearly $8 billion has been legally wagered on sports nationwide, $3 billion of which was wagered outside of Nevada. Post-PASPA, legal sports betting has generated $55.3 million in new state and local tax revenue.

About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions

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WASHINGTON – UFC, the world’s premier mixed martial arts organization, has joined the American Gaming Association (AGA) to promote responsible sports betting as the newest partner in its Have A Game Plan.^® Bet Responsibly.™ public service campaign.

To highlight its support for the campaign, UFC will use its own in-venue, digital and broadcast assets to promote co-branded marketing materials with UFC themes to encourage responsible sports betting.

“We have the most passionate, die-hard fans of any sport and they love to bet on UFC, but it’s important they do it responsibly,” said UFC President Dana White. “We’re proud to work with the AGA and get behind this campaign to encourage our fans to make smart decisions and promote responsible gaming.”

UFC joins NASCAR, the National Hockey League (NHL) and the PGA TOUR as a league partner in the campaign, which focuses on the core principles of responsible sports betting: setting a budget and sticking to it, keeping betting social, knowing the odds and playing with trusted, regulated operators.

“As sports betting expands nationwide, professional sports leagues recognize the need to educate fans and ensure they’re wagering safely,” said AGA President and CEO Bill Miller. “We’re thankful to see this campaign grow as progressive leagues like UFC lend their considerable voice to this important effort. UFC’s commitment is important to engage, educate and encourage their fans – some of whom may be placing bets for the first time – to wager responsibly.”

The AGA launched the Have A Game Plan campaign in 2019 to educate sports fans on the importance of responsible sports betting. In addition to leagues, UFC also joins Monumental Sports and Entertainment, the Vegas Golden Knights and FanDuel as official campaign partners.

Background

• 25 states and Washington, DC have now legalized sports betting, with 21 jurisdictions already operational.
• 100 million American adults now live in a jurisdiction where wagering on sports is legal.
• 14 states currently have active or pre-filed legislation to legalize sports betting.

About UFC^®
UFC^® is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 142 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to approximately 900M TV households across more than 175 territories. UFC’s athlete roster features the world’s best MMA athletes representing more than 70 countries. The organization’s digital offerings include UFC FIGHT PASS^®, one of the world’s leading streaming services for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor, along with strategic investors Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

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The American Gaming Association and its members Bally’s, FanDuel and BetMGM are proud to have provided funding and access to players for the development of the Responsible Gaming Intervention Effectiveness Scale (RG-IES), developed by Drs. Jonathan Ross Gilbert and Marla Stafford.

Promoting responsible play is a core value of the U.S. gaming industry, and it is our mission to ensure responsible gaming messages resonate with players and achieve their intended impact. This new scale provides academics, industry members and others interested in RG with a new, research-based tool they can use to evaluate responsible gaming messages. We hope it will serve as a first step into further research on how to best tailor these communications to players.

The RG-IES is intended to allow users to assess RG messages intended to meaningfully impact the thoughts, feelings and behaviors of gaming consumers. While no single scale or measurement tool can fully capture effectiveness in this area, we believe this new scale is an important starting point in evaluating whether or not a message has the potential to resonate with the public and are grateful to the researchers who led this important effort.

Washington, D.C. – U.S. commercial gaming revenue reached a quarterly record of $17.67 billion in Q1 2024, the industry’s 13^th consecutive quarter of growth, according to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker. The quarter was punctuated by March revenue of $6.09 billion, the industry’s second-highest grossing month ever.

“While gaming’s momentum remains strong, 2024 will be the new baseline for future growth after several years of sports betting legalization and post-pandemic consumer shifts,” said AGA President and CEO Bill Miller. “Gaming’s continued growth relies on maintaining our commitment to innovation and responsibility.”

Commercial Gaming Revenue Tracker Highlights
Across the country, 11 state gaming markets set new quarterly revenue records, including Pennsylvania and New York, two of the nation’s largest commercial gaming markets.

Both retail and online gaming saw annual growth in Q1 2024, though at slower rates than in previous quarters. Retail gaming accounted for 70.7 percent of total revenue while online gaming represented its largest share ever, 29.3 percent. Looking closer at each sector:

• Traditional Gaming: Traditional brick-and-mortar casino gaming generated quarterly revenue of $12.34 billion, a modest increase of 0.3 percent year-over-year that was hampered by severe January weather in regional gaming markets nationwide.
• Legal Sports Betting: Americans wagered a first-quarter record $36.86 billion on sports in Q1, generating $3.33 billion in quarterly revenue (+22.0% year-over-year). The growth compared to Q1 2023 was in part driven by new market launches in Kentucky, Maine, North Carolina and Vermont.
• iGaming: iGaming grossed an all-time high of $1.98 billion in Q1, a 26.1 percent year-over-year increase bolstered by Rhode Island’s iGaming market launch in March.

State of the States 2024
The AGA also released its annual State of the States report today, which provides the definitive state-by-state economic and regulatory analysis of U.S. commercial gaming in 2023 for policymakers, gaming stakeholders and industry observers.

State of the States 2024 details the record $14.67 billion in direct gaming tax revenue paid to state and local governments by commercial gaming operators in 2023—up 9.7 percent from 2022. This does not include the billions more paid in income, sales or other taxes.

“As gaming expands, more communities than ever are benefiting,” continued Miller. “We are proud to create jobs across the country, provide world-class entertainment experiences that offer safe alternatives to the pervasive illegal gambling market, and generate tax revenue to support critical public projects.”

Background

• AGA’s Commercial Gaming Revenue Tracker provides state-by-state and cumulative insight into the U.S. commercial gaming industry’s financial performance based on state revenue reports. This issue highlights Q1 2024 results.
• 37 states and the District of Columbia featured operational commercial gaming markets in Q1 2024, including casino gaming, sports betting and iGaming.
• AGA’s State of Play Map charts gaming’s economic impact, industry regulations and casino locations on a state-by-state basis for both the commercial and tribal gaming sectors.

About State of the States
AGA’s annual State of the States report details the commercial gaming industry’s financial performance, including analyses of each of the 36 jurisdictions with commercial gaming operations in 2023. The report, developed with VIXIO Regulatory Intelligence, also provides a breakdown of the legality of types of gaming and number of casinos by state, summarizes major gaming policy discussions, and previews opportunities and challenges for the industry.

The American Gaming Association (AGA) hosted state legislators, tribal gaming representatives, and local business leaders in downtown Oklahoma City, OK to review how tribal gaming has transformed the Sooner State.

The event was held in conjunction with the release of the AGA’s report, The Economic Impact of Tribal Gaming: A First-Ever State-by-State Analysis, which found that tribal gaming generates more than $33 billion in employee wages nationwide and supports 35,000 full time jobs. A second iteration of the report, released by the AGA the following year, found that those figures had increased to $36 billion and 676,000 respectively.

Regarding gaming’s impact on Oklahoma, Russell Evans, Executive Director at the Stevens C. Agee Economic Research and Policy Institute, introduced the day’s discussion by commenting, “[gaming] is a significant driver of economic activity, particularly in areas of the state where economic activity and economic opportunity is difficult to find right now.”

U.S. Representative Markwayne Mullin (OK-02) commented that, because of gaming, Oklahoma’s tribes are his district’s largest employer. He added that “at the same time, [tribes] are filling a role in our schools that our state is not able to do right now,” detailing how tribes use funds from gaming to go beyond what is required of them by the state by funding essentials like school busses, safe roads, and back-to-school school clothes for children. He continued, “All across our state, and all across our district, because of gaming you’re seeing the [tribal] impact in our communities…I didn’t understand how much they were investing in our communities until I got in office.”

U.S. Representative Tom Cole (OK-04) endorsed Mullin’s sentiments, remarking, tribal gaming creates “real jobs for real Oklahomans, and usually in places where there weren’t jobs before.” He also noted that because the jobs are rooted in Oklahoma’s tribes, they will not be exported internationally or across state lines, meaning Oklahoma will derive the benefits of tribal reinvestment in the state “indefinitely.” Tribal gaming’s reinvestment in Oklahoma, Cole said, “strengthens every institution in the state.”

Richard Faught, Director of Sales at Orion Security Solutions, spoke to tribal gaming’s impact on Oklahoma’s small businesses, commenting, “it’s really been a blessing for us, all the business that we’ve been allowed to gather from local gaming.” Orion’s relationships with tribal casinos got the company off the ground in 2008, catalyzing its evolution into a nationwide security operation, Faught explained. He concluded by affirming that “[tribal gaming] will continue to be at the core of [Orion’s] business.”

Additional panelists included Matthew Morgan, Director of Gaming Affairs, Chickasaw Nation; Sheila Morago, Executive Director, Oklahoma Indian Gaming Association; Mark Fulton, Chief Operating Officer, Cherokee Nation Entertainment; and Geoff Freeman, president and CEO, American Gaming Association.

Media Highlights

• AGA to Host Roundtable, FOX Oklahoma City, OK 
• New report from AGA shows Tribal gaming’s economic impact, ABC Arkansas
• AGA Releases First Ever State-By-State Analysis of Tribal Gaming’s Economic Impact, Pechanga.net
• AGA Releases First-Ever State-by-State Analysis of Tribal Gaming’s Economic Impact, CDC Gaming Reports
• AGA highlights tribal gaming economic muscle at Small Business Tour stop in Oklahoma, CDC Gaming Reports 
• Tribal gaming has an economic impact of almost $100bn, AGA reports, Gambling Insider
• Trade Group: Oklahoma Has Second-Largest Share of $30B Tribal Gaming Industry, Public Radio Tulsa 

WASHINGTON – The American Gaming Association (AGA) and NASCAR are teaming up to educate NASCAR fans on responsible sports betting through the AGA’s Have a Game Plan.^® Bet Responsibly. public service campaign. As the campaign’s first professional sports league partner, NASCAR will develop co-branded content that encourages new and seasoned sports bettors to “Know When To Pit” and bet responsibly.

Today’s partnership announcement coincides with the AGA’s Responsible Gaming Education Week (Sept. 13-19), held annually to showcase the gaming industry’s year-round commitment to responsible gaming initiatives and promote transparency and gaming literacy to customers.

“Legal sports betting allows fans to engage with their favorite drivers and race teams in new, exciting ways. It is critically important to ensure they are informed about how to do so responsibly,” said Casey Clark, Senior Vice President, Strategic Communications, AGA. “This partnership further demonstrates NASCAR’s leadership among professional sports on responsible gaming.”

Over the last year, NASCAR entered into a series of partnerships with world-class brands to prepare the industry and its fans for the rapidly growing sports betting market. Sportradar signed on as NASCAR’s integrity partner, BetGenius as its data provider, Penn National Gaming and BetMGM as Authorized Gaming Operators, IMG Arena as its international streaming partner, and EquiLottery and LEAP in the lottery and virtual gaming spaces, respectively. To help fans become educated on sports betting, NASCAR recently launched NASCAR.com/betcenter and also works closely with The Action Network and VSiN.

“Ensuring that our fans have the resources to bet responsibly is a founding principle of our gaming strategy,” said Scott Warfield, Managing Director, Gaming, NASCAR. “The AGA uniquely understands the convergence of legal betting, sports, and responsible gaming. As sports bettors increasingly engage with NASCAR, we look forward to working together to promote bettor education and resources that help prepare our fans for the rapidly expanding legal sports betting landscape.”

As part of the partnership, NASCAR will develop co-branded content for distribution across its social platforms and produce public service announcements that will run across national radio. NASCAR.com will also produce original responsible gaming content for NASCAR.com/betcenter, which provide fans with stats, odds, and information designed to empower them to make informed decisions in the fantasy and gaming space.

The American Gaming Association launched Have a Game Plan.^® in late 2019 as an extension of the industry’s ongoing commitment to responsibility. The AGA and NASCAR are both contributors to the International Center for Responsible Gaming’s fund to support research on sports wagering; AGA as a founding donor and NASCAR as the fund’s first league supporter.

About NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR® consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

Earlier this year, the Responsible Gambling Collaborative released new principles to define a path forward for responsible and problem gambling efforts in the United States. This webinar, during Responsible Gaming Education Week, will define the six effectiveness principles, provided analysis of state-level RG and PG funding, and include a panel discussion on the future of responsible gambling in the U.S.

Learning Objectives:

• Define responsible gambling.
• Identify one finding from the study of where state-level responsible gambling and problem gambling funding goes.

Ty James – Rep. Thompson

202-225-5876

Elise Argall – Rep. Reschenthaler

202-225-2065

WASHINGTON – The American Gaming Association congratulates co-chairs Rep. Bennie Thompson (MS-02) and Rep. Guy Reschenthaler (PA-14) for relaunching the Congressional Gaming Caucus for the 116^th Congress. The caucus, comprised of a broad representation of more than 30 members of Congress from across the country, will serve as a platform to discuss federal policy issues related to the U.S. casino industry and educate Congressional colleagues on related regulatory and legislative matters.

The $261 billion gaming industry is a national economic engine and job creator—providing good-paying jobs and career opportunities for nearly 2 million American workers. From supporting area small businesses to contributing to local nonprofits and philanthropic initiatives, the industry continues to prove itself as a good steward and active partner in the communities where gaming operates.

“Relaunching the Congressional Gaming Caucus is one of the American Gaming Association’s top priorities, and I’m grateful to Reps. Thompson and Reschenthaler for their leadership,” said Bill Miller, president and CEO. “As gaming expands, it’s more important than ever that members of Congress from both gaming and non-gaming states appreciate the important role our industry plays in communities across the country. The AGA looks forward to working with the caucus on policies that strengthen the gaming industry and tell our positive story on Capitol Hill.”

“Over the last several decades, the U.S. gaming industry has expanded beyond traditional gaming markets in Nevada and New Jersey to benefit new communities, including those in southwestern Pennsylvania,” said Rep. Reschenthaler. “I’m proud to relaunch this caucus, which will provide a valuable forum for advancing policies that allow the gaming industry to grow and spur economic development in districts like mine.”

“The gaming industry’s social and economic footprint can be seen in communities around the United States, with more than 88 percent of American adults viewing gaming as an acceptable form of entertainment,” said Rep. Thompson. “The Congressional Gaming Caucus will enable Congress to better represent the industry and our constituents’ interests on Capitol Hill.”

The reconstitution of the Congressional Gaming Caucus enables the AGA to augment the association’s efforts to address key priorities such as highlighting the gaming industry’s strong commitment to anti-money laundering compliance, ensuring responsible gaming is a signature industry priority, and maintaining state regulation of gaming, including sports betting.

Washington, D.C. – A record 46.6 million American adults (18%) plan to bet on the upcoming National Football League (NFL) season, up three percent year-over-year, according to new American Gaming Association (AGA) research.

Importantly, since the NFL kick-off coincides with the beginning of Responsible Gaming Education Month, nine in ten (92%) U.S. sports bettors report awareness of responsible gaming tools.

“The sustained interest in NFL wagering reflects the growth and continued maturation of legal sports betting across the country,” said AGA President and CEO Bill Miller. “Consumers clearly want legal sports betting options and understand the regulated industry’s foundational commitments to responsibility.”

As legalization spreads, bettors are moving away from bookies and toward regulated options. Of American adults:

• 23 million will place a bet online this season, up 18 percent from 2021.
• 6 million will place a bet in-person at a sportsbook this season, up two percent from 2021.
• Just 13 percent of NFL bettors say they will use a bookie, down two points from last year (15%) and five points from 2020 (18%).
• Bookie usage is 50 percent higher in states without legalized sports betting.

Today, more than half (132 million) of American adults can legally wager in their home state, 18 million more than this time last year. Demonstrating consumer confidence in regulated sportsbooks, nine in 10 (89%) of past-year sports bettors say it is very or somewhat important that they bet with a legal, regulated sportsbook.

Consumer protections are central to the legal marketplace, and past-year sports bettors recognize the industry’s responsibility commitments:

• 90 percent recall seeing or hearing about responsible gaming in the past year.
• 51 percent saw or heard more responsible gaming information in the past 12 months than they had in previous years.

The majority of past-year sports bettors believe responsible gaming programs are very or somewhat effective (82%) and that the gaming industry is committed to encouraging responsible gaming and combatting problem gambling (81%).

“Responsibility is an underpinning of regulated U.S. sports betting and a clear competitive advantage as we continue to build a sustainable marketplace,” Miller added.

Among NFL bettors, the Buffalo Bills and Tampa Bay Buccaneers (9%) are the most popular picks to win Super Bowl LVII, followed by the Los Angeles Rams and Kansas City Chiefs (8%) and the Dallas Cowboys (7%). The Super Bowl will be played in a legal sports betting jurisdiction (Arizona) for the first time in February 2023.

Background

• Sports betting is currently legal in 36 states and Washington, D.C., with 32 jurisdictions already offering operational markets. 18 of the 22 states that are home to NFL teams have legalized sports betting.
• Connecticut, Kansas, Louisiana, Maryland and Wisconsin launched new markets since the start of the 2021 NFL season.
• Americans have legally wagered more than $50.4 billion on sports in the first seven months of 2022, generating more than $809 million in federal, state and local taxes.
• AGA’s Have A Game Plan.^®Bet Responsibly™ campaign is bringing sports betting stakeholders together to promote responsible gaming. NFL team partners include the Washington Commanders and New York Jets.

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Methodology
Morning Consult, on behalf of the American Gaming Association, conducted an online survey August 25-27, 2022, among a national sample of 2,210 American adults regarding their betting plans on the upcoming NFL season. The data were weighted to approximate a target sample of adults based on age, educational attainment, gender, race and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool, squares or paid fantasy contest, or casually with family or friends.

Kantar, on behalf of the American Gaming Association, conducted an online survey August 17-23, 2022, among a nationally representative sample of 2,000 American voters aged 21 and over related to responsible gaming and industry perceptions. The margin of error is +/- 2 percent and greater among subgroups.