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    How Much Does the NHL Stand to Gain from Legal Sports Betting?

    The NHL’s annual revenue may increase by $216M a year thanks to legal sports betting
    ➝ research

    How Much Does the NHL Stand to Gain from Legal Sports Betting?

    October 2, 2018
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    The National Hockey League’s (NHL) annual revenue may increase by $216 million annually due to widely available, legal, regulated sports betting, according to a Nielsen Sports study commissioned by the American Gaming Association.The study analyzes the revenue streams that legal sports betting could generate for the NHL: revenue as a result of spending from betting operators on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the league’s media and products.

    How Much Does the NHL Stand to Gain from Legal Sports Betting?

    The NHL’s annual revenue may increase by $216M a year thanks to legal sports betting

    Sports Betting
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