research

How Much Does the NHL Stand to Gain from Legal Sports Betting?

The NHL’s annual revenue may increase by $216M a year thanks to legal sports betting
research

How Much Does the NHL Stand to Gain from Legal Sports Betting?

October 2, 2018

The National Hockey League’s (NHL) annual revenue may increase by $216 million annually due to widely available, legal, regulated sports betting, according to a Nielsen Sports study commissioned by the American Gaming Association.The study analyzes the revenue streams that legal sports betting could generate for the NHL: revenue as a result of spending from betting operators on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the league’s media and products.