Join us for an AGA member webinar, May 25 at 1:00 PM ET to get to know the AGA’s research team and learn about our recent advertising research and expanding member data resources, including:
Sports Betting Advertising
As sports betting spreads to more than half the country so does the battle for new customer acquisitions, often driven by high-profile advertising campaigns. While the campaigns in some markets feel ubiquitous, just how much gaming advertising is there? How does it compare to the DFS advertising levels we saw a few years ago? Where do US advertising levels stand compared to countries that have seen a backlash? New AGA research sheds light on the gaming advertising landscape.
Gaming Revenue Trends
The AGA has built out a robust tracking capability around commercial gaming revenue in each state, broken down by gaming vertical and other metrics. While a small portion of this is made public through our Commercial Gaming Revenue Tracker, we’ll walk members through the full data set available to them, highlighting gaming revenue trends over the past year.
Consumer Perceptions and Casino Visitation Plans
Members will receive an update on the AGA’s ongoing tracking of consumer perceptions and casino visitation plans.