WASHINGTON, D.C. – On Monday, SeventySix Capital became the newest partner of the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign. SeventySix Capital, which invests in game-changing sports betting startups, will be the first investment company to join the initiative to promote responsible sports betting.
As part of its commitment, SeventySix Capital will activate the campaign through its social media channels, company podcasts, and newsletters. SeventySix Capital and the AGA will also discuss this new partnership on an episode of the SeventySix Capital Leadership Series, its weekly podcast, which will air on September 1st.
“SeventySix Capital shares the belief with the AGA that educating consumers on the basics of responsible sports betting is important to the longevity of the industry,” said Wayne Kimmel, SeventySix Capital’s managing partner. “We are proud to join forces with the AGA and other campaign partners as the first investment company partner in this effort. We will help promote Have A Game Plan, specifically with the entrepreneurs that are working to transform the sports betting industry.”
“We’re excited to partner with SeventySix Capital, whose innovative ideas and technologies reach widely across the sports betting landscape,” said Casey Clark, AGA senior vice president, strategic communications. “The success of the legal sports betting industry hinges on a shared commitment to responsibility—and as American access to the legal market continues to expand, educating consumers on the importance of responsible betting is critical. We’re proud to welcome SeventySix Capital to Have A Game Plan and are thankful for their commitment to keeping bettors safe and informed.”
The AGA’s Have A Game Plan campaign focuses on the core principles of responsible sports betting: setting a budget and sticking to it, keeping betting social, knowing the odds, and playing with trusted, regulated operators.
Sports betting is now legal in 32 states and the District of Columbia, with 23 jurisdictions already operational.
The AGA launched Have A Game Plan in late 2019 to educate sports fans on the principles of responsible sports betting. SeventySix Capital joins official campaign partners DraftKings, FanDuel, Monumental Sports and Entertainment, NASCAR, the NHL, the PGA TOUR, Sightline Payments, Sinclair Broadcast Group, Vegas Golden Knights, the Washington Football Team, and UFC.
For more information, please visit https://haveagameplan.org .
A panel of researchers with experience in RG research, will address what needs to be done for the field to advance. Topics include:
- Do we have a validated measure of “safe gambling”?
- What should operators know before allowing researchers to access their data?
Panel: Jeremiah Weinstock, PhD, Saint Louis University
Michael Wohl, PhD, Carleton University
Heather Gray, PhD, Harvard Medical School
David Hodgins, PhD, University of Calgary
Washington, D.C. – The American Gaming Association (AGA) estimates that Americans will legally wager $3.1 billion on the men’s and women’s college basketball tournaments this year, up from $2.7 billion in 2024. This growth underscores the expanding legal sports betting market and the growing trust in legal wagering options.
“March Madness is one of the most exciting times in American sports, with fans fired up for both the men’s and women’s NCAA tournaments,” said AGA SVP of Strategic Communications Joe Maloney. “As legal wagering expands across the U.S., more fans than ever have the opportunity to bet legally and responsibly.”
Throughout the month of March, Have A Game Plan.® Bet Responsibly.™ campaign will serve important messages to fans, encouraging responsible sports betting. The campaign promotes five key principles:
- Set a Budget: Determine how much you are willing to spend and stick to it.
- Keep it Social: Betting should be a form of entertainment shared with others.
- Know the Odds: Understand the games and your chances of winning.
- Play Legally: Use regulated, legal betting platforms.
- Keep Your Cool: The result of a bet – win or lose – is not an invitation to criticize players, coaches, or officials online or in-person.
“‘Keep Your Cool,’ our newest ‘Have A Game Plan’ principle, is all about keeping betting fun and respecting the game – no matter how unpredictable March Madness becomes,” Maloney added.
Since the U.S. Supreme Court’s decision to overturn PASPA in 2018, legal sports betting has expanded to 38 states and Washington, D.C., offering consumers safe and regulated options to engage with their favorite sports. Americans’ support for legal sports betting continues to grow. According to the AGA’s 2024 American Attitudes Survey, 75% of Americans support legal sports wagering in their home state, and 90% view sports betting as an acceptable form of entertainment.
For more information on responsible sports betting, visit www.haveagameplan.org.
About Have A Game Plan.® Bet Responsibly.™
Have a Game Plan.® Bet Responsibly.™ is a national initiative designed to educate sports fans on the fundamentals of responsible sports betting. Launched in 2019, the campaign encourages bettors to set a budget, keep betting social, understand the odds, play with trusted and licensed operators, and keep your cool. Supported by sports leagues, teams, media companies, and gaming operators from across the country, Have A Game Plan® reflects the industry’s commitment to responsible gaming and fostering a positive gambling environment. Learn more at haveagameplan.org.
Washington, D.C. – The PGA of America is partnering with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign to promote responsible sports wagering.
Announced ahead of the 2024 PGA Championship—May 16-19 at Valhalla Golf Club in Louisville, KY—the partnership will feature co-branded responsible gaming content, educational materials and strategic activations across PGA of America’s digital and social platforms.
“As the PGA of America welcomes ESPN BET as the Official Sports Betting Sponsor of the 106th PGA Championship, it is core to our values to ensure golf fans have the right tools in their bag to bet responsibly,” said PGA of America Chief Commercial Officer Jeff Price. “Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.”
Launched in 2019, Have A Game Plan brings legal gaming operators, sports teams, leagues, media companies and other organizations together around a common consumer education message, focusing on the core principles of responsible wagering:
- Set a budget and stick to it.
- Keep it social—sports betting is a form of entertainment for adults.
- Know the odds.
- Play with legal, regulated operators.
“We look forward to our partnership with the PGA of America amplifying Have A Game Plan’s principles with golf enthusiasts and bettors across the country,” said AGA Senior Vice President of Strategic Communications Joe Maloney. “Together, we’re driving the message home: set a budget, stick to it, and wager responsibly.”
Other league Have A Game Plan partners include the MLB, NASCAR, NBA, PGA TOUR, NHL and WNBA. For more information about the Have A Game Plan initiative and resources on responsible gambling, visit HaveAGamePlan.org.
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To mark the 20th anniversary of Responsible Gaming Education Week (RGEW), the American Gaming Association (AGA) hosted a roundtable in Las Vegas, NV to highlight the industry’s commitment to this important issue.
Resources
Press Coverage Summary
Las Vegas Review-Journal – New program for responsible casino play gets look in Las Vegas
Las Vegas Sun – Gaming trade group updates how it addresses problem gambling
Associated Press – Casino Industry has new rules for responsible gaming
Chickasaw Nation
“Trust and respect are core values of the Chickasaw Nation. Our Nation’s mission is to enhance the overall quality of life of the Chickasaw people. An important aspect of accomplishing this mission is improving the communities in which Chickasaws live and work.” – Bill Lance, Secretary of Commerce
Advancing Sustainability
Lowering Carbon Emissions
In 2020, the Chickasaw Nation and its Natural Resources Office (NRO) collaborated with Oklahoma Gas and Electric to construct a five-megawatt solar energy center in Davis, Oklahoma. Under the partnership, the Chickasaw Nation purchases 50 percent of the solar energy produced, with the remaining 50 percent supporting other customers on the grid.
Reducing Resource Consumption and Waste
Since establishing the NRO in 2017, the Chickasaw Nation has been awarded more than $15 million in grant funding to assist communities with alternative water planning, prescribed fire management, watershed improvement, water infrastructure upgrades, drought planning and a multitude of other natural resource management projects.
The Chickasaw Nation has implemented numerous recycling programs to reduce waste. For nearly a decade the Tribe has operated a reuse center that accepts new and gently used clothing, furniture, appliances and other items that are made available to those in need. Over the past ten years, the reuse center has diverted 1,708,913 pounds of material from going to the landfill.
Strengthening Diversity, Equity & Inclusion
Strengthening Employee DEI
The Chickasaw Nation believes that the values of trust and respect are central to fostering an open and inclusive working environment in which the strength of diverse viewpoints can be fully realized. More than one-third of the Chickasaw Nation’s 12,250 employees are Native American, and more than 70 percent of the Chickasaw Nation’s executive leadership team are Native American. Women comprise nearly 53 percent of the Chickasaw Nation’s executive leadership team. In addition to requiring that all employees complete annual diversity training, the Chickasaw Nation also established a Diversity, Inclusion and Cohesion task force with representatives from all major departments within the organization.
Supporting Racial Equality and Social Justice Efforts
The Chickasaw Nation also promotes diversity and inclusion in the broader community by supporting important nonprofit programs. As just one example, in 2021, the Chickasaw Nation partnered with the Greater Oklahoma City Chamber and the Urban League of Greater Oklahoma City to sponsor the Creating a Culture of Inclusion event series focused on initiating conversations on inclusion and anti-racism within the business community.
Engaging Diverse Suppliers and Vendors
The Chickasaw Nation’s preferred vendor database includes a registry of hundreds of minority- and veteran-owned businesses that qualify for preferred bidding status with Chickasaw’s organization. In 2020, the Chickasaw Nation spent more than $47 million with minority- and veteran-owned vendors.
Investing in Communities
Expanding Education and Career Opportunities
The Chickasaw Nation’s mission is to enhance the overall quality of life of the Chickasaw people. An important aspect of accomplishing this mission is improving the communities in which Chickasaws live and work. In fiscal year 2020, the Chickasaw Nation invested more than $21.6 million in scholarships, grants and other forms of assistance to more than 4,600 Chickasaw students across the educational spectrum ranging from early childhood to higher education. The Chickasaw Nation Employment Access Division offers a multitude of programs designed to remove employment barriers through vocational training, certification and licensing assistance, as well as access to re-entry and career preparation services. In fiscal year 2020, more than 200 Chickasaw tribal citizens received assistance in accessing employment through these programs.
Addressing Critical Community Needs
Chickasaw Nation telecommunications subsidiary Trace Fiber Networks collaborated with the Oklahoma Community Anchor Network and Oklahoma Department of Transportation to buildout a fiber optic loop spanning 500 route miles. The loop serves customers throughout the Chickasaw Nation’s reservation, which encompasses more than 13 rural counties in south central Oklahoma. The Chickasaw Nation has invested more than $25 million in the broadband project to date.
Responsible Leadership
Protecting and Empowering Customers
Information on a variety of gambling addiction treatment and counseling resources are prominently displayed throughout the Chickasaw Nation’s gaming floors and at ChickasawResponsibleGaming.com. Patrons may enroll in Chickasaw Nation’s Self-Exclusion Program to ban themselves from Chickasaw gaming properties and be removed from promotional mailing lists. Chickasaw Nation also participates in Oklahoma’s self-exclusion program.
The Chickasaw Nation’s Department of Commerce, Department of Family Services and Office of the Gaming Commission collaborated on services to make 17 licensed addiction counselors available at no cost to Native Americans and Chickasaw Nation employees.
Training Employees
The Chickasaw Nation employs full-time dedicated staff who work with the Oklahoma Association for Problem and Compulsive Gambling to develop employee training materials and maintain a statewide self-exclusion database that enables patron exclusion information to be shared among all participating gaming operators in Oklahoma.
Investing in Research and Partnering with Advocacy Groups
Through partnerships with the American Gaming Association and the Oklahoma Association for Problem and Compulsive Gambling, the Chickasaw Nation has implemented industry best practices to promote responsible gaming across the Tribe’s entire gaming footprint.
Stop Illegal Gambling
Unlike legal operators, illegal operators also don’t pay a dime in taxes, robbing state and local governments of more than $13 billion in tax revenue each year.
On this page, you will find the latest figures on the size and scope of the illegal market, along with details on how consumers, industry members and allies, and media can combat illegal operators.
Did You Know
Legal casino gaming and sports wagering—both online and in-person—are activities that millions of Americans enjoy each year. Illegal gambling operators, however, are also pervasive across the country, posing as legal operators to prey on consumers.
These illegal and unregulated operators exist online in the form of slick websites based outside of the U.S. or can be found in brick-and-mortar locations like convenience stores and strip malls as devices that mimic legal slot machines.
While legal gaming operators comply with strict regulatory and testing requirements and invest hundreds of millions of dollars annually in responsible gaming, illegal operators offer no guarantee of fair odds or payouts nor provide consumer protections or responsible gaming measures. And because illegal operators work outside of the law, players have no legal recourse when these operators disappear with their money.
As a consumer, it’s critical to be able to spot the difference between legal and illegal gambling operators and know the pitfalls of playing illegally. That’s why the American Gaming Association encourages players to Have A Game Plan and play legally and responsibly.
Resources
For Members & Industry Allies
Illegal Market Research
The AGA released an independent assessment of the size of the illegal and unregulated markets.
Regulator Playbook
The AGA has developed a playbook for state gaming regulators to use their authority and enforcement power against illegal offshore websites.
To spur action in our fight to shut down illegal actors, we’ve created a new communications toolkit to ensure our industry speaks with one voice, delivering consistent messaging about the harm illegal gambling creates and why it must be stopped.
We’ve designed these resources to help the industry consistently communicate and support your engagements on this important topic.
Our Stop Illegal Gambling Toolkit includes:
- Key Messages: Use these to guide all written communications and talking points with key stakeholders.
- Fact Sheets: Share these in your meetings with elected leaders and regulators and send them to local law enforcement partners, reporters and others.
- Social Media Content: Deploy these graphics and use our sample posts on your owned communications channels.
- Research: Share the report in your meetings with regulators, policymakers, law enforcement and other key stakeholders.
For Media
When credible news outlets cite odds or publish advertising from illegal gambling websites, they misguide consumers by lending legitimacy to illegitimate operators. The Department of Justice has also warned that media outlets that accept advertising dollars from illegal operators could be liable for aiding and abetting criminal activity. Avoid promoting illegal gambling websites by only citing and partnering with legal U.S. sportsbooks.
Legal, Regulated Sportsbooks in the U.S.
| Atlantis Race and Sports App B-Connected Sports Bally Bet Bet365 BetFred betJACK Betly BetMGM BetMonarch betPARX Betr BetRivers Betsafe BetSaracen Betway Borgata Online Caesars Sportsbook Circa Sports ClutchBet Crab Sports Desert Diamond DraftKings ESPN BET Fanatics Sportsbook FanDuel FireKeepers Four Winds |
Golden Nugget Sportsbook Hard Rock Bet MVGBet OaklawnSports PlayEagle Prime Prophet Exchange Q Sportsbook Resorts NJ Resorts WorldBET Smarkets (SBK) South Point/Rampart Sports App Sports Illustrated Sportsbook/888 SportsBook RI Sporttrade STN Sports SugarHouse Superbook Tennessee Action 24/7 TI Sports Tipico Underdog Sportsbook Unibet Wagr WynnBet ZenSports |
For press inquiries, contact the AGA communications team.
Presented by the National Council on Problem Gambling, this annual conference engages responsible gaming and problem gambling specific speakers, networking opportunities with peers in the field and a wide collection of stakeholders. Organizers, speakers, exhibitors and attendees are leaders in prevention, education, treatment, responsible gaming, research and recovery.
Casino gaming is one of the most highly regulated industries in the U.S., with more than 4,000 state and tribal regulators dedicated to overseeing all forms of gaming, including electronic gaming machines. The recent growth of unregulated machines across the country raises concerns including lack of testing, consumer protections, responsible gaming measures, and ultimately deprivation of legitimate gaming operations and economic impacts, as described by AGEM and the AGA*.
Join G2E Insider LIVE for a fresh perspective on combating unregulated gaming machines. Discussion will touch on effective ways to collaborate with law enforcement, policymakers, and regulators on this essential priority, while also educating consumers on how to identify and protect themselves against illegal machines.
*https://agemonline.org/factsheet.pdf
Speakers:
Rick Kalm, Executive Director, Michigan Gaming Control Board
Ed Davis, CEO, Edward Davis LLC Security and Management Consulting, former Boston Police Commissioner
Kevin Mullally, Vice President, Government Relations & General Counsel, GLI
Moderator: Jess Feil, Vice President, Government Relations and Gaming Policy Counsel, AGA
A record 68 million American adults (26%) are expected to bet $23.1 billion on Super Bowl LVIII, a 35 percent increase from 2023 estimates, according to American Gaming Association (AGA) research. Bettors plan to wager an estimated $23.1 billion on this year’s Big Game, up from $16 billion last year.
With the expansion of legal sports betting, traditional Super Bowl wagers are expected to pass casual wagers for a second consecutive year. 42.7 million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie (up 41% from 2023), while 36.5 million plan to bet casually with friends or as part of a pool or squares contest (up 32% from 2023).
28.7 million adults, or 11 percent, intend to place online wagers using a legal U.S. sportsbook. Importantly, as Americans continue to migrate to the legal market, industry investments in responsible gambling continue to resonate. The majority of traditional Super Bowl bettors (75%) report seeing a responsible gambling message in the last year, up from 71 percent in 2023. Meanwhile, 47 percent of all American adults recall hearing or seeing a responsible gambling message in the past year, up from 40 percent last year.
“As the Super Bowl comes to Las Vegas for the first time, this year’s record interest in wagering marks a full circle moment for the U.S. gaming industry. Our priority remains getting this opportunity right by providing the consumer protections only a regulated market can guarantee and investing in responsible gambling tools, safeguards and education.” - AGA President and CEO Bill Miller
Bettors are nearly split on the outcome of the game with 47 percent planning to bet on the Kansas City Chiefs and 44 percent planning to bet on the San Francisco 49ers.
Methodology
Morning Consult conducted the online survey on behalf of the AGA between January 30 – February 1, among a national sample of 2,204 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.