Join us for a webinar exploring two timely topics: how gaming advertising evolved in 2024 and the release of the AGA’s new responsible gaming messaging framework. We’ll break down key shifts in industry ad spend and volume trends using Nielsen Ad Intel data and share the key findings and research driving our new responsible gaming messaging framework.

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WASHINGTON – The American Gaming Association (AGA) today announced the promotion of three senior leaders across the organization to drive industry priorities including responsibility, advocacy and gaming regulation, and the Global Gaming Expo (G2E) franchise:

• Cait DeBaun has been promoted to Vice President, Strategic Communications and Responsibility.
• Jessica Feil has been promoted to Vice President, Government Relations and Gaming Policy Counsel.
• Meredith Pallante has been promoted to Vice President, Global Events.

All three joined the AGA in 2019 and previously held senior director titles.

“Each of these incredibly talented women will lead core organizational functions at a critical time for our industry,” said AGA President and CEO Bill Miller. “They’ve helped to navigate the challenges of 2020 and will be instrumental in expediting gaming’s recovery in the months ahead.”

DeBaun joined the AGA to focus on advancing the industry’s commitment to responsibility. She has been instrumental in activating the Responsible Marketing Code for Sports Wagering, creating the Have a Game Plan.^® Bet Responsibly.™ public service campaign, and leading both the Responsible Gambling Collaborative and the association’s Responsibility Committee.

Feil is an attorney with a history in gaming policy. She manages state policy and regulatory engagement for the association, contributing to core government relations efforts including the advancement of legal sports wagering. Feil leads the association working groups on payments modernization, state affairs and NextGen gaming policy.

Pallante joined the AGA to manage G2E, the world’s leading gaming tradeshow, and extensions of that portfolio including G2E Asia. She will oversee all global industry events for the association, leveraging her experience as an organizer of the Las Vegas-based tradeshow CES.

“These are very well-earned promotions for exceptionally qualified professionals,” added Miller. “Cait, Jessica and Meredith will continue to serve our members, the gaming industry and our association well into the future.”

Washington, D.C. – The American Gaming Association (AGA) announced the promotion of senior-level team members to enhance the organization and drive industry priorities:

• Alex Costello has been promoted to Vice President, Government Relations.
• David Forman has been promoted to Vice President, Research.
• Gabrielle Voorhees has been promoted to Vice President, Finance and Operations.
• Brandon Leggiero has been promoted to Senior Director, Member and Partner Relations.

“I’m immensely proud of the team we have built at the AGA. Today’s announcement reflects their hard work and significant achievements on behalf of our members and the gaming industry,” said AGA President and CEO Bill Miller. “These talented professionals, and the rest of our strong AGA team, will help us continue to lead the industry through this new era of growth.”

Costello directs AGA’s federal advocacy efforts. She leads the association’s work on BSA and AML; advances core priorities and builds gaming champions on Capitol Hill; and oversees the payments modernization and anti-human trafficking working groups.

Forman leads AGA’s proprietary research program. He has positioned the AGA as the go-to source for members, industry, media and investors by building insightful, compelling products like the Commercial Gaming Revenue Tracker and AGA Gaming Industry Outlook.

Voorhees oversees the AGA’s financial operations and human resources. Having successfully navigated the association’s finances through pandemic impacts, she ensures the association’s financial strength and compliance with financial and organizational policies.

Leggiero is responsible for member and partner relations and development. He leads the association’s strategy to retain, grow and diversify membership to reflect the breadth of the industry.

The AGA also added key hires in government relations, communications and member services:

• Tres York joins from the National Conference of State Legislatures as Senior Director, Government Relations to lead state advocacy and regulatory engagement.
• Christopher Browne joins from the Washington Nationals as Director, Media Relations to manage AGA’s media efforts and drive industry narrative.
• Annabelle Goese joins from Resources for the Future as Senior Manager, Member Services to support AGA member and partner relations.

“The addition of high-caliber talent like Tres, Christopher and Annabelle enhance our ability to advance gaming’s interests and deliver member value,” added Miller.

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Washington – The SportsGrid Network and the American Gaming Association (AGA) are partnering to promote responsible sports betting through AGA’s Have A Game Plan.^® Bet Responsibly.™ public service campaign.

Through the partnership, SportsGrid will promote Have A Game Plan via its multimedia content platform, including live programming and its website and app.

“The AGA’s Have A Game Plan campaign sets important standards for the industry to embrace, and SportsGrid is pleased to join the initiative,” said SportsGrid Chief Operating Officer Adam Kaplan. “SportsGrid’s management is committed to supporting Have A Game Plan across the marketing and advertising of sports wagering on the company’s multimedia platform.”

Launched in 2019, Have A Game Plan brings the broader sports betting ecosystem together around a common consumer education message, focusing on the four principles of responsible wagering for those who choose to bet:

• Set a budget and stick to it.
• Keep it social—sports betting is a form of entertainment for adults.
• Know the odds.
• Play with legal, regulated operators.

“Media companies are one of the most important players in effectively educating consumers on responsible wagering, and we’re grateful to SportsGrid for bringing Have A Game Plan to their broad audience of sports fans and bettors,” said AGA Senior Vice President Casey Clark. “As sports betting is increasingly discussed across media, it’s critical for stakeholders like SportsGrid to continue to lead the way on elevating responsible gaming.”

Additional campaign partners include Bally’s Corporation, Barstool Sportsbook, BetMGM, betPARX, DraftKings, Delaware North, Entain, FanDuel, Gaming Society, Global Payments, Major League Baseball, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, NASCAR, NESN, New York Knicks, New York Jets, NBA, New York Rangers, NHL, Nuvei, Parx Casino, PENN Entertainment, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, USFL, U.S. Integrity, Vegas Golden Knights, VSiN, Washington Commanders and WNBA.

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About SportsGrid
SportsGrid, Inc. is the multimedia content and technology company providing digital innovative solutions for the convergence of sports content, gaming, and NextGen interactive video technology. The SportsGrid multimedia destinations include SportsGrid Streaming Video Network, SportsGrid Radio, SportsGrid.com, and SportsGrid Studios. SportsGrid intelligence and data are provided by Sportradar featuring the seamless integration of their real time comprehensive data feeds and content solutions. For more information, please visit sportsgrid.com.

SportsGrid Contact:
Charles Theiss

Washington, D.C. – American support for legal sports betting has grown significantly since the federal ban on sports wagering was lifted in 2018, according to new American Gaming Association (AGA) research. Key findings show:

• 85 percent of American adults agree with the Supreme Court’s decision to strike down the Professional and Amateur Sports Protection Act (PASPA), compared to 63 percent in 2019.
• 77 percent of American adults support legalization in their state of residence.
• 39.2 million American adults have placed a traditional sports wager in the last 12 months.
• 78 percent of bettors place all or most bets through regulated operators.
• 77 percent of online sports bets are now placed through regulated operators, compared to just 44 percent in 2019.

“American adults have always enjoyed betting on sports, and overwhelmingly value the ability to bring their action into a legal market, close to home,” said AGA President and CEO Bill Miller. “The rapid spread of legal sports betting—fueled by regulated, responsible entities—has contributed to communities and established consumer protections by migrating betting away from the illegal market monopoly that PASPA perpetuated.”

Since May 2018, Americans have legally wagered $220 billion nationwide, generating $3 billion in state and local taxes for education, healthcare, infrastructure, responsible gaming and problem gambling resource funding and more.

Bettor Migration to Legal Sportsbooks

As the legal market grows, it is increasingly attracting and retaining customers from illegal bookies and offshore operators:

• Nearly half (46%) of bettors that currently bet primarily with unregulated operators plan to transition to regulated operators within the next 12 months.
• Nine in 10 (90%) bettors who place most of their bets legally intend to stay within the legal market in the next year.

Among the top reasons bettors are choosing legal operators over illegal operators are confidence bets will be paid out (71%), trust in account security and easier payment options (68%), and availability of responsible gaming resources (58%).

Consumer Awareness
Compared to five years ago, consumers have a significantly better understanding of the legal status of sports betting in their state, however, survey results also point to continued need for consumer education:

• Only 29 percent of American adults say they are unsure of the legality of online sportsbooks in their state, a 45 percent decrease since 2018.
• Yet, 70 percent of sports bettors who placed most of their bets with illegal operators believed they were betting either exclusively with legal sportsbooks or splitting their bets evenly between legal and illegal operators.

Consumer confusion is in part attributable to illegal offshore sites misrepresenting their legal status by marketing themselves as regulated sites. Among online sports bettors, they believe a site is legal based on a statement on the website (38%), odds being mentioned by the media (36%), and search results (32%).

“Five years post-PASPA, the AGA and our members continue to support responsibly expanding the legal market while cracking down on predatory illegal operators,” continued Miller. “The regulated industry and our partners across the entire ecosystem—policymakers, law enforcement, regulators, leagues, media, technology providers and more—have made significant strides in our collaborative consumer education efforts since 2018, and we will continue to find new ways to enhance consumer protections as the market matures.”

Background

• 33 states and Washington, D.C. currently feature live, legal sports betting markets, with four additional legal markets awaiting launch.
• More than half of American adults (57%, 141M) live in a live, legal sports betting market.
• AGA’s Have A Game Plan.^® Bet Responsibly.™ campaign is bringing sports betting stakeholders together to promote responsible gaming.
• AGA research shows Americans currently wager $64 billion annually with illegal operators, down from pre-PASPA estimates of $150 billion. This 40 percent of market share robs states of $700M in tax dollars annually.

Methodology
Heart+Mind Strategies conducted the online survey on behalf of the AGA between March 14-20, 2023, among a national 21+ sample of 1,066 general population adults and a sample of 1,005 sports bettors. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender and region. The overall margin of error is +/-3 percent. Sports bettors are defined as adults who have placed a traditional sports bet at a casino, online or with a bookie in the past 12 months.

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Presented by the National Center for Responsible Gaming (NCRG), the annual NCRG Conference on Gambling and Addiction gathers gaming professionals for an annual forum on gambling disorder and responsible gaming.

Healthcare providers, researchers, public health professionals, gaming regulators and gaming industry professionals convene to learn about the latest research on gambling disorder, responsible gaming and addiction from leaders in the field, while exchanging ideas with attendees from around the world.