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2022 FIFA World Cup™ Wagering Estimates

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2022 FIFA World Cup™ Wagering Estimates

November 15, 2022

20.5 million American adults (8%) plan to bet a total of $1.8 billion on the 2022 FIFA World Cup™, according to the American Gaming Association’s inaugural survey on World Cup wagering.

Three in 10 (29%) American adults who plan to watch the World Cup intend to wager on the tournament, while the majority (78%) of World Cup bettors say it is important for them to place their bets legally. Of World Cup bettors:

9.8 million (48%) plan to place a bet online.
6.0 million (29%) plan to place a casual bet with a friend.
4.7 million (23%) plan to place a bet at a physical casino sportsbook.
4.1 million (20%) plan to place a bet with a bookie.
3.5 million (17%) plan to place a bet as part of a paid pool or fantasy contest.

Unlike other major events like the Super Bowl and March Madness that have significant casual betting components, including bracket or squares contests, the vast majority of World Cup bettors (72%) plan to place traditional bets either online, with a bookie or at a physical sportsbook.

“As the first World Cup with widespread availability of legal sports betting, this will certainly be the most bet-upon soccer event ever in the U.S. With more than half of all American adults having access to legal betting options in their home market, legal sports betting will deepen American fan engagement in the most-watched sporting event in the world.” - AGA Senior Vice President Casey Clark