Washington, D.C. – A quarter of all American adults (68 million) plan to wager $15.5 billion on this year’s NCAA Men’s Division I Basketball Tournament, according to a new survey from the American Gaming Association (AGA).
- 31 million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie.
- 21.5 million plan to bet casually with friends.
- 56.3 million plan to participate in a bracket contest.
“March Madness is one of the best traditions in American sports—and America’s most wagered-on competition,” said AGA President and CEO Bill Miller. “Critically, the expansion of regulated sports betting over the past five years has brought safeguards to more than half of American adults who can now bet legally in their home market.”
The growth in March Madness betting is driven by a resurgence of bracket contests as well as Americans taking advantage of the expansion of legal online wagering. Three-fourths of online bettors say this will be their first time betting on March Madness online.
While 18 million more American adults plan to wager on March Madness compared to last month’s Super Bowl, Americans are expected to wager half a billion dollars less on the tournament than they planned to wager on the Big Game.
Since last year’s tournament, Kansas, Massachusetts and Ohio have launched retail and mobile sports betting markets, while Maryland has launched mobile wagering. This year’s March Madness—with 67 games over three weeks—will be the first to feature Las Vegas as a regional host location.
“With the excitement around March Madness, the AGA and our members want to remind anyone getting in on the action to have a game plan to bet responsibly. That means setting a budget, knowing the odds, keeping it social and always playing legally,” added Miller.
Among bettors, Kentucky is the most popular choice to win the national title (9%), followed by Texas A&M (8%), and Gonzaga, UCLA and Alabama (6%).
Background
- 33 states and Washington, D.C. currently feature live, legal sports betting markets, with three additional legal markets awaiting launch.
- More than half of American adults (57%, 146M) live in a live, legal sports betting market.
- AGA’s Have A Game Plan.® Bet Responsibly.™campaign is bringing sports betting stakeholders together to promote responsible gaming.
Methodology
Morning Consult conducted the online survey on behalf of the AGA between March 1-3, among a national sample of 2,200 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/- 2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, casually with family or friends, or as part of a bracket contest.
Washington, D.C. – 20.5 million American adults (8%) plan to bet a total of $1.8 billion on the 2022 FIFA World Cup™, according to the American Gaming Association’s (AGA) inaugural survey on World Cup wagering.
Unlike other major events like the Super Bowl and March Madness that have significant casual betting components, including bracket or squares contests, the vast majority of World Cup bettors (72%) plan to place traditional bets either online, with a bookie or at a physical sportsbook.
Of World Cup bettors:
- 9.8 million (48%) plan to place a bet online.
- 6.0 million (29%) plan to place a casual bet with a friend.
- 4.7 million (23%) plan to place a bet at a physical casino sportsbook.
- 4.1 million (20%) plan to place a bet with a bookie.
- 3.5 million (17%) plan to place a bet as part of a paid pool or fantasy contest.
The survey also found the majority (78%) of World Cup bettors say it is important for them to place their bets legally.
“As the first World Cup with widespread availability of legal sports betting, this will certainly be the most bet-upon soccer event ever in the U.S.,” said AGA Senior Vice President Casey Clark. “With more than half of all American adults having access to legal betting options in their home market, legal sports betting will deepen American fan engagement in the most-watched sporting event in the world.”
Additional survey results include:
- Three in 10 (29%) American adults who plan to watch the World Cup intend to wager on the tournament.
- Gen Z (11%) and Millennial (14%) adults are more interested in betting on the world cup than Gen X (8%) and Baby Boomers (2%).
- If they were given $50 to bet, most Americans would put their money on the United States (24%) to win the World Cup, followed by Brazil (19%), Argentina (17%) and Germany (10%).
“As the World Cup kicks off, anyone getting in on the action should have a game plan to bet responsibly. That means setting a budget, keeping it fun, learning the odds and playing with legal, regulated operators,” Clark added.
Methodology
Morning Consult conducted the online survey on behalf of the AGA between Nov. 3-5, 2022, among a national sample of 2,213 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.
Background
- 31 states and Washington, D.C.currently feature live, legal sports betting markets, with five additional legal markets awaiting launch.
- Legal wagering is currently available to 132 million Americans in their home states compared to only 10 million during the 2018 World Cup, when only three states featured live, legal markets.
- AGA’s Have A Game Plan.®Bet Responsibly™ campaign is bringing sports betting stakeholders together to promote responsible gaming.
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Trustly
“At Trustly, our sustainability efforts are meant both to ensure the long-term success of our business in a changing economic environment, and to play an active role in shaping that future environment so it is happier and healthier for our society as a whole.”
Advancing Sustainability
Lowering Carbon Emissions
As an online payment method, Trustly’s business model is digital by nature and has a relatively lower direct environmental impact than, for example, tech companies that produce hardware. Trustly’s Corporate Sustainability Policy covers the environmental issues that Trustly has identified as material to its business, including:
- Reducing CO2 emissions from business travels
- Climate efficient data centers
- Climate efficient office facilities.
Trustly is currently in the process of conducting a comprehensive greenhouse gas accounting of its operations. Trustly is also participating in the UN Global Compact’s Climate Ambition Accelerator to help set science-based targets to reduce emissions in line with the Paris Agreement.
As a tech Company, Trustly’s main environmental impact is indirect, caused by the energy consumption of the data centers that store our servers. Reliable and secure data centers are essential to the operations of the business. The data centers are hosted by two providers located in the Stockholm area of Sweden, Global Connect and Equinix, and are powered using 100 percent renewable energy.
Business traveling remains a large contributor to CO2 emissions. Thus, Trustly vows to only embark on major trips while prioritizing digital forms of communication.
Strengthening Diversity, Equity & Inclusion
Increasing Board & Management Diversity
In 2020, Trustly’s Board of Directors was comprised of 29 percent women. Through our commitment to DEI, that has grown to 43 percent today.
Strengthening Employee DEI
Trustly considers its people its most valuable asset. Having the best people results in high-performing teams that deliver the innovative products that are reshaping the payments landscape.
Trustly also believes that diversity drives innovation and results in products that are more inclusive. That’s why Trustly is proud that its workforce is made up of more than 50 different nationalities.
Trustly follows these basic principles for equal treatment, as laid out in its Gender Equality and Diversity Policy:
- Trustly offers equal pay for equal work. There should be no unfounded differences in pay between men and women or for any reason such as ethnicity, religion, etc.
- Trustly offers equal terms of employment and working conditions for men and women.
- Trustly has zero tolerance regarding psychological harassment or harassment on the grounds of one’s gender or other reasons such as ethnicity, religion, etc.
- Trustly has zero tolerance for sexual harassment.
Investing in Communities
Delivering in Times of Crisis
To show its gratitude for frontline healthcare workers during the pandemic, Trustly donated hundreds of meals to healthcare workers around the world.
Expanding Education & Career Opportunities
In an effort to reduce hardware waste and also expand global educational opportunities, Trustly donates some of its older computers to IT for Children, a nonprofit organization that provides young people in Ghana with access to computers to further their education.
Personal Data Integrity
Trustly values customer protection and dedicates significant time to oversee security throughout the supply chain. To keep up with constant developments in data security, Trustly has a dedicated Chief Information Security Officer. Annual audits are also conducted on Trustly’s systems to ensure all systems are secure.
Trustly values data privacy to the highest degree. The Company has many measures in place to ensure data protection, including adhering to multiple data protection laws and regulations, mandating all Europe-based employees take General Data Protection Regulation training, establishing a cross functional committee to evaluate all new IT solutions and 24/7 customer support.
Several measures are also in place to detect and protect users from cyberattacks as well as crime prevention. Annual anti-corruption and anti-bribery training must be taken by all Trustly employees.
Responsible Leadership
Establishing & Following Rigorous Business Standards
Because iGaming operators represent a portion of its merchant base, Trustly works together with operators and their respective regulatory authorities to help ensure that their players play responsibly. Trustly maintains continuous interactions with local regulators, gaming authorities and legal counsels, and invests in third-party services providing country-by-country monitoring of iGaming and payments regulations. Trustly endorses the movement towards a more harmonized and clearly defined regulated market to the benefit of citizens and industry actors alike.
Trustly works with merchants and partners in ways that adhere to legal requirements and ethical standards. The Company has a clear policy in place to partner only with EU/EEA and US-licensed iGaming merchants. Trustly’s gaming merchants go through three layers of control: supervising authority, their banks and Trustly. In addition, there are structures in place that enable Trustly to make further exclusions, including, for example, the Swedish Gambling Authority’s list of prohibited operators.
Combatting Modern Slavery & Human Trafficking
Trustly recognizes and honors the right for every person to freely give his or her labor and for each employee to leave his or her employment. Trustly is committed to ensuring that it does not, directly or indirectly, make use of any work or service which is extracted from any person under the threat of a penalty and for which the person has not offered himself or herself voluntarily. Trustly takes a zero-tolerance approach to modern slavery and human trafficking. Should Trustly identify any modern slavery issues in its supply chain, the Company directly engages with that supplier to address any issues.
The CSR Committee is a forum for AGA members to discuss and develop industry policies and strategies on CSR issues in the gaming industry. Key issue areas include diversity and inclusion, corporate philanthropy and community investment, environmental sustainability, and responsible gaming. The CSR Committee brings AGA members and global thought leaders and subject experts together to discuss and develop industry best practices for the industry at large.
The Responsibility Committee provides a forum for industry leaders to discuss and develop industry practices and strategies around responsible gaming, corporate social responsibility, diversity and inclusion, and related topics. The group elevates these issues as a key priority for the industry; solidifying AGA and its members as the leading advocate; and shaping policies that are more favorable to innovation and consumer protection.
The Responsibility Committee provides a forum for industry leaders to discuss and develop industry practices and strategies around responsible gaming, corporate social responsibility, diversity and inclusion, and related topics. The group elevates these issues as a key priority for the industry; solidifying AGA and its members as the leading advocate; and shaping policies that are more favorable to innovation and consumer protection.
Tee up your calendar now, and plan to join us back on the stunning greens of Cascata. Swing into the 23rd Annual AGEM/AGA Golf Classic Presented by JCM Global tournament with thrilling contests and a wide selection of amazing raffle prizes. Benefiting the International Center for Responsible Gaming’s research, this premier industry event has raised more than $2.2 million thanks to the generosity of our sponsors and players.
The Responsibility Committee provides a forum for industry leaders to discuss and develop industry practices and strategies around responsible gaming, corporate social responsibility, diversity and inclusion, and related topics. The group elevates these issues as a key priority for the industry; solidifying AGA and its members as the leading advocate; and shaping policies that are more favorable to innovation and consumer protection.
Tee up your calendar now, and plan to join us back on the stunning greens of Cascata. Swing into an exciting tournament with thrilling contests and a wide selection of amazing raffle prizes. Benefiting the International Center for Responsible Gaming’s research, this premier industry event has raised more than $2.2 million thanks to the generosity of our sponsors and players.
Information about participation and sponsorship opportunities can be found below. For any questions, please contact JCM Marketing at 702.651.0000 or .
Tee up your calendar now, and plan to join us back on the stunning greens of Cascata. Swing into an exciting tournament with thrilling contests and a wide selection of amazing raffle prizes. Benefiting the International Center for Responsible Gaming’s research, this premier industry event has raised more than $2.2 million thanks to the generosity of our sponsors and players.
Information about participation and sponsorship opportunities can be found below. For any questions, please contact JCM Marketing at 702.651.0000 or .