Nearly 1-in-10 American adults plan to bet on Super Bowl LIII between the New England Patriots and Los Angeles Rams, according to a January 2019 national survey of American adults.
Key findings from the survey include:
- 22.7 million American adults plan to bet on Sunday’s game;
- 52% say they will bet on the Rams, while 48% will bet on the Patriots;
- Americans say they will wager $6 billion on the Super Bowl; and
- 1.8 million Americans plan to bet illegally through a bookie, with millions more likely to bet illegally through offshore online books.
Further, in September 2018, an AGA study revealed that the NFL could reap $2.3 billion annually from legalized sports betting, largely due to increased fan engagement.
This survey was conducted on behalf of the American Gaming Association by Morning Consult on January 22, 2019 among a national sample of 2,201 Adults. The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/- 2% and greater among subgroups.
Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with a friend.