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Super Bowl LIII Wagering Estimates

Nearly 23 Million Americans Expect to Bet on the Super Bowl
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Super Bowl LIII Wagering Estimates

January 28, 2019

Nearly 1-in-10 American adults plan to bet on Super Bowl LIII between the New England Patriots and Los Angeles Rams, according to a January 2019 national survey of American adults.

Key findings from the survey include:

  • 22.7 million American adults plan to bet on Sunday’s game;
  • 52% say they will bet on the Rams, while 48% will bet on the Patriots;
  • Americans say they will wager $6 billion on the Super Bowl; and
  • 1.8 million Americans plan to bet illegally through a bookie, with millions more likely to bet illegally through offshore online books.

Further, in September 2018, an AGA study revealed that the NFL could reap $2.3 billion annually from legalized sports betting, largely due to increased fan engagement.

Methodology:

This survey was conducted on behalf of the American Gaming Association by Morning Consult on January 22, 2019 among a national sample of 2,201 Adults. The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment and region.  The margin of error is +/- 2% and greater among subgroups.

Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with a friend.