research

How Much Does the NFL Stand to Gain From Legal Sports Betting?

The NFL's annual revenue may increase by $2.3 billion a year due to widely available, legal, regulated sports betting
research

How Much Does the NFL Stand to Gain From Legal Sports Betting?

September 5, 2018

The NFL’s annual revenue may increase by $2.3 billion a year due to widely available, legal, regulated sports betting, according to new AGA research.

The study analyzes the revenue streams that legal sports betting could generate for the NFL: revenue as a result of spending from betting operators on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the league’s media and purchasing of products.