The NFL’s annual revenue may increase by $2.3 billion a year due to widely available, legal, regulated sports betting, according to new AGA research.
The study analyzes the revenue streams that legal sports betting could generate for the NFL: revenue as a result of spending from betting operators on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the league’s media and purchasing of products.
National Economic Impact of the U.S. Gaming Industry
The gaming industry remains a powerful economic engine and a dynamic job creator.
How Much Do Leagues Stand to Gain from Legal Sports Betting?
The four major sports leagues will earn a collective $4.2 billion from widely available legal sports betting.