American Gaming Association

WASHINGTON, D.C. — The American Gaming Association (AGA) today announced the Gaming Hall of Fame Class of 2026, recognizing four individuals whose careers have profoundly shaped the legal gaming industry:

  • Holly Gagnon, Board Member, Bragg Gaming Group
  • Bill G. Lance, Jr., Secretary of State, Chickasaw Nation
  • Scott Olive, Principal & Founder, HRG Studios
  • Timothy J. “Tim” Wilmott, Retired Chief Executive Officer, PENN Entertainment

“The Gaming Hall of Fame recognizes the individuals whose vision, innovation, and dedication have helped shape today’s legal gaming industry,” said AGA President and CEO Bill Miller. “Holly, Bill, Scott, and Tim have each left a lasting mark through decades of service and leadership. Their contributions have set a high standard for those who follow.”

“This year’s inductees reflect the remarkable breadth of the gaming industry – from commercial and tribal gaming operators to suppliers,” said AGA Chairman Lou Jacobs. “Each of them has helped advance gaming in significant ways, and we’re proud to welcome them to the Gaming Hall of Fame.

Since 1989, the Gaming Hall of Fame has celebrated the achievements of industry legends who have driven the commercial and tribal gaming industry forward. The Class of 2026 will be formally inducted at an invitation-only ceremony during the Global Gaming Expo (G2E) in Las Vegas this fall.

This year’s selection committee members include:

  • Eric Schippers, SVP, Public Affairs & Government Relations, PENN Entertainment, Inc.
  • Mark Fulton, President, Cherokee Nation Entertainment
  • Trevor Croker, CEO & Managing Director, Aristocrat Technologies
  • Sherri Sosa, SVP, Human Resources, Hard Rock Las Vegas Hotel & Casino
  • Mark Lipparelli, Chairman Emeritus, International Center for Responsible Gaming
  • Kirsten Clark, Executive Director, IAGA
  • Siobhan Lane, Executive Vice President & Chief Executive Officer, Gaming, Light & Wonder; Chair, Global Gaming Women
  • Dr. Brett Abarbanel, Executive Director, UNLV International Gaming Institute
  • Lou Jacobs, Co-CEO, Delaware North; Chairman, AGA

About the 2026 Inductees:

Holly Gagnon, Board Member, Bragg Gaming Group

Holly began her 34-year gaming career on the opening team of Foxwoods Resort Casino in 1992, at the birth of modern tribal gaming in America. She went on to hold senior financial and operational roles at Caesars Entertainment and MGM Resorts International before serving as President and CEO of Pearl River Resort, CEO of Chumash Enterprises for the Santa Ynez Band of Chumash Indians, and CEO of Seneca Gaming Corporation for the Seneca Nation of Indians. Named NAFOA Executive of the Year in 2016, Gagnon is a recognized champion of tribal economic development. As a founding member of Global Gaming Women and Distinguished Fellow at the UNLV International Gaming Institute, she has helped develop more than 300 gaming executives. She currently serves as a board member of Bragg Gaming Group.

Bill G. Lance, Jr., Secretary of State, Chickasaw Nation

Bill has served the Chickasaw Nation for decades in senior leadership roles spanning commerce, healthcare, and governance. As Secretary of Commerce for more than thirteen years, he oversaw more than 60 gaming, hospitality, retail, media, manufacturing, and tourism businesses employing approximately 7,000 people. He also served as Administrator of the Chickasaw Nation Health System, overseeing construction of the 370,000-square-foot Chickasaw Nation Medical Center in Ada, Oklahoma. Lance currently serves as Secretary of State, representing the Chickasaw Nation in civic, business, and governance capacities.

Scott Olive, Principal & Founder, HRG Studios

Scott is one of the most influential game designers in the history of the slot machine industry. His career spans more than three decades, beginning at Aristocrat Gaming in 1997, where he helped drive the adoption of penny and Australian-style slots in U.S. gaming markets. After co-founding True Blue Gaming in 2007, Olive established HRG Studios in 2012, where he went on to create some of the most commercially successful slot titles ever produced.

Timothy J. “Tim” Wilmott, Retired Chief Executive Officer, PENN Entertainment

Tim spent more than three decades as one of the gaming industry’s most respected operational leaders. He served as Chief Executive Officer of Penn National Gaming from 2013 until his retirement in 2019, having previously served as President and Chief Operating Officer from 2008 to 2013. Before joining Penn National, Wilmott served as Chief Operating Officer of Harrah’s Entertainment and Division President of its Eastern Division, holding a series of leadership positions at Harrah’s properties dating back to 1988.

Headshots and expanded bios are available here.

Washington, D.C. – Gaming executives report a positive outlook on future industry conditions as key performance indicators continue to improve. At the same time, emerging risks – particularly from prediction market platforms offering sports event contracts – are increasingly shaping industry concerns, according to the American Gaming Association (AGA) Gaming Industry Outlook.

The Gaming Conditions Index (GCI) shows real economic activity – measured across gaming revenue, employment, wages, executive sentiment, and casino hotel event activity – grew 1.5 percent year-over-year, reflecting sustained confidence and momentum in the industry.

“The legal state- and tribal-regulated gaming industry continues to demonstrate resilience and adaptability in a dynamic economic environment,” said AGA President and CEO Bill Miller. “Operators are focused on investing in innovation and delivering world-class entertainment, while also navigating an evolving competitive and regulatory landscape.”

Key Findings Include:

  • More than 60 percent of executives expect increased capital investment, higher revenues, and stronger balance sheets over the next six to 12 months.
  • Executive sentiment reached its highest level since Q3 2022, with a 21.4 percent net positive outlook across key business indicators.
  • 62 percent of executives plan to increase capital investments over the next six to 12 months, while promotional activity is expected to decline for the second consecutive survey.

Emerging Threats

Despite strong fundamentals, prediction markets offering sports event contracts have emerged as a leading concern, with 81 percent of executives identifying them as a “very significant” risk to the regulated gaming industry.

“Illegal sports betting through sports event contracts is increasingly encroaching on legal, state-and tribal-regulated operators,” said Miller. “It’s clear the legal, regulated industry views this is a threat, and will continue to fight back and protect the integrity of our industry.”

Executives also cited several additional evolving risks impacting operations:

  • Inflation, tariffs, and geopolitical risk continue to be major factors limiting operations, while federal regulatory concerns increased sharply.
  • 54 percent of respondents cite employee wages as the top expense pressure, followed by tax and regulatory policy changes.
  • 42 percent pointed to competition from new forms of gaming (up from 25 percent in Q3 2025).

Methodology

The AGA Gaming Industry Outlook is prepared biannually by Oxford Economics. It provides a timely measure of recent industry growth and future expectations based on executive sentiment, gaming activity, and economic indicators. The Q1 2026 survey was conducted between March 23 and April 8, 2026. A total of 26 executives participated, representing senior level AGA member executives from major international and domestic gaming companies, gaming equipment suppliers, and iGaming and sports betting operators.

 

Washington, D.C. – The American Gaming Association (AGA) estimates that Americans will legally wager $3.3 billion on the NCAA Division I Women’s and Men’s Basketball Tournaments this year, a 54% increase over the past three years. The continued growth reflects the strength of the legal state- and tribal-regulated sports betting market and increasing consumer confidence in regulated wagering options. 

“March Madness is the highlight of the college basketball season and fans are gearing up for a month of tournament action,” said Bill Miller, President and CEO of the American Gaming Association. “Fans continue to engage with legal, state- and tribal-regulated sports betting in record numbers during one of the biggest moments on the sports calendar.” 

Prediction Market Advertising Surges 

Sensor Tower data compiled by the AGA shows that prediction market platforms have rapidly increased their presence in sports betting advertising. While digital ad impressions for online sportsbooks declined nearly 14 percent in 2025, impressions tied to prediction market advertising surged dramatically.  

With the expansion of prediction market advertising, nearly one in five (15%) digital sports betting ads seen by consumers last year did not comply with state-mandated responsible gaming messages. Kalshi alone became the third largest sports betting advertiser by digital impressions in 2025.  

 Through the first two months of 2026: 

  • Nearly half (43%) of digital sports betting ads seen by U.S. consumers did not comply with state gaming regulations requiring responsible gaming messaging since they came from prediction market operators. 
  • Kalshi is currently the most visible sports betting brand by digital ad impressions, with consumers exposed to its advertising approximately 5.2 billion times this year, compared with 2.9 billion impressions for FanDuel, the next most frequent sportsbook advertiser.

State and Tribal Operated Sports Betting Advertising Declining  

A study commissioned by the AGA shows that despite increased betting activity, overall sportsbook advertising volume has continued its multi-year decline. 

  • Total sports betting advertising spend fell 5 percent year-over-year. 
  • Sports betting ad volume across all channels declined 1 percent year-over-year and is 27 percent lower than the 2021 peak. 
  • Sports Betting TV advertising volume declined 9% and has decreased 50% since 2021.

The data show sports betting advertising represents just a small portion of U.S. television advertising. 

  • In 2025, sports betting accounted for just 0.9 percent of TV advertising spend, compared with 1.5 percent for alcohol advertising. 
  • Sports betting advertising volume (0.3%) is half that of the alcohol industry (0.6%) and dwarfed by pharmaceuticals at 13.9%.
  • For every sports betting commercial aired on television in 2025, 39 pharmaceutical advertisements aired. 

“Confidence in your wager – and in the integrity of the games – starts with a fair and compliant betting market,” said Miller. “That’s why it’s so important that everyone offering sports bets in the U.S. comply with state and tribal regulations, ensuring that consumers are protected.”  

About the AGA’s Advertising Methodology 

A study, commissioned by the American Gaming Association, analyzed trends around sports betting advertising in the United States in 2025. The research leveraged Ad Intel, Nielsen’s advertising monitoring service for tracking detailed ad spend in markets and media outlets including TV, print, digital, out-of-home and cinema. 

Digital advertising specific figures come from Sensor Tower data compiled by the AGA. Pathmatics by Sensor Tower is a digital advertising intelligence platform that provides analytics and insights into digital advertising campaigns across channels including display, video, social, and mobile. 

WASHINGTON, D.C. — The U.S. commercial gaming industry reached a record high in 2025, generating $78.72 billion in gross gaming revenue (GGR), a 9.2 percent increase over the previous year, according to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker. In 2025, legal, state-regulated gaming generated $18.09 billion in gaming tax revenue, supporting state and local education, infrastructure, and other services across the country, up 15.1 percent over last year. 

“For another year, legal commercial gaming in the United States has delivered exceptional results for consumers, operators, and the communities we serve,” said Bill Miller, President and CEO of the American Gaming Association. “These record revenues and tax contributions demonstrate the broad appeal of regulated gaming markets and why strong state oversight remains essential as our industry evolves.” 

Growth Across the Industry in 2025: 

  • Traditional Gaming generated $50.94 billion in revenue, up 2.3 percent, while contributing $11.33 billion in taxes, a 7.2 percent increase. 
  • Sports Betting revenue rose to $16.96 billion, a 22.8 percent increase, on a total handle of $166.94 billion (+11.0 percent). State-regulated sportsbooks generated $3.71 billion in taxes, up 32.4 percent year-over-year. 
  • iGaming reached $10.74 billion in revenue (+27.6 percent) and delivered $2.59 billion in taxes, a 36.9 percent increase. 

All 38 commercial gaming markets saw annual revenue increases in 2025. These figures reinforce strong consumer enthusiasm for legal, regulated gaming and highlight the expanding economic impact of state-regulated markets. 

Protecting State- and Tribal-Regulated Gaming 

Industry leaders and lawmakers continue to take a stand against prediction markets offering sports contracts outside state and tribal regulatory frameworks. These platforms operate without state oversight, are not subject to the same consumer protection and responsible gaming standards, and do not contribute tax revenue.    

Even with a record state-regulated gaming tax impact in 2025, the AGA estimates that prediction markets offering sports event contracts have diverted more than $500 million in potential sports betting tax revenue to date. 

“With 2025 marking another record year, the industry’s performance reinforces a clear principle,” added Miller. “Sports betting belongs under state and tribal regulation. That’s how consumers are protected and how communities share in the benefits.” 

Washington, D.C. – The American Gaming Association (AGA) estimates that Americans will wager a record $1.76 billion legally on Super Bowl LX. This figure reflects the continued growth and strength of the legal, state- and tribal-regulated sports betting market. 

“No single event brings fans together like the Super Bowl, and this record figure shows just how much Americans enjoy sports betting as part of the experience,” said Bill Miller, AGA President and CEO.“By choosing legal, regulated sportsbooks, fans are having fun while supporting a safe and responsible market.” 

A new AGA study shows that prediction markets are confusing consumers by promoting sports betting as an investment rather than entertainment, underscoring concerns about how these products are marketed and their lack of responsible gaming tools. 

Confusion Around Regulatory Oversight 

78% of sports event contract bettors believe state regulators could assist in resolving disputes on their platform, even though prediction markets operate entirely outside state sports betting regulatory frameworks. These findings underscore widespread confusion among sports event contract users on the regulatory oversight governing prediction markets. 

Perceptions of Gambling and Investment 

Sports event contract bettors are three times more likely than sportsbook bettors to frame their trading as an investment: 28% of sports event contract bettors describe their activity as investing, compared to 9% of sportsbook users. 

Additionally: 

  • 31% of sports event contract bettors report encountering trading or investing comparisons in platform messaging, versus 7% among sportsbook users.  
  • 25% of sports event contract bettors report funding activity from their investment budget, compared to only 9% of sportsbook users. 
  • Though more than a quarter of sports event contract bettors believe they are investing, most sports event contract users (58%) still view the activity as gambling, suggesting at least some users distinguish between platform messaging and underlying risk. 

Access to Responsible Gaming Tools  

Only 28% of sports event contract bettors say responsible gaming tools are easy to find on their platform, compared to 58% of sportsbook users, reflecting substantially lower visibility and accessibility of safeguards on prediction market platforms. 

“This research reinforces why state- and tribal-regulated sportsbooks are critical, offering strong oversight and consumer protections that prediction markets simply do not match,” added Miller.

Below is a joint letter from the American Gaming Association and Indian Gaming Association on addressing unregulated sports event contracts in upcoming cryptocurrency market structure legislation.

 

Dear Members of the United States Senate and House of Representatives,

On behalf of the American Gaming Association (AGA) and the Indian Gaming Association (IGA), we write to urge timely congressional action to address the explosion of unregulated sports event contracts being offered by prediction markets. Since these contracts, that are indistinguishable from legal sports betting, were launched last January, they have grown exponentially in trading volume and have expanded beyond the outcome of single games to include complex parlays and even potential wagers on the collegiate transfer portal. This growth has occurred by exploiting regulatory inaction by the Commodity Futures Trading Commission (CFTC), which undermines state law and tribal sovereignty and flies in the face of existing federal laws and regulation intended to protect consumers and the integrity of our nation’s financial markets. We firmly believe that congressional consideration of cryptocurrency market structure legislation provides an important, bipartisan opportunity to prevent sports betting and casino gambling under the guise of “event contracts.”

Together, our associations represent the legal regulated gaming industry in the United States that generates $329 billion in annual economic impact, produces $53 billion in tax revenue, and supports 1.8 million jobs. As one of the most highly regulated industries in the United States, licensed gaming operators work with more than 8,400 state and tribal regulators across the country to ensure our industry has transparency, integrity, strict consumer safeguards and responsible gaming practices. It’s a proven framework that ensures local control and protects players and the public while delivering billions of dollars in community benefits.

For decades, we have followed a uniquely American approach to gaming – an approach that has been the foundation of our success. This system gives the people a voice on whether and how to allow gaming, which creates a social contract between states, tribes and our industry: when we earn the privilege to enter your community, we deliver benefits in return.

In 2018, the Supreme Court overturned the Professional and Amateur Sports Protection Act and ruled that states have the right to determine whether to legalize sports betting. Since then, 39 states and the District of Columbia have done so, which in many jurisdictions has included close coordination with tribal authorities. Where sports betting has been legalized, states and tribes have set strict guardrails to ensure strong protections such as:

• Minimum betting ages (21+ in most jurisdictions)
• Licensing and suitability requirements for operators
• Anti-money laundering (AML) and Know Your Customer (KYC) protocols
• Mandatory responsible gaming resources, including self-exclusion programs
• Independent integrity monitoring and compliance audits

In contrast, several CFTC registered prediction market platforms have made self-certified event contracts available to anyone 18 and over, in all 50 states, circumventing state and tribal gaming laws and denying states and tribes hundreds of millions of dollars of critically needed revenue for schools, roads and first responders. The CFTC has not reviewed or approved any of these contracts as more entities enter the market, and their offerings get more audacious.

The CFTC’s own regulations – adopted pursuant to the Commodity Exchange Act (CEA) – prohibit event contracts regarding terrorism, assassination, war, gaming, or an activity that is unlawful under any State or Federal law. According to 39 state Attorneys General, these contracts are contrary to their state laws. They violate the Indian Gaming Regulatory Act (IGRA) that gives tribes exclusivity to offer gaming products on their land. Sports event contracts also violate the federal Wire Act that makes it illegal to offer sports wagers across state lines.

And while the gaming industry has focused our efforts on stopping unregulated sports wagering, we have seen a troubling proliferation of other concerning betting categories that seek to capitalize on tragedy, invite manipulation, and undermine public trust. Most recently, questions and concerns have been raised regarding contracts tied to the capture of Venezuelan President Nicolas Maduro and ongoing armed conflicts abroad – categories that would never be permitted under state or tribal law.

These contracts are being offered in flagrant disregard of state laws, tribal sovereignty, the Commodity Exchange Act, and CFTC regulations. They mislead consumers into believing that a sports bet is an investment, fail to protect the young and the vulnerable, open the door to money laundering, match fixing and insider trading. They rob state budgets and tribal finances while simultaneously forcing states and tribes to expend massive legal resources to defend their sovereignty.

During his confirmation hearing, Chairman Selig made it clear that the CFTC would not rein in sports betting contracts under his leadership, instead deferring to the outcome of litigation that could take years to be fully resolved. However, Mr. Selig also said that the CFTC would follow Congress if they were to step in and speak on these contracts. Therefore, it is critical that Congress act swiftly to include legislative language in the cryptocurrency market structure legislation that reenforces existing law and prohibits gaming through CFTC-registered platforms. We stand ready to work with you on this issue and appreciate your consideration.

Sincerely,

Bill Miller
President & CEO
American Gaming Association

David Z. Bean
Chairman
Indian Gaming Association

WASHINGTON D.C. – The American Gaming Association (AGA) today announced its new Applied Research Experience Internship, offering graduate students the opportunity to conduct funded research focused on the U.S. gaming industry.

Master’s-level students and above are invited to propose original research projects within the gaming space using primary or secondary data. Selected students will design and lead a funded research project, fulfilling degree seeking academic requirements, of up to $5,000 that achieves academic rigor with practical industry application.

Ideal candidates will demonstrate strong analytical and communication skills, familiarity with qualitative and quantitative research methods, and an interest in the intersection of gambling research, consumer behavior, and industry operations.

“This program reinforces the AGA’s commitment to strengthening the research foundation that supports a responsible and innovative industry,” said Dr. Carly Johnson, DrPH, MPH, Director of Research, American Gaming Association. “We’re proud to support the next generation of researchers whose insights will advance our understanding of the issues shaping gaming’s future.”

Participants will conduct their work under the supervision of the AGA research team, with opportunities for regular mentorship and structured guidance. The students will work with the AGA to create a cadence and scope that satisfies individual academic requirements.

Students may submit proposals now through January 30, 2025. Interviews will be conducted on a rolling basis through early February 2026. For more information, visit Americangaming.org/applied-practical-experience-internship/ or contact Dr. Carly Johnson, DrPH, MPH at .

WASHINGTON, D.C. – The American Gaming Association (AGA) Board of Directors has elected Louis “Lou” M. Jacobs, Chief Executive Officer of Delaware North, as the association’s next chairman. He will succeed Former Everi Chairman and Chief Executive Officer Michael Rumbolz, who has served as AGA chairman since January 2024. Jacobs will begin his two-year term in January 2026.

“It’s an honor to lead the AGA at such a dynamic time,” said Jacobs. “I look forward to building on AGA’s success and working with CEO Bill Miller and the Board to ensure legal gaming remains a strong economic engine for communities across the country.”

As CEO of Delaware North, a family-owned global leader in hospitality and entertainment, Jacobs oversees the company’s operating subsidiaries, focusing on strategic growth and planning, corporate governance and financial management. The company’s gaming division has a significant portfolio of regional casinos and other gaming destinations, as well as online sports betting and iGaming in several states.

“Lou’s tremendous experience across the gaming and hospitality ecosystem makes him an exceptional choice to be AGA’s next chairman,” said AGA President and CEO Bill Miller. “His perspective as a long-time industry leader and active board member of the AGA will be instrumental as we continue to champion policies that strengthen and sustain our industry.”

During Rumbolz’s tenure as chairman, the AGA advanced key policy wins at the federal and state levels, strengthened responsible gaming programs, and led the industry’s efforts to combat illegal gambling.

“Mike’s leadership has been invaluable to both me and the AGA,” Miller continued. “His insight and steady hand have helped guide legal gaming through a period of continued growth and transformation.”

Beyond his leadership duties at Delaware North, Jacobs is committed to community service. He serves on the board and is currently chairing the capital campaign for FeedMore WNY, a non-profit dedicated to alleviating hunger in Western New York. Jacobs earned both his Bachelor of Arts and MBA from Harvard University. He and his wife Joan reside in East Aurora, N.Y. They have two children, Louis Jr. and Charlotte.

WASHINGTON, D.C. – Executive sentiment across U.S. gaming industry strengthened in Q3 2025 as key performance indicators improved since the first quarter, according to the American Gaming Association’s (AGA) latest Gaming Industry Outlook. Industry leaders cite rising revenues, stronger balance sheets, increasing consumer activity, and decreasing promotional spending in their optimistic view of the industry’s health.  

The Gaming Conditions Index indicates that real economic activity – measured by key indicators including gaming revenue, employment, wages, executive sentiment, and casino hotel event activity – increased 3.1% year-over-year in Q3 2025. This marks the first quarterly expansion since late 2024 and a reversal from the modest contractions seen earlier this year.  

Key findings include: 

  • Overall gaming executive sentiment rose to a net positive 7.1% in Q3 2025, the highest since Q3 2022, with outlooks improving across nearly all business indicators. 
  • The near-term outlook shifted sharply to 11% net positive, up from -18% earlier this year 
  • 26% of respondents now expect stronger business conditions over the next 6–12 months – the most optimistic long-term view in three years. 

“Following a strong summer that underscored the resilience of gaming consumers and the entertainment value of gaming products, the industry’s outlook is the most positive in years,” said AGA Vice President of Research David Forman. “While executives are increasingly concerned about regulatory and tax challenges, they plan to continue reinvesting in capital spending to provide players with compelling gaming options and amenities.” 

While overall economic uncertainty continues to be the primary factor limiting industry operations, executives expressed increasing concerns about state-level regulatory and tax pressures: 

 Half of respondents (50%) now cite state regulatory concerns as a factor limiting operations – the highest level since the measure was first tracked in early 2023. 

  • Specifically, 46% cited tax or regulatory policy changes as pressuring margins, up from 36% earlier this year. 

 As the industry navigates these challenges, executives remain confident in the long-term health of gaming in the U.S. and expect capital investment to remain steady over the coming 12 months.  

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About the Outlook
The AGA Gaming Industry Outlook is prepared by Oxford Economics. It provides a timely measure of recent industry performance and future expectations. The Q3 2025 survey was conducted between August 26 and September 8, 2025, with responses from 28 senior executives representing international and domestic gaming companies, tribal operators, equipment suppliers, and iGaming and sports betting firms. 

WASHINGTON, D.C. – More Americans than ever engaged with legal gaming in 2025, driving recognition of the industry’s commitment to responsibility and economic impact, according to new consumer survey results from the American Gaming Association (AGA). The annual survey highlights record casino visitation, sustained bipartisan support for sports betting, growing consumer preference for legal options, and increased recognition of the gaming industry’s responsible gaming efforts.  

“These results underscore a sustainable foundation for the American gaming industry, reflecting strong consumer confidence in a state-regulated market as a safe and trusted form of entertainment,” said AGA President and CEO Bill Miller.

Record Casino Visitation and Support
Past year casino visitation surpassed 50% for the first time, with 134 million visitors to casinos in the past year. Nearly three-fourths of Americans believe that having casinos in their state is advantageous as they generate jobs, promote tourism, increase tax revenue, and help other local businesses. 

Sports Betting Support Remains Strong
Nearly three-quarters (74%) of Americans support legal, regulated sports betting in their state, with broad bipartisan approval. More than three-quarters (78%) of Americans view sports betting as a form of entertainment.  

Combatting the Illegal Market
Online gamblers overwhelmingly prefer legal options, with 93% of sports bettors and 90% of iGaming consumers saying legality is an important factor when deciding where to play. However, more than 40% of sports bettors and iGamers have difficulty identifying legal platforms. In states with legal sports betting, 70% of residents believe the industry is responsible in its marketing and advertising efforts. That credibility in advertisements is critical to steering players toward legal options.  

Responsible Gaming Progress
Recognition of the industry’s commitment to responsible gaming increased, with more consumers reporting awareness. More than three-quarters (77%) of brick-and-mortar casino gamblers say the industry’s responsible gaming programs are effective, up from 67% in 2018. Nearly nine in ten (88%) of sports bettors also rate the industry’s responsible gaming programs and initiatives as effective.  

“We will continue to build on this momentum by expanding the legal market, strengthening responsibility, and ensuring gaming delivers for players and communities alike,” added Miller.