2025 Sports Betting Advertising Trends - American Gaming Association

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The American Gaming Association monitors trends in gaming and sports betting advertising spend. Understanding the volume of gaming advertising the public sees each year, especially multi-year trends and how gaming ad volume compares to other industries, provides important context in the discussion around sports betting advertising.

Overall gambling advertising levels declined with gambling-related TV advertising units down 4% from 2024.

Sports betting advertising volume declines for fourth consecutive year, down 1% year-over-year and down 27% from the 2021 peak.

For every sports betting advertisement on television, consumers saw more than four telecom/wireless ads and 39 for pharmaceuticals.

Advertising Levels Continue to Moderate

After the early expansion of sports betting markets following legalization, TV advertising activity has fallen significantly.

Key trends include:

Sports betting TV advertising units declined 9% year-over-year, and there are nearly 50% fewer than in 2021.
When compared with other industries, sports betting advertising remains significantly smaller in scale than categories such as telecommunications, pharmaceuticals, and alcohol.

A red infographic shows charts about sports betting TV advertising. The left chart displays declining ad units from 2018 to 2025. The right chart compares 2022 ad volume with telecoms, wireless, and pharmaceuticals.

What That Means

While advertising activity increased following the launch of legal sports betting in new states, recent years have seen a steady decline in advertising volume. At the same time, sports betting advertising represents only a small share of total TV advertising compared with other heavily marketed industries.

The research provides important context for discussions about gaming advertising and underscores the role of regulated operators that follow responsible marketing standards.

Methodology

A study, commissioned by the American Gaming Association, analyzed trends around sports betting advertising in the United States in 2025.