The American Gaming Association (AGA) represents the U.S. casino industry, including commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers and other affiliated entities. Operating in 46 states, our industry maintains high standards for responsible business conduct and consumer protection.

This Code establishes comprehensive requirements that govern both operational conduct and advertising and marketing practices across all forms of gaming. These requirements are intended to help consumers play responsibly while supporting the industry’s ability to compete effectively against the illegal market and serve communities.

AGA members that are engaged in U.S. gaming operations must adhere to the following Code requirements, which reflect our industry’s commitment to responsible conduct in all aspects of our business.

The Code’s requirements:

• Offer consumer protection, including age verification
• Promote responsible gaming practices
• Guide advertising and marketing activities
• Support effective industry self-regulation
• Maintain high operational standards
• Foster public confidence in gaming

The commitments in this Code apply to individuals or entities operating in partnership with or as agents of AGA members in gaming-related advertising and marketing. All of the Code’s advertising and marketing requirements in sections II, III and IV are subject to oversight by the Code Compliance Review Board described in section V(b) of this Code.

The commitments in this Code do not pertain to non-gaming related advertising and marketing that is primarily by hotels, restaurants, and entertainment that may be associated with or operated or promoted by casinos.