American Attitudes on Casino Gaming 2019

A record 49 percent of American adults have a favorable view of the casino gaming industry, up four percentage points from 2018, according to a national survey commissioned by the American Gaming Association.

As in prior years, Americans see the gaming industry as helping local economies and creating jobs, but more than ever they also see the industry as helping the communities where it operates.

The increase in favorability coincides with a surge in casino visitation and a widespread perception that the industry provides innovative, high-quality types of entertainment. The share of American adults that visited a casino in the last year jumped to 44 percent in 2019, up nine percentage points in 2018. This trend looks to continue as almost 124 million American adult —49 percent of the U.S. adult population— say they will visit a casino to gamble over the next 12 months, up 20 million from 2018.

Further, two-in-three Americans (67%) think the gaming industry provides high-quality entertainment and 63 percent say casino entertainment options are innovative.

Today’s findings are consistent with previous AGA research showing nearly nine out of 10 Americans view gaming as a mainstream form of entertainment.

Methodology
The Mellman Group conducted this survey of Americans’ attitudes on behalf of the American Gaming Association between Sept. 13-19, 2019 among a national sample of 1,000 registered voters. The interviews were conducted both online and via phone. Results from the full survey have a margin of error of +/- 3.1 percent.