News

UFC and American Gaming Association Partner on Responsible Gaming Campaign

UFC to Promote AGA’s Have A Game Plan.® Bet Responsibly.™ Public Service Campaign
Press Release
April 6, 2021

WASHINGTON – UFC, the world’s premier mixed martial arts organization, has joined the American Gaming Association (AGA) to promote responsible sports betting as the newest partner in its Have A Game Plan.® Bet Responsibly.™ public service campaign.

To highlight its support for the campaign, UFC will use its own in-venue, digital and broadcast assets to promote co-branded marketing materials with UFC themes to encourage responsible sports betting.

“We have the most passionate, die-hard fans of any sport and they love to bet on UFC, but it’s important they do it responsibly,” said UFC President Dana White. “We’re proud to work with the AGA and get behind this campaign to encourage our fans to make smart decisions and promote responsible gaming.”

UFC joins NASCAR, the National Hockey League (NHL) and the PGA TOUR as a league partner in the campaign, which focuses on the core principles of responsible sports betting: setting a budget and sticking to it, keeping betting social, knowing the odds and playing with trusted, regulated operators.

“As sports betting expands nationwide, professional sports leagues recognize the need to educate fans and ensure they’re wagering safely,” said AGA President and CEO Bill Miller. “We’re thankful to see this campaign grow as progressive leagues like UFC lend their considerable voice to this important effort. UFC’s commitment is important to engage, educate and encourage their fans – some of whom may be placing bets for the first time – to wager responsibly.”

The AGA launched the Have A Game Plan campaign in 2019 to educate sports fans on the importance of responsible sports betting. In addition to leagues, UFC also joins Monumental Sports and Entertainment, the Vegas Golden Knights and FanDuel as official campaign partners.

Background

  • 25 states and Washington, DC have now legalized sports betting, with 21 jurisdictions already operational.
  • 100 million American adults now live in a jurisdiction where wagering on sports is legal.
  • 14 states currently have active or pre-filed legislation to legalize sports betting.

About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 142 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to approximately 900M TV households across more than 175 territories. UFC’s athlete roster features the world’s best MMA athletes representing more than 70 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor, along with strategic investors Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

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press release contact
Allison Nielsen