Secure, Convenient Sports Betting Options Crucial to Eliminating Illegal Market
New Report Highlights Overwhelming Consumer Support for Legalized Sports Betting, Low Awareness of Existing Legal Options
Today, as part of its first-ever Sports Betting Executive Summit, the American Gaming Association (AGA) unveiled new research on current and future sports betting behavior. The findings reveal a strong consumer movement toward legal sports betting, a need for more awareness of legal markets, and consumers’ desire for secure, convenient options for wagering.
Highlights from the new report, Consumer Movement Toward Sports Betting: Current and Future Sports Betting Behavior Post-PASPA, include:
- Nearly 8-in-10 Americans say they support legalizing sports betting in their state;
- Where casino sports betting is legal, only 56% are aware that it is;
- More than 7-in-10 say it’s important to place sports bets through legal, regulated providers and it is only acceptable to use those providers;
- Only 41% of Americans know that placing a bet with a bookie is illegal; and
- Security and ease of placing bets are the top two priorities for future sports betting participation.
“This is one of the most comprehensive studies ever conducted on the attitudes and behaviors of sports bettors in America,” said Bill Miller, president and CEO of the American Gaming Association. “AGA’s research unveils new insights into this critical and growing segment of the gaming market, confirming what we’ve known for a long time: consumers want the ability to wager in safe, regulated markets. With two-thirds of states having taken steps to legalize sports betting, we’re clearly making progress to meet that demand.”
About the Research:
This survey was conducted on behalf of the American Gaming Association by Heart + Mind Strategies between November and December 2018 and comprised a total sample of 6,777 interviews among various subgroups.
About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.