Responsible Gaming: Awareness and Perceived Effectiveness

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New AGA research finds that responsible gaming tools are widely known and trusted among gaming consumers, with the majority of gamblers setting budgets and sticking to them. The research also highlights the importance and resonance of Play Smart from the Start messaging.

Key Findings

84%

of past year gamblers are aware of at least one responsible gaming tool.

More than 75%

of gamblers who are aware of RG tools—including employee training, wager or deposit limits, and reality checks—see these tools as effective.

85%

of past year gamblers have a favorable impression of the messaging around Play Smart from the Start.

87%

of past year gamblers say it is important for the gaming industry to promote and encourage responsible gaming among its customers.

Physical Casinos
80%

of casino gamblers "always" or "usually" set a budget before gambling at a casino and 90% of them "always" or "usually" stick to it.

Sports Betting
60%

of sports bettors "always" or "usually" set a budget before gambling at a casino and 85% of them "always" or "usually" stick to it.

Online Casinos
56%

of online casino players "always" or "usually" set a budget before gambling at a casino and 78% of them "always" or "usually" stick to it.

Survey Methodology

YouGov, on behalf of the AGA, conducted an online survey of 2,010 U.S. respondents between July 29 – August 6, 2025.

All adults are age 21+, registered voters.
Data was weighted to be representative of the general population.
Sample sourced from YouGov Panel.
Margin of error is +/- 2% and greater among subgroups.