Americans’ favorability toward gaming is growing as the industry expands to new geographies and verticals, according to AGA research.
On a community level, nearly 7 in 10 Americans believe the gaming industry behaves responsibly and a majority (57%) believe the industry gives back in the communities where it operates. And on an economic level, two-thirds of adults view the industry as a positive economic contributor that provides high-quality jobs.
Because of Americans’ positive perceptions of gaming, consumers are also in favor of gaming’s expansion, with 73 percent of adults supporting legalized sports betting in their state.
The gaming industry’s responsible gaming efforts are also continuing to resonate, with the number of Americans who say the industry is committed to responsible gaming increasing by nearly 40 percent since 2018. Moreover, nearly 80 percent of past-year gamblers are aware of industry-provided responsible gaming resources, and of this group, three-quarters point to specific measures like deposit limits, casino employee training, and time limits as most effective.