Washington, D.C. – A record 50.4 million American adults (20%) are expected to bet on Super Bowl LVII, a 61 percent increase from the record set in 2022, according to a new American Gaming Association (AGA) survey. Bettors plan to wager an estimated $16 billion on this year’s championship game, more than double last year’s estimates.

With the expansion of legal sports betting, traditional Super Bowl wagers are expected to pass casual wagers for the first time ever:

• 30 million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie, up 66 percent from 2022.
• 28 million plan to bet casually with friends or as part of a pool or squares contest, up 50 percent from 2022.

Sports betting legalization is also driving fan interest in the NFL, as more than a third (34%) of NFL fans say that the expansion of legal sports betting has made watching an NFL game more exciting.

“Every year, the Super Bowl serves to highlight the benefits of legal sports betting: bettors are transitioning to the protections of the regulated market, leagues and sports media are seeing increased engagement, and legal operators are driving needed tax revenue to states across the country,” said AGA President and CEO Bill Miller.

Industry investments in responsible gaming continue to resonate. The majority of traditional Super Bowl bettors (71%) report seeing a responsible gaming message in the last year. Importantly, younger Americans (under 35 years old) are more likely to recall seeing a responsible gaming message and younger bettors are more likely to say it is important to only wager legally.

“As interest in legal sports betting continues to expand, the gaming industry remains committed to responsibly delivering world class entertainment, educating consumers about how to bet responsibly, and combating illegal gambling as we work to build a safe, competitive and sustainable legal market for all,” Miller continued.

Bettors are evenly split on the outcome of the game with 44 percent each planning to bet on the Philadelphia Eagles and Kansas City Chiefs.

Background

• 33 states and Washington, D.C currently feature live, legal sports betting markets, with three additional legal markets awaiting launch.
• More than half of American adults (57%, 146M) live in a live, legal sports betting market.
• AGA’s Have A Game Plan.^®Bet Responsibly™ campaign is bringing sports betting stakeholders together to promote responsible gaming. NFL team partners include the Washington Commanders and New York Jets.

Methodology
Morning Consult conducted the online survey on behalf of the AGA between Jan. 31 – Feb. 1, 2023, among a national sample of 2,199 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.

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About the AGA
As the national trade group representing the U.S. casino industry, the American Gaming Association (AGA) fosters a policy and business environment where legal, regulated gaming thrives. The AGA’s diverse membership of commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers, and more lead the $261 billion industry and support 1.8 million jobs across the country.

WASHINGTON, D.C. – Americans are increasingly embracing casino gaming and sports betting as acceptable forms of entertainment and responsible industries, according to new consumer survey results from the American Gaming Association (AGA). The new data comes ahead of Responsible Gaming Education Month this September and on the eve of the seventh NFL season with widespread legal wagering.

Among new high-water marks in consumer sentiment, 75% of Americans believe the gaming industry behaves responsibly in the communities where it operates, 9 in 10 Americans view sports betting as an acceptable form of entertainment, and 75% of Americans support legal sports betting in their home state.

“These latest survey results highlight a consistent trend over the years: as gaming expands to new audiences, Americans increasingly see the benefits of a legal, regulated gaming marketplace that contributes to communities, prioritizes responsibility and provides unmatched entertainment,” said Joe Maloney, AGA Senior Vice President, Strategic Communications.

The study reveals particular increases in favorable views toward the industry’s commitments to responsible gaming, with 65% of Americans now saying the gaming industry is committed to encouraging responsible gaming and combating problem gambling—a notable rise from 55% last year. This confidence is even stronger among those who engage with the industry directly, with 81% of physical casino players and 88% of sports bettors agreeing with this sentiment, up from 70% and 78%, respectively last year.

This sentiment is driven by increased perceptions across several areas:

Responsible Marketing and Advertising
Americans are taking notice of the legal industry’s efforts around responsible marketing and advertising marketing, with 65% of respondents saying they believe the industry is truthful in its marketing and advertising, up from 58% last year. Additionally, 73% view the industry as responsible in its marketing efforts, up from 68% in 2022.

Effectiveness of Responsible Gaming Programs
Data shows 66% of Americans believe the gaming industry’s responsible gaming programs are effective, up from 59% last year. Among those who participate in gaming, 79% of physical casino players and 85% of sports bettors agree that these programs are effective.

Increased Awareness of Responsible Gaming Messages
The study shows a significant rise in the number of Americans exposed to responsible gaming information. Specifically, 46% of land-based casino players and 57% of sports bettors noted an increase in responsible gaming messaging. Notably, 66% of all Americans say they have encountered responsible gaming messaging in the past year, up from 56% in 2022.

Familiarity with Responsible Gaming Resources
Awareness of responsible gaming resources has grown, with 76% of Americans familiar with at least one responsible gaming resource, an increase from 65% in 2022. Awareness is particularly high among industry participants, with 92% of land-based players and 96% of sports bettors familiar with at least one responsible gaming resource.

“The gaming industry’s responsibility efforts are stronger than ever, and consumers are noticing,” continued Maloney. “As we embark on another Responsible Gaming Education Month, we’re more energized than ever to continue our work to give consumers the legal, safe and fun gaming experiences that they want and deserve.”

For more information on the AGA’s responsible gaming programs and to view the full report, visit www.americangaming.org.

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Methodology
Kantar, on behalf of the AGA, conducted an online survey July 31 – August 9, 2024 among a nationally representative sample of 2,000 registered voters aged 21 and over related to responsible gaming and industry perceptions. The margin of error is +/- 2 percent and greater among subgroups.

WASHINGTON – Thirty-eight million American adults—15 percent of the U.S. adult population—are planning to bet on National Football League (NFL) games this season, according to a new survey by the American Gaming Association (AGA).

The rapid expansion of legal sports betting has provided increased opportunity for millions of Americans to bet safely with a licensed, regulated sportsbook. This year, 7 million Americans say they will bet legally at a casino sportsbook, 1.2 million more than last year, and tens of millions of others will place bets with friends, participate in pools or squares contests or place their bets online.

“During this centennial NFL season, more Americans than ever before can wager on football in safe, well-regulated environments,”said Bill Miller, AGA’s president and chief executive officer. “It is clear that as jurisdictions enact policies to provide a legal alternative to the dangerous illegal market, consumers follow suit and seek the protections they deserve.”

The survey, conducted by Morning Consult, also found that nearly one-in-four (24%) American adults say they would place a bet on the NFL if it was legal in their state. As legal sports betting continues to expand, fan engagement with NFL games will see an impact:

• 39 percent of avid NFL fans plan to place a bet on the NFL this season.
• 75 percent of NFL bettors say they are more likely to watch a game they bet on.
• 28 percent are more likely to attend a game they have bet on.
• 51 percent are more likely to watch pregame shows and commentary.
• 63 percent are more likely to gather with friends or family to watch a game.

“Sports betting clearly impacts fans’ enthusiasm for engaging with the NFL. As the legal market grows, it is imperative for gaming and adjacent industries to focus on implementing and promoting legal sports betting responsibly to protect consumers and ensure the viability of legal markets to the continued detriment of illegal operators,” Miller added.

Among NFL fans, the New England Patriots are the favorite to win the Super Bowl (23 percent), followed by the Kansas City Chiefs (8 percent), Dallas Cowboys (7 percent) and New Orleans Saints (6 percent).

Background

• Since the U.S. Supreme Court repealed the Professional and Amateur Sports Protection Act—the failed federal ban on sports betting—in May 2018, more than $10 billion has been legally wagered on sports.
• Thirteen states now offer legal, regulated sports betting, with five more states and the District of Columbia poised to open legal markets in the coming months.
• Last September, an AGA study showed that the NFL stands to gain $2.3 billion annually from legalized sports betting, largely due to increased fan engagement.
• AGA’s Sports Betting Consumer Study found sports bettors are more interested in the NFL than any other professional sports league (93 percent interested).

Methodology
Morning Consult conducted this poll online between Aug. 7-12, 2019 among a national sample of 11,001 American adults. The data were weighted to approximate a target sample of adults based on age, educational attainment, gender, race and region. Results from the full survey have a margin of error of +/- 1 percent.

About AGA
The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

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The American Gaming Association’s annual national survey of Americans’ NFL betting plans shows that a record 45.2 million Americans will wager on the 2021 NFL Season, up 36 percent from the 2020 NFL season.

While NFL betting is projected to be up across all wagering methods, betting with online sportsbooks is expected to see the largest increase over 2020 while illegal bookies are expected to see the slowest growth:

Expanded sports betting legalization and high fan enthusiasm for the season are driving the record number of Americans planning to bet on the NFL in 2021.

Since the kick off of the 2020 NFL season, the number of legal U.S. sports betting jurisdictions has grown from 19 to 24, allowing more than 111 million Americans to place a legal wager in their home state.

Meanwhile, 25 percent of Americans say they are more excited about the upcoming season compared to previous seasons, up from 18 percent last year.

The survey also demonstrates sports betting’s value to the league, with 37 percent of NFL fans planning to wager on this year’s NFL season, including nearly half (47%) of self-described avid NFL fans. Further, 44 percent of all Americans and 63 percent of NFL fans believe that in-venue sportsbooks will add entertainment value to attending sporting events in-person.

Along with the expansion of the legal market, increased fan enthusiasm will also drive NFL betting this year, as 25 percent of Americans say they are more excited about the upcoming season than previous seasons, up from 18 percent last year.

Fans from the Northeast (21%) are most interested in betting on the NFL this year, followed by the West (18%), Midwest (17%), and South (15%).

Among expected bettors, the Chiefs are the most popular pick to win the Super Bowl (15%), followed by the Buccaneers (11%), and Cowboys (7%).

Methodology
Morning Consult, on behalf of the American Gaming Association, conducted an online survey August 25-30, 2021 among a national sample of 2,200 American adults. The data were weighted to approximate a target sample of adults based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of +/-2 percent.

The NFL’s annual revenue may increase by $2.3 billion a year due to widely available, legal, regulated sports betting, according to new AGA research.

The study analyzes the revenue streams that legal sports betting could generate for the NFL: revenue as a result of spending from betting operators on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the league’s media and purchasing of products.

WASHINGTON – 23.2 million Americans plan to bet a total of $4.3 billion on this year’s Super Bowl LV matchup between the Kansas City Chiefs and Tampa Bay Buccaneers, according to new American Gaming Association (AGA) research. Among Super Bowl bettors, a record 7.6 million will bet with online sportsbooks this year, up 63 percent year-over-year.

“This year’s Super Bowl is expected to generate the largest single-event legal handle in American sports betting history,” said AGA President and CEO Bill Miller. “With a robust legal market, Americans are abandoning illegal bookies and taking their action into the regulated marketplace in record numbers.”

Since last year’s game, 36 million more American adults have gained the opportunity to safely bet in legal markets in their home state with seven new jurisdictions now live: Colorado, Illinois, Michigan, Montana, Tennessee, Virginia, and Washington, DC.

An expected overall drop in overall Super Bowl betting is almost entirely caused by pandemic-led restrictions, with the largest declines anticipated for retail sportsbooks and casual bets, like pools or squares, that are made in social settings.

Key findings from the survey, conducted by Morning Consult, reflect dramatically shifting betting patterns amid the COVID-19 pandemic:

• 1.4 million Americans plan to bet in-person at a sportsbook, down 61 percent from 2020.
• 1.8 million bettors plan to place a bet with a bookie, down 21 percent.
• 4.5 million Americans plan to place a pool, squares, or similar bet, down 19 percent.
• 11.9 million Americans plan to bet casually with friends, down 18 percent.
• 56 percent of bettors plan to bet on the Chiefs while 44 percent plan to bet on the Buccaneers.

While previous AGA research has shown consumer confusion over the legal status of many online sportsbooks, consumers feel it is important to bet legally: 65 percent of expected Super Bowl bettors say it is important for themselves personally to use a legal, regulated sportsbook for their bets.

As awareness and availability of legal betting options grows, so do the benefits to consumers: 34 percent of Americans remember seeing responsible gaming messaging in the past year, up five points from 2020. Super Bowl bettors were even more likely to see responsibility content, with 53 percent seeing responsible gaming messaging in the past year.

“This data is an encouraging sign that our efforts to ground the expansion of sports betting in responsible gaming is taking hold,” stated Miller. “Responsible gaming is core to legal sports betting’s long-term success, and this is borne out by continued demand for consumer protections only available in the legal market.”

One part of the industry’s effort to broaden consumer awareness of legal, responsible betting is AGA’s Have A Game Plan.^® Bet Responsibly. campaign which—along with its partners, the National Hockey League (NHL), PGA TOUR, NASCAR, Monumental Sports & Entertainment, and Vegas Golden Knights—educates fans on the fundamentals of responsible sports betting.

Background

• 25 states and Washington, DC have legalized sports betting, with 21 legal markets operational.
• 13 states currently have active or pre-filed legislation to legalize sports betting.
• More than $21 billion was wagered on sports in 2020, up from $13 billion in 2019, generating more than $210 million in state and local taxes.
• Mobile wagering has accounted for 82% of legal sports wagers nationwide during the pandemic.
• Previous AGA research found that more than 33 million Americans planned to bet on this year’s NFL season.

Methodology
Morning Consult conducted the online survey on behalf of the AGA between Jan. 25-27, 2021, among a national sample of 2,198 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment, and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.

The American Gaming Association released the following statement after Gov. Whitmer signed a bill to legalize sports betting in Michigan:

“With Gov. Whitmer’s signature, twenty states plus DC have now legalized sports betting in the United States, capping off a tremendous year of growth,” said Bill Miller, president and CEO of the American Gaming Association. “These new markets offer more Americans a safe, legal way to wager on sports while positively impacting communities, like in Michigan, where revenue from sports betting will generate needed resources for public education, first responders, and, importantly, responsible gaming.”

Today, the American Gaming Association (AGA) released the following statement after the D.C. Council passed the “Sports Wagering Lottery Amendment Act of 2018” (Bill 22-944).

“We are encouraged by the D.C. Council’s vote today to authorize sports wagering in the District. This decision represents a step in the right direction when it comes to protecting consumers and the integrity of sports,” said Sara Slane, AGA’s senior vice president of public affairs. “We’re pleased the bill adheres to a number of AGA’s priorities for successful sports betting legislation, including promoting responsible gaming, instituting a reasonable tax rate and excluding any ‘integrity fees’ or ‘exclusive data fees,’ which have been rightfully rejected in every other jurisdiction that has enacted sports betting legislation.

“While the vote today is progress, we remain deeply concerned about giving the lottery a virtual monopoly in the mobile market. Predictably, this will result in less investment and innovation, to the detriment of consumers and the ability of a nascent legal marketplace to compete with the accessibility and convenience offered by many established illegal wagering operations. AGA urges District policymakers to reevaluate the merits of this key aspect of their framework and allow greater competition in the future. AGA remains available to serve as a resource to the District and any other jurisdiction looking to create legal sports betting markets, protecting consumers and generating economic benefits in the process.”

WASHINGTON – Today, the American Gaming Association (AGA) released the following statement after Major League Baseball (MLB) announced that MGM Resorts will become the MLB’s official gaming partner.

“Agreements between sports leagues and the gaming industry enable all sports stakeholders to work together to eliminate the illegal sports betting market,” said Sara Slane, senior vice president of public affairs for the American Gaming Association. “With MLB’s announcement today, three major sports leagues now have official sports betting partners – evidence of our continued commitment to protecting the integrity of both consumers and sporting competitions and that contracts remain preferential to statutes in all sports betting deals.”

About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

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