Today, as part of its first-ever Sports Betting Executive Summit, the American Gaming Association (AGA) unveiled new research on current and future sports betting behavior. The findings reveal a strong consumer movement toward legal sports betting, a need for more awareness of legal markets, and consumers’ desire for secure, convenient options for wagering.
Highlights from the new report, Consumer Movement Toward Sports Betting: Current and Future Sports Betting Behavior Post-PASPA, include:
- Nearly 8-in-10 Americans say they support legalizing sports betting in their state;
- Where casino sports betting is legal, only 56% are aware that it is;
- More than 7-in-10 say it’s important to place sports bets through legal, regulated providers and it is only acceptable to use those providers;
- Only 41% of Americans know that placing a bet with a bookie is illegal; and
- Security and ease of placing bets are the top two priorities for future sports betting participation.
“This is one of the most comprehensive studies ever conducted on the attitudes and behaviors of sports bettors in America,” said Bill Miller, president and CEO of the American Gaming Association. “AGA’s research unveils new insights into this critical and growing segment of the gaming market, confirming what we’ve known for a long time: consumers want the ability to wager in safe, regulated markets. With two-thirds of states having taken steps to legalize sports betting, we’re clearly making progress to meet that demand.”
About the Research:
This survey was conducted on behalf of the American Gaming Association by Heart + Mind Strategies between November and December 2018 and comprised a total sample of 6,777 interviews among various subgroups.
About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
Today, as part of its first-ever Sports Betting Executive Summit, the American Gaming Association (AGA) unveiled new research on current and future sports betting behavior. The findings reveal a strong consumer movement toward legal sports betting, a need for more awareness of legal markets, and consumers’ desire for secure, convenient options for wagering.
Highlights from the new report, Consumer Movement Toward Sports Betting: Current and Future Sports Betting Behavior Post-PASPA, include:
- Nearly 8-in-10 Americans say they support legalizing sports betting in their state;
- Where casino sports betting is legal, only 56% are aware that it is;
- More than 7-in-10 say it’s important to place sports bets through legal, regulated providers and it is only acceptable to use those providers;
- Only 41% of Americans know that placing a bet with a bookie is illegal; and
- Security and ease of placing bets are the top two priorities for future sports betting participation.
“This is one of the most comprehensive studies ever conducted on the attitudes and behaviors of sports bettors in America,” said Bill Miller, president and CEO of the American Gaming Association. “AGA’s research unveils new insights into this critical and growing segment of the gaming market, confirming what we’ve known for a long time: consumers want the ability to wager in safe, regulated markets. With two-thirds of states having taken steps to legalize sports betting, we’re clearly making progress to meet that demand.”
About the Research:
This survey was conducted on behalf of the American Gaming Association by Heart + Mind Strategies between November and December 2018 and comprised a total sample of 6,777 interviews among various subgroups.
About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
WASHINGTON – Fans in legal sports betting states will see in-arena responsibility messaging due to the American Gaming Association’s (AGA) new public service campaign designed to educate fans and consumers about responsible sports betting practices.
The Have a Game Plan™, Bet Responsibly campaign is currently live in Capital One Arena in Washington, DC and T-Mobile Arena in Las Vegas, NV, with plans to launch in other sports betting markets soon. Through the campaign, the AGA is leading the gaming industry in responsible sports betting promotion, both in key markets and nationally. The effort also focuses on bolstering responsible gaming engagement from sports leagues, teams, and other new entrants into the sports betting ecosystem.
“This is a watershed moment for sports betting in the United States,” said Bill Miller, president and CEO of the American Gaming Association. “Roughly 100 million Americans will be able to legally wager on sports in their state by the end of this year. It’s more important than ever that the gaming industry, and our new partners in the sports betting ecosystem, are proactive in equipping patrons with the tools they need to engage in these offerings in a responsible manner.”
The campaign focuses on four responsible sports betting principles:
- Set a budget and stick to it.
- Keep it social: play with friends, family, and colleagues.
- Be informed: learn the details of the games you’re playing.
- Play with trusted licensed, regulated operators.
“By encouraging consumers to have a game plan when they wager, the industry is making good on its commitment to instill responsibility as a key tenant of every new legal sports betting market,” added Miller.
“When it comes to legal sports betting, nothing can be more important than responsibility,” said Jim Van Stone, president, business operations and chief commercial officer of Monumental Sports & Entertainment. “Monumental Sports is proud to support the AGA’s Have a Game Plan™ campaign in Capital One Arena and establish a high bar for responsibility, even before legal sports betting launches in Washington, DC.”
“The Golden Knights are pleased to work with the American Gaming Association to extend our state’s longstanding commitment to responsibility by encouraging all of our fans to Have a Game Plan™,” said Vegas Golden Knights President Kerry Bubolz. “Gaming should always be enjoyed responsibly. We look forward to working with the AGA on educating our fans and reinforcing this messaging during our home games at The Fortress.”
Background
- On the first anniversary of the invalidation of the Professional and Amateur Sports Protection Act (PASPA) last May, the AGA and its members announced self-regulation of sports betting advertising.
- Fourteen states now offer legal, regulated sports betting, with six more states and the District of Columbia poised to open legal markets in the coming months.
- Americans have legally wagered more than $19 billion on sports nationwide since PASPA was overturned, generating $175 million in tax revenue to state and local governments.
- The AGA’s interactive sports betting map enables fans to stay up to date on where sports betting is legally available.
The campaign announcement coincides with Problem Gambling Awareness Month. The AGA and its members are committed to providing consumers with responsible gaming education and resources to help keep sports betting and other gaming activities a form of fun, adult entertainment.
The American Gaming Association monitors trends in gaming and sports betting advertising spending and volume.
Understanding the volume of gaming advertising the public sees and hears each year, especially multi-year trends and how gaming ad volume compares to other industries, provides important context to the discussion around sports betting advertising.
The widespread legalization of sports betting brought with it advertising for legal, regulated sportsbooks that compete for consumer attention with illegal offshore books. These illegal operators use deceptive online marketing tactics to bombard bettors with misleading claims about their legal status. Previous AGA research has shown that 70% of sports bettors primarily using offshore sites didn’t realize they were betting with unregulated sportsbooks.
Advertising by legal sportsbooks plays an important role in informing consumers about legitimate betting operators and in migrating those consumers to safe betting options.
As sports betting has expanded into new states, legal operators often launch advertising campaigns to raise awareness of legal sportsbooks and capture market share. Over time, those markets mature and the level of advertising declines. Last year, there were fewer television ads for sports betting than for other familiar products marketed to adults.
In fact, gaming and sports betting advertising volume has been declining in recent years.
SPORTS BETTING TV ADVERTISING VOLUME DOWN ONE-THIRD FROM 2021
- Total advertising spend related to sports betting (including DFS) declined $210 million compared to 2022, a 15% decline. Excluding DFS, sports betting ad spending was down 21% from 2022.
- Sports betting ad volume was down 4% year-over-year across all channels, having contracted 20% from the 2021 peak.
- Advertising volume across TV—the largest category for sports-betting advertisers—declined more—11%—and has decreased 33% since 2021.
- Sports Betting’s share of total TV advertising volume was 0.4% in 2023, slightly lower than Alcohol (0.5%), Telecom/Wireless (1.5%), Fast Food (3.8%) and dwarfed by Pharmaceuticals (14.1%).
- For every sports betting advertisement on TV in 2023, there were more than 3 telecom/wireless commercials, 8 TV spots for fast food, and 31 pharmaceutical commercials.
METHODOLOGY
A Nielsen study, commissioned by the American Gaming Association, analyzed trends around sports betting advertising in the United States in 2023. The research leveraged Ad Intel, Nielsen’s advertising monitoring service for tracking detailed ad spend in markets and media outlets including TV, print, digital, out-of-home and cinema.
The American Gaming Association’s (AGA) Board of Directors today named Bill Miller as the trade association’s next president and chief executive officer, effective January 14, 2019, following a comprehensive search and selection process.
During his tenure as senior vice president at the Business Roundtable (BRT), Miller helped grow the organization’s brand and advocacy footprint in Washington, leading the association’s outreach to Capitol Hill and the Administration.
“I am honored to join a team with a well-earned reputation for advancing the casino gaming industry’s legislative and communications priorities and addressing the issues that matter most to its members,” said Miller. “Much to the AGA’s credit, this is a remarkable time for gaming in America. The industry is growing, acceptance of gaming as mainstream entertainment has never been higher and the opportunities to continue to advance gaming’s agenda are abundant. I am eager to help lead the industry in this next era.”
A broad, seven-member search committee was formed in June, led by Tim Wilmott, CEO of Penn National Gaming and Chairman of the AGA Board of Directors.
“Bill’s extensive work with federal policymakers and as a seasoned leader of membership and industry advocacy organizations was critical to our decision,” said Wilmott. “He joins a successful organization at a time when our industry is enjoying great momentum, thanks in part to a major policy achievement – the ending of the federal sports betting prohibition. On behalf of the AGA Board, I am excited to welcome Bill to the team.
“The Board is extremely thankful for the leadership of Stacy Papadopoulos and Sara Slane, and the commitment of the entire AGA team during this period of transition,” continued Wilmott.
With senior level experience at leading business groups and trade associations including BRT and the U.S. Chamber of Commerce, Miller joins the AGA at a time when the gaming industry is growing both in size and popularity. The May 2018 Supreme Court ruling overturning the federal ban on sports betting was a landmark policy achievement for the industry. Revenue grew in twenty states with commercial casinos in 2017 and the commercial gaming industry as a whole brought in $40.3 billion in gaming revenue, while tribal casinos tallied $32.4 billion in total gaming revenue.
Stop Illegal Gambling
Unlike legal operators, illegal operators also don’t pay a dime in taxes, robbing state and local governments of more than $13 billion in tax revenue each year.
On this page, you will find the latest figures on the size and scope of the illegal market, along with details on how consumers, industry members and allies, and media can combat illegal operators.
Did You Know
Legal casino gaming and sports wagering—both online and in-person—are activities that millions of Americans enjoy each year. Illegal gambling operators, however, are also pervasive across the country, posing as legal operators to prey on consumers.
These illegal and unregulated operators exist online in the form of slick websites based outside of the U.S. or can be found in brick-and-mortar locations like convenience stores and strip malls as devices that mimic legal slot machines.
While legal gaming operators comply with strict regulatory and testing requirements and invest hundreds of millions of dollars annually in responsible gaming, illegal operators offer no guarantee of fair odds or payouts nor provide consumer protections or responsible gaming measures. And because illegal operators work outside of the law, players have no legal recourse when these operators disappear with their money.
As a consumer, it’s critical to be able to spot the difference between legal and illegal gambling operators and know the pitfalls of playing illegally. That’s why the American Gaming Association encourages players to Have A Game Plan and play legally and responsibly.
Resources
For Members & Industry Allies
Illegal Market Research
The AGA released an independent assessment of the size of the illegal and unregulated markets.
Regulator Playbook
The AGA has developed a playbook for state gaming regulators to use their authority and enforcement power against illegal offshore websites.
To spur action in our fight to shut down illegal actors, we’ve created a new communications toolkit to ensure our industry speaks with one voice, delivering consistent messaging about the harm illegal gambling creates and why it must be stopped.
We’ve designed these resources to help the industry consistently communicate and support your engagements on this important topic.
Our Stop Illegal Gambling Toolkit includes:
- Key Messages: Use these to guide all written communications and talking points with key stakeholders.
- Fact Sheets: Share these in your meetings with elected leaders and regulators and send them to local law enforcement partners, reporters and others.
- Social Media Content: Deploy these graphics and use our sample posts on your owned communications channels.
- Research: Share the report in your meetings with regulators, policymakers, law enforcement and other key stakeholders.
For Media
When credible news outlets cite odds or publish advertising from illegal gambling websites, they misguide consumers by lending legitimacy to illegitimate operators. The Department of Justice has also warned that media outlets that accept advertising dollars from illegal operators could be liable for aiding and abetting criminal activity. Avoid promoting illegal gambling websites by only citing and partnering with legal U.S. sportsbooks.
Legal, Regulated Sportsbooks in the U.S.
| Atlantis Race and Sports App B-Connected Sports Bally Bet Bet365 BetFred betJACK Betly BetMGM BetMonarch betPARX Betr BetRivers Betsafe BetSaracen Betway Borgata Online Caesars Sportsbook Circa Sports ClutchBet Crab Sports Desert Diamond DraftKings ESPN BET Fanatics Sportsbook FanDuel FireKeepers Four Winds |
Golden Nugget Sportsbook Hard Rock Bet MVGBet OaklawnSports PlayEagle Prime Prophet Exchange Q Sportsbook Resorts NJ Resorts WorldBET Smarkets (SBK) South Point/Rampart Sports App Sports Illustrated Sportsbook/888 SportsBook RI Sporttrade STN Sports SugarHouse Superbook Tennessee Action 24/7 TI Sports Tipico Underdog Sportsbook Unibet Wagr WynnBet ZenSports |
For press inquiries, contact the AGA communications team.
WASHINGTON – An overwhelming majority of Americans – 63 percent – support the U.S. Supreme Court decision to strike down the federal ban on sports betting, according to research released today by the American Gaming Association (AGA). A record 8-in-10 Americans support legalizing sports betting in their states.
In the months since the Supreme Court deemed the Professional and Amateur Sports Protection Act (PASPA) unconstitutional, ten states and the District of Columbia have authorized sports betting. Fifteen states have active or pre-filed bills to legalize sports betting in their jurisdictions and an additional dozen states are likely to consider sports betting legislation in 2019.
Two thirds of those surveyed (66 percent) agree that regulation and oversight of gaming should be left to those jurisdictions. Additional findings include little public support for professional sports leagues taking a share of sports betting revenue by getting a cut of the amount wagered on sports. Only 23 percent of Americans believe that the leagues should collect a fee from the amount wagered on sports, while 55 percent oppose.
“The results of this research are overwhelmingly clear: consumers want legal sports betting, they believe it should be regulated by state and tribal governments and they don’t think the leagues should get a cut,” said Sara Slane, senior vice president of the American Gaming Association. “This weekend, 23 million Americans will wager a staggering $6 billion on the Super Bowl. To put that in perspective, Americans will bet around the same amount on this one event as they bet legally in all of 2018.
“However, Americans will continue to bet illegally without access to safe, regulated alternatives. With sports betting legislation flooding state capitals across the country, legislators can pursue these opportunities knowing they have the support of their constituents. AGA will continue to advocate for the inclusion of sensible gaming policies wherever it is being considered, including consumer protections and reasonable tax rates that enable the legal, regulated market to compete with illegal bookies and offshore operators.”
About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
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The four major sports leagues will earn a collective $4.2 billion from widely available legal sports betting, further proving that working together with the gaming industry will pay dividends for all sports stakeholders. Legal sports betting will also create substantial opportunities for state and local economies, generating tax revenue, jobs and supporting small businesses across the country.
The study analyzes the revenue streams that legal sports betting could generate for both professional leagues: revenue as a result of spending from betting operators on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the leagues’ media and products.
$4.23 Billion
Direct and Indirect Revenues Impact
$596 Million
Direct TV Advertising Revenue from Gaming Services
$89 Million
Data and Video Revenue
League-by-League:
Methodology
To quantify the value of a legal sports betting market to the NBA and MLB, Nielsen Sports surveyed more than 1,000 adult sports fans – including NBA and MLB fans – and self-identified sports bettors nationwide to model how a national, legal sports betting market would affect the sports consumption habits of non-bettors, casual bettors and avid bettors, and how this change in consumption would translate to increased revenue.
WASHINGTON – Annual revenues for Major League Baseball (MLB) and the National Basketball Association (NBA) may increase by $1.1 billion and $585 million, respectively, due to widely available, legal, regulated sports betting, according to a new Nielsen Sports study commissioned by the American Gaming Association (AGA).
The study analyzes the revenue streams that legal sports betting could generate for both professional leagues: revenue as a result of spending from betting operators on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the leagues’ media and products.
According to Nielsen Sports, greater fan engagement and viewership could boost the two leagues’ total annual revenue from media rights, sponsorships, merchandise and ticket sales, producing $952 million for MLB and $425 million for the NBA from increased consumption of the leagues’ products.
“The four major sports leagues will earn a collective $4.2 billion from widely available legal sports betting, further proving that working together with the gaming industry will pay dividends for all sports stakeholders,” said Sara Slane, senior vice president of public affairs for the American Gaming Association. “Legal sports betting will also create substantial opportunities for state and local economies, generating tax revenue, jobs and supporting small businesses across the country.”
AGA recently released revenue projections for the NFL and NHL, showing that those leagues and teams stand to gain $2.3 billion and $216 million, respectively, from widely available, legal, regulated sports betting.
Today’s research shows that legal sports betting could help generate additional revenues of $160 million for the NBA and $154 million for MLB as a result of spending by betting operators and data providers. The study projects that gaming operators may spend $64 million on MLB advertising and $57 million on the NBA – which may directly increase the leagues’ rights fees by the same amount. Sponsorship revenues from gaming operators would provide an additional $78 million for the NBA and $62 million for MLB. The NBA and MLB are also projected to earn $25 million and $28 million from data rights, respectively.
To quantify the value of a legal sports betting market to the NBA and MLB, Nielsen Sports surveyed more than 1,000 adult sports fans – including NBA and MLB fans – and self-identified sports bettors nationwide to model how a national, legal sports betting market would affect the sports consumption habits of non-bettors, casual bettors and avid bettors, and how this change in consumption would translate to increased revenue.
About the research: On behalf of the American Gaming Association, Nielsen Sports conducted a custom survey of 1,032 U.S. 18+ adults, representative of census age, gender, geography and ethnicity, from May 15 through May 31, 2018. Nielsen is an independent measurement organization. Nielsen does not guarantee any results or performance, or endorse, rank, approve or recommend any products or services. All names and marks are the property of their respective owners and no sponsorship, affiliation or endorsement in expressed or implied.
About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
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WASHINGTON – The National Football League’s (NFL) annual revenue may increase by $2.3 billion a year due to widely available, legal, regulated sports betting, according to a new Nielsen Sports study commissioned by the American Gaming Association (AGA).
The study analyzes the revenue streams that legal sports betting could generate for the NFL: revenue as a result of spending from betting operators on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the league’s media and purchasing of products.
According to Nielsen Sports, greater fan engagement and viewership could boost the NFL’s total annual revenue from media rights, sponsorships, merchandise and ticket sales by 13.4 percent, producing $1.75 billion in new revenue from increased consumption of the league’s products.
Legal sports betting could help the NFL generate an additional $573 million in revenue as a result of spending by betting operators and data providers. The study projects that gaming operators may spend $451 million on advertising, which will directly increase the league’s rights fees by the same amount. An additional $92 million in sponsorship revenue and $30 million in data is also projected for the league and its teams.
“Legal, regulated sports betting will create huge new revenue opportunities for sports leagues – and the NFL could be the biggest winner of all,” said Sara Slane, senior vice president of public affairs for the American Gaming Association. “Once legal sports betting expands across the country, the NFL could take in more than $2 billion a year, reinforcing how much sports leagues stand to gain from increased viewership and private partnerships with sports betting operators.”
To quantify the value of a legal sports betting market to the NFL, Nielsen Sports surveyed more than 1,000 adult sports fans – including NFL fans – and self-identified sports bettors nationwide to model how a national, legal sports betting market would affect the sports consumption habits of non-bettors, casual bettors and avid bettors, and how this change in consumption would translate to increased revenue.
About the research: On behalf of the American Gaming Association, Nielsen Sports conducted a custom survey of 1,032 U.S. 18+ adults, representative of census age, gender, geography and ethnicity, from May 15 through May 31, 2018. Nielsen is an independent measurement organization. Nielsen does not guarantee any results or performance, or endorse, rank, approve or recommend any products or services. All names and marks are the property of their respective owners and no sponsorship, affiliation or endorsement in expressed or implied.
About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
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Boston, MA & Washington, D.C. – VSiN, The Sports Betting Network (“VSiN”), will become the latest broadcaster to join the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign.
“As the first sports media company dedicated to providing sports betting news and analysis, we believe that consumer education is core to VSiN’s strategy. We hope that partnering with AGA’s Have A Game Plan campaign will further this commitment with dedicated responsible gaming messages,” said VSiN’s General Manager Len Mead.
VSiN will activate the campaign through on-air public service announcements on digital channels, regional sports networks, and national and local radio. This activation complements VSiN owner DraftKings’ commitment to the campaign; in June 2021, the AGA and DraftKings announced a collaboration that marked the first time in the industry that the campaign would be comprehensively rolled out across a national retail sportsbook footprint.
“VSiN pioneered sports betting media and is a go-to source for new and experienced sports bettors alike,” said AGA’s Vice President Strategic Communications and Responsibility Cait DeBaun. “Meeting consumers where they are is critical to consumer education and we’re excited for Have A Game Plan to reach VSiN’s highly engaged audience.”
Launched in 2019, AGA’s Have A Game Plan campaign unites the sports betting ecosystem around a common consumer education platform, focusing on the four principles of responsible wagering:
- Set a budget and stick to it.
- Keep it social—sports betting is a form of entertainment for adults.
- Know the odds.
- Play with legal, regulated operators.
VSiN will join Have A Game Plan’s growing list of media partners, as well as partners across the sports and gaming landscape, including Barstool Sportsbook, BetMGM, betPARX, DraftKings (which acquired VSiN in March 2021), Delaware North, Entain, FanDuel, Gaming Society, Global Payments, Major League Baseball, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, NASCAR, NESN, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Parx Casino, PENN Entertainment, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, USFL, Vegas Golden Knights and Washington Commanders.
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About VSiN
VSiN, The Sports Betting Network, is the first sports media company dedicated to providing news, analysis and proprietary data to the millions of Americans who wager on sports and make sports betting a multibillion-dollar industry. Fueled by award-winning broadcasters and legendary oddsmakers, the network informs and entertains consumers with the latest sports betting news and industry trends on multiple platforms. Fans can access VSiN content on YouTube TV, Rogers’ Sportsnet, NESN, MASN, Spectrum Sportsnet LA, Marquee Sports Network, AT&T Pittsburgh, iHeartRadio, TuneIn, terrestrial radio stations throughout the U.S., VSiN.com, VSiN.com/Podcasts and the VSiN app.
VSiN has newsroom studios in the sports books at the South Point Hotel, Casino and Spa and Circa Resort and Casino in Las Vegas, as well as satellite studios in leading gaming properties across the country. VSiN is a subsidiary of DraftKings Inc. (DKNG).
About the AGA
As the national trade group representing the U.S. casino industry, the American Gaming Association (AGA) fosters a policy and business environment where legal, regulated gaming thrives. The AGA’s diverse membership of commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers, and more lead the $261 billion industry and support 1.8 million jobs across the country.
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