WASHINGTON – Annual revenues for Major League Baseball (MLB) and the National Basketball Association (NBA) may increase by $1.1 billion and $585 million, respectively, due to widely available, legal, regulated sports betting, according to a new Nielsen Sports study commissioned by the American Gaming Association (AGA).
The study analyzes the revenue streams that legal sports betting could generate for both professional leagues: revenue as a result of spending from betting operators on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the leagues’ media and products.
According to Nielsen Sports, greater fan engagement and viewership could boost the two leagues’ total annual revenue from media rights, sponsorships, merchandise and ticket sales, producing $952 million for MLB and $425 million for the NBA from increased consumption of the leagues’ products.
“The four major sports leagues will earn a collective $4.2 billion from widely available legal sports betting, further proving that working together with the gaming industry will pay dividends for all sports stakeholders,” said Sara Slane, senior vice president of public affairs for the American Gaming Association. “Legal sports betting will also create substantial opportunities for state and local economies, generating tax revenue, jobs and supporting small businesses across the country.”
AGA recently released revenue projections for the NFL and NHL, showing that those leagues and teams stand to gain $2.3 billion and $216 million, respectively, from widely available, legal, regulated sports betting.
Today’s research shows that legal sports betting could help generate additional revenues of $160 million for the NBA and $154 million for MLB as a result of spending by betting operators and data providers. The study projects that gaming operators may spend $64 million on MLB advertising and $57 million on the NBA – which may directly increase the leagues’ rights fees by the same amount. Sponsorship revenues from gaming operators would provide an additional $78 million for the NBA and $62 million for MLB. The NBA and MLB are also projected to earn $25 million and $28 million from data rights, respectively.
To quantify the value of a legal sports betting market to the NBA and MLB, Nielsen Sports surveyed more than 1,000 adult sports fans – including NBA and MLB fans – and self-identified sports bettors nationwide to model how a national, legal sports betting market would affect the sports consumption habits of non-bettors, casual bettors and avid bettors, and how this change in consumption would translate to increased revenue.
About the research: On behalf of the American Gaming Association, Nielsen Sports conducted a custom survey of 1,032 U.S. 18+ adults, representative of census age, gender, geography and ethnicity, from May 15 through May 31, 2018. Nielsen is an independent measurement organization. Nielsen does not guarantee any results or performance, or endorse, rank, approve or recommend any products or services. All names and marks are the property of their respective owners and no sponsorship, affiliation or endorsement in expressed or implied.
About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
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WASHINGTON – Today, the American Gaming Association sent a letter to Senate Minority Leader Chuck Schumer (D-NY) reinforcing AGA’s priorities for successful legal sports betting markets and commitment to work with Sen. Schumer and all stakeholders working to stamp out the vast illegal market.
“AGA has long been a leading advocate for eliminating the vast illegal sports betting market in the U.S., which was largely enabled by the Professional and Amateur Sports Protection Act (PASPA),” the letter stated. “We believe this can best be achieved through law enforcement oversight and robust state regulation. AGA firmly believes that additional federal engagement is not warranted at this time.”
Read the full letter here.
About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
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WASHINGTON – Today, the American Gaming Association sent a letter to Senate Minority Leader Chuck Schumer (D-NY) reinforcing AGA’s priorities for successful legal sports betting markets and commitment to work with Sen. Schumer and all stakeholders working to stamp out the vast illegal market.
“AGA has long been a leading advocate for eliminating the vast illegal sports betting market in the U.S., which was largely enabled by the Professional and Amateur Sports Protection Act (PASPA),” the letter stated. “We believe this can best be achieved through law enforcement oversight and robust state regulation. AGA firmly believes that additional federal engagement is not warranted at this time.”
Read the full letter here.
About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
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AGA’s Casinos & Communities: Ohio report provides an in-depth look at how the gaming industry supports local communities through non-profit partnerships and local workforce initiatives. The report – the first of its kind – spotlights several partnerships the gaming industry has forged with local elected officials and non-profit leaders in communities that host gaming locations across the Buckeye State.
The Ohio gaming industry supports nearly 20,000 jobs statewide and has a total economic impact of $3.6 billion. “Throughout the state, the gaming industry is an engine of innovation for communities and its partners. We are engaging and supporting area small businesses, creating new partnerships with local non-profit organizations and providing good jobs that pave a path to the middle class for workers of all backgrounds,” said Geoff Freeman, president and CEO of AGA. “Today, gaming provides $804 million in supported wages and more than half a billion dollars in gaming tax revenues annually across the state. As the industry continues to grow, so, too, do the opportunities for our surrounding communities.”
Traditionally gaming machines were in casinos or were illegal. Now we are in a world where gaming machines are appearing in gas stations, restaurants, and lodges in states where they are legal. But they are also appearing in the same locations where the games are illegal or where the law is somewhat vague as to their status. This panel will address how to regulate gaming machines outside of the casino floor, the legal challenges to the gray and black-market machines, and the way forward as the market continues to change.
Featured AGA Speaker:
March 16, 2018
BMM Testlabs has entered into a strategic alliance with the American Gaming Association (AGA).
Under the multi-year agreement, BMM will share its expertise on gaming and regulatory issues with the AGA and its various members.
BMM and the AGA will work together on a co-piloted effort to drive regulatory reform, as well as collaborate on joint research, whitepapers and educational forums.
The gaming testing laboratory and technical consultancy will also take part in AGA committees and events, as well as join the AGA board of directors and its Public Policy Committee.
“BMM is a trusted partner in an industry that is in constant motion and a tremendous resource for the AGA as we gain traction on issues like sports betting and the next generation gaming policy,” AGA president and chief executive Geoff Freeman said.
Martin Storm, president and chief executive of BMM, added: “BMM is very pleased to partner with the AGA to help prioritise and drive an efficient regulatory reform process.
“It’s a significant reflection on our 36 years of dedication to integrity, innovation and quality within the global gaming industry and we look forward to developing relationships with and meeting the needs of the AGA and its members.”
The wildfire expansion of sports betting in the wake of the U.S. Supreme Court’s May 2018 Murphy v. NCAA decision shouldn’t surprise anyone that is paying attention. As of July 2021, 21 States + DC have authorized live sports betting. In this session, we’ll look at the impact that the rapid-fire expansion of gambling is having on the politics and policies of state governments, and especially how it relates to Indian Country.
About the Indian Gaming Tradeshow & Convention
The largest gathering of tribal leaders and casino executives in the country, the Indian Gaming Tradeshow & Convention is both the meeting place where the community gathers to learn, network, and exchange industry-specific ideas and a cultural celebration of success, strength, and self-reliance.
In recent years, gaming regulators have begun to address regulatory bottlenecks in the shipping of gaming machines that drive up costs and slow the delivery of state-of-the-art technology to casino floors. By modernizing shipping regulations, jurisdictions can create greater efficiencies for suppliers, casino operators, and their own regulatory efforts. Nonetheless, many of the more than three hundred U.S. gaming jurisdictions — forty states plus tribal entities — still enforce shipping restrictions that date from decades in the past, many of which have proven unnecessary.
This white paper outlines three specific shipping reforms that may spark the greatest improvement in efficiency and speed to-market for gaming machines, and examines the benefits and consequences of reform in each of these areas.
Congressional Gaming Caucus
Co-Chairs
Dina Titus
Serving the First Congressional District of Nevada for more than a decade, Rep. Dina Titus is the dean of Nevada’s delegation. In Congress, she serves as a member of the Transportation and Infrastructure Committee and the House Foreign Affairs Committee. As Co-chair of the Congressional Gaming Caucus, she has championed commonsense federal legislation addressing antiquated policies that impact the industry – including bills to increase the reporting threshold on slot jackpots and repeal the sports wagering excise tax.
Prior to her election to Congress she served as State Senate Minority Leader from 1993 to 2009, as well as a Professor of Political Science at the University of Nevada, Las Vegas (UNLV). She is a graduate of the College of William and Mary, holds a master’s degree from the University of Georgia, and earned her doctorate at Florida State University.
Guy Reschenthaler
Representative Guy Reschenthaler has represented Pennsylvania’s 14th Congressional District which includes Washington, Fayette, Greene, and portions of Westmoreland, Indiana, and Somerset counties since 2019. He currently serves as the House Republican Chief Deputy Whip and is on the powerful Appropriations Committee. As Congressional Gaming Caucus Co-Chair, Rep. Reschenthaler has led on gaming tax priorities as well as fighting against illegal gambling.
When he was in the Pennsylvania State Senate, Rep. Reschenthaler voted on legislation to expand gaming and saw firsthand its impact. He is a graduate of Penn State and Duquesne University Law School. He served in the U.S. Navy Judge Advocate General Corps and volunteered for duty in Iraq.
WASHINGTON – American Gaming Association President and CEO Bill Miller released the following statement on the interim regulatory guidelines issued by the Small Business Administration for the Paycheck Protection Program:
“The American Gaming Association (AGA) is deeply concerned with the interim regulatory guidelines issued by the Small Business Administration (SBA), which preclude small gaming entities and their employees from receiving economic support under the newly-established Paycheck Protection Program (PPP).
“In SBA’s efforts to quickly issue guidance on the PPP, they relied on antiquated, discriminatory regulations that ignore today’s economic reality and the congressional intent behind the CARES Act, which states that any business concern shall be eligible to receive an SBA loan if they meet specific qualifications regarding their number of employees.
“Unless amended, these initial guidelines will irreparably harm one-third of the U.S. casino industry and the hundreds of thousands of Americans that rely on gaming businesses for their livelihood.
“This decision will affect hard-working Americans from Pennsylvania to Nevada, Ohio to Colorado, and everywhere in between who need and deserve the same level of support as anyone across the country during these unprecedented times. Moreover, as the AGA pointed out in a letter to SBA and the U.S. Department of Treasury, the inclusion of gaming businesses in the PPP is critical to help ensure employees can remain connected to their employers, stay off of unemployment, and quickly return to their jobs when this pandemic subsides.
“The AGA urges SBA Administrator Carranza to immediately correct this oversight and extend this needed relief to all of America’s small businesses and their employees, including those in the communities across 43 states that rely on our industry’s contributions.”
Background
- Casino gaming is vital to local small businesses, supporting 350,000 small business jobs and delivering $52 billion annually in small business revenue, including construction, manufacturing, retail, and wholesale firms.
- Nearly all (987 of 989) commercial and tribal casino properties have shuttered their doors because of the COVID-19 pandemic. More than half of the 1.8 million jobs gaming supports are at non-gaming businesses, such as restaurants and local shops, which are all dramatically affected by a local casino’s closure.
- In many states, gaming pays among the highest tax rates of any industry with $10.7 billion in gaming taxes and tribal revenue share payments that support fundamental and critical programs from infrastructure to education.
More information on COVID-19’s impact on U.S. casino industry workers and local communities is available here.
WASHINGTON – Today, the American Gaming Association (AGA) received the Association TRENDS’ Silver Award for the Best Advocacy Campaign of 2018.
“This award is an acknowledgement of the AGA team and our partners’ tireless work to promote the social and economic benefits that legal, regulated sports betting can provide communities across the country,” said Bill Miller, AGA’s president and chief executive officer. “The results of our campaign’s sweeping success can be seen all across America today, with more than two-thirds of states having taken steps to legalize sports betting. We are honored to receive this distinction, and we share it with everyone who helped to make legal sports betting in America a reality.”
Throughout 2018, AGA worked aggressively to educate policymakers, sports stakeholders and the public about the failures of the Professional and Amateur Sports Protection Act of 1992 (PASPA), and make the case for legal, regulated sports betting in the United States. AGA effectively quantified the size of the existing illegal sports betting market and the economic opportunities enabled by legal sports betting for sports leagues, states and sovereign tribal nations. The association’s two amici briefs were cited twice by the Supreme Court in its May 2018 ruling to overturn PASPA. Through its efforts, AGA is now the preeminent resource on the subject of sports betting.
About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
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