Washington, D.C. – A record 67.8 million American adults (26%) are expected to bet on Super Bowl LVIII, a 35 percent increase from 2023, according to a new American Gaming Association (AGA) survey. Bettors plan to wager an estimated $23.1 billion on this year’s Big Game, up from $16 billion last year.
With the expansion of legal sports betting, traditional Super Bowl wagers are expected to pass casual wagers for a second consecutive year:
- 42.7 million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie, up 41 percent from 2023.
- 36.5 million plan to bet casually with friends or as part of a pool or squares contest, up 32 percent from 2023.
Importantly, Americans continue to migrate to the legal market: 28.7 million adults, or 11 percent, intend to place online wagers using a legal U.S. sportsbook.
“As the Super Bowl comes to Las Vegas for the first time, this year’s record interest in wagering marks a full circle moment for the U.S. gaming industry,” said AGA President and CEO Bill Miller. “Our priority remains getting this opportunity right by providing the consumer protections only a regulated market can guarantee and investing in responsible gambling tools, safeguards and education.”
Industry investments in responsible gambling continue to resonate. The majority of traditional Super Bowl bettors (75%) report seeing a responsible gambling message in the last year, up from 71 percent in 2023. Meanwhile, 47 percent of all American adults recall hearing or seeing a responsible gambling message in the past year, up from 40 percent last year.
During Super Bowl week, Miller will be joined on radio row in Las Vegas by Heisman Trophy winner, former NFL running back, and current Fox Sports Big Noon Kickoff host Mark Ingram II to speak with media about the expansion of legal sports betting and the importance of responsible play.
“The thrill of the game and the passion of the fans are what make sports so rewarding and fun. Legalized sports betting builds on this excitement. That’s why I’m thrilled to partner with the American Gaming Association to encourage fans, whether it’s during the Big Game or throughout the year, to keep it social and wager responsibly,” said Ingram.
Bettors are nearly split on the outcome of the game with 47 percent planning to bet on the Kansas City Chiefs and 44 percent planning to bet on the San Francisco 49ers.
Background
- 38 states and Washington, D.C currently feature live, legal sports betting markets.
- More than two-thirds of American adults (67%, 164M) live in a live, legal sports betting market.
- AGA’s Have A Game Plan.® Bet Responsibly.™ campaign is bringing sports betting stakeholders together to promote responsible gaming. NFL team partners include the Washington Commanders and New York Jets.
Methodology
Morning Consult conducted the online survey on behalf of the AGA between January 30 – February 1, among a national sample of 2,204 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.
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MGM Resorts
“Now more than ever, we at MGM Resorts are driven by a fundamental commitment to make a positive and lasting impact on our world. We actively work to benefit our communities and our neighbors, believing that our efforts in social impact and sustainability ensure the continued resiliency and relevancy of our business.” – Jyoti Chopra, Chief People, Inclusion & Sustainability Officer
Advancing Sustainability
Lowering Carbon Emissions
Climate change is a defining issue of our age. MGM Resorts is committed to “Protecting the Planet” and creating a more environmentally sustainable future by focusing on the strategic pillars of water, energy and materials.
In 2020, MGM Resorts advanced construction of its 100-megawatt utility scale solar array in North Las Vegas. With more than 330,000 panels arranged across 700 acres, the solar array powers up to 90 percent of the daytime electricity used at all MGM Resorts properties on the Las Vegas Strip — more than 65 million square feet. For comparison, the array will generate the same amount of electricity needed to power approximately 27,000 homes for a year. This array will play a major role in helping MGM Resorts meet its original climate goal (established in 2017) to reduce Scope 1 and 2 carbon emissions by 45 percent by 2025. On opening its array in June 2021, MGM Resorts established two new 2030 climate goals: to reduce absolute scope 1 and 2 carbon emissions by 50 percent and source 100 percent renewable electricity by 2030.
Reducing Resource Consumption & Waste
MGM Resorts works to protect the planet by focusing efforts on three strategic priorities that address its main environmental footprints related to water, energy and materials. MGM Resorts recognizes that to reduce its environmental footprints, it needs to start by designing buildings that are efficient from the start, continue operating them efficiently, and hone in on actions that are likely to make the most difference.
For water, that means focusing most on reducing consumptive water use; for energy, that means using more renewables; and for materials, it means focusing on the material flows and waste associated with one of MGM Resorts’ most important product categories: food and beverage.
In addition, since much of MGM Resorts extended environmental footprint and risk is embedded in our supply chain, the Company has more directly connected its social impact and sustainability strategy with its supply chain strategy.
Strengthening Diversity, Equity & Inclusion
Strengthening Employee DEI
MGM Resorts’ diversity and inclusion strategy begins with attracting, developing and retaining diverse talent and ensuring that talent has equal access to leadership opportunities. The Company continuously works to embed diversity and inclusion across its HR practices, from onboarding and mentoring to succession planning and promotion.
MGM Resorts launched the Courageous Conversations program in 2020 – a series of open forums in which leadership meets with groups of diverse employees to discuss where and how MGM Resorts can improve inclusion of diverse populations within leadership and across the workforce and to ensure that a broad range of voices and viewpoints are heard. At each meeting the conversation centered around issues of inequality and injustice in America, with an emphasis on how MGM Resorts can best use its platform externally on such matters as well as ways in which the Company can improve diversity and inclusion within its ranks and among its suppliers. In 2021, MGM Resorts added additional cohorts of employees including LatinX, Women and LGBTQ+ individuals to hear their voices as well.
Engaging Diverse Suppliers and Vendors
By actively seeking to buy from and offer mentorship to diverse suppliers, MGM Resorts ensures a more resilient supply chain and supports economic development across local communities. During the pandemic, MGM Resorts engaged more than 500 diverse suppliers- all of which are owned and operated by women, people of color, LGBTQ+, disabled persons and/or Veteran business owners. Through its Supplier Diversity Mentorship Program, MGM Resorts helped more than 100 diverse small business suppliers through workshops and seminars relating to growth in turbulent times.
Investing in Communities
Delivering in Times of Crisis
During the pandemic, MGM Resorts partnered with Eagle Promotions, a minority-owned business, to make Personal Protective Kits for MGM Resorts employees and guests of the resorts. The masks were also transported to Opportunity Village, a Las Vegas nonprofit that provides programs and services for people with disabilities.
MGM Resorts’ executive chefs quickly mobilized to safely donate all available fresh food from its properties to charitable organizations serving those in need. Thanks to the tenacity of its chefs and its long-standing community partnerships, within days of shutting down due to the COVID-19 pandemic, MGM Resorts donated more than 662,000 pounds of food— or 552,000 meals– to the communities in which it operates. In Southern Nevada, MGM Resorts donated 444,000 pounds of food, equivalent to 370,000 meals.
Throughout the rest of the U.S., MGM Resorts donated an additional 219,000 pounds of food, equivalent to 182,000 meals. During most of the month of April, MGM Resorts’ chefs cooked and donated 1,000 hot meals daily that were distributed through Catholic Charities of Southern Nevada. In total, MGM Resorts donated more than 1.1 million meals in 2020, taking MGM Resorts halfway to its goal of 5 million meals donated by 2025.
Addressing Critical Community Needs
The MGM Resorts Foundation was established in 2002 as an engagement opportunity for employees to contribute to important charitable causes. Since its inception, the Foundation has raised more than $100 million and supported more than 1,500 charitable organizations in U.S. communities and locations where MGM Resorts conducts business. In 2021, the MGM Resorts Foundation distributed more than $3 million dollars to local organizations. Additionally, the Community Grant benefits local communities in Southern Nevada; Detroit, Michigan; Biloxi and Tunica, Mississippi; Washington, DC metropolitan area; and Atlantic City, New Jersey.
Responsible Leadership
Protecting and Empowering Customers
MGM Resorts is dedicated to supporting responsible gaming efforts at properties nationwide. By incorporating GameSense into its service model, MGM Resorts’ guests are provided with resources and education to make informed decisions, play responsibly and keep gaming fun. For guest convenience, information is accessible online or in-person at GameSense information centers located at each property. MGM Resorts is committed to promoting public awareness, information and resources to those who believe they may have a gambling problem. As part of this commitment, MGM Resorts offers a self-limit program that allows guests to voluntarily limit themselves from certain gaming activities and privileges at all MGM Resorts properties. MGM Resorts is also a partner of AGA’s Have A Game Plan.® public service campaign.
Training Employees
MGM Resorts has partnered with the Responsible Gaming Council, the University of Nevada Las Vegas and the Cambridge Health Alliance on separate projects that aim to shape the way the Company trains employees and interacts with guests on responsible gaming.
Investing in Research and Partnering with Advocacy Groups
MGM Resorts continues to invest in research that aims to advance best practices, policy and principles in responsible gaming.
MGM Resorts has partnered with UNLV and the Cambridge Health Alliance on a multi-year project that evaluates the operation of GameSense at MGM Resorts. The objective of the research was to understand guest and employee awareness and engagement with GameSense.
MGM Resorts is proud to sponsor and support non-profit organizations, like the Nevada Council on Problem Gambling, International Center for Responsible Gaming and National Council on Problem Gambling, who advocate for programs, services and research related to problem gambling.
Washington, D.C. – The American Gaming Association (AGA) announced the promotion of senior-level team members to enhance the organization and drive industry priorities:
- Alex Costello has been promoted to Vice President, Government Relations.
- David Forman has been promoted to Vice President, Research.
- Gabrielle Voorhees has been promoted to Vice President, Finance and Operations.
- Brandon Leggiero has been promoted to Senior Director, Member and Partner Relations.
“I’m immensely proud of the team we have built at the AGA. Today’s announcement reflects their hard work and significant achievements on behalf of our members and the gaming industry,” said AGA President and CEO Bill Miller. “These talented professionals, and the rest of our strong AGA team, will help us continue to lead the industry through this new era of growth.”
Costello directs AGA’s federal advocacy efforts. She leads the association’s work on BSA and AML; advances core priorities and builds gaming champions on Capitol Hill; and oversees the payments modernization and anti-human trafficking working groups.
Forman leads AGA’s proprietary research program. He has positioned the AGA as the go-to source for members, industry, media and investors by building insightful, compelling products like the Commercial Gaming Revenue Tracker and AGA Gaming Industry Outlook.
Voorhees oversees the AGA’s financial operations and human resources. Having successfully navigated the association’s finances through pandemic impacts, she ensures the association’s financial strength and compliance with financial and organizational policies.
Leggiero is responsible for member and partner relations and development. He leads the association’s strategy to retain, grow and diversify membership to reflect the breadth of the industry.
The AGA also added key hires in government relations, communications and member services:
- Tres York joins from the National Conference of State Legislatures as Senior Director, Government Relations to lead state advocacy and regulatory engagement.
- Christopher Browne joins from the Washington Nationals as Director, Media Relations to manage AGA’s media efforts and drive industry narrative.
- Annabelle Goese joins from Resources for the Future as Senior Manager, Member Services to support AGA member and partner relations.
“The addition of high-caliber talent like Tres, Christopher and Annabelle enhance our ability to advance gaming’s interests and deliver member value,” added Miller.
This series of Get to Know Gaming events convenes the gaming industry, small businesses that benefit from partnerships with our members and local and federal elected officials to have a discussion on the positive impact of gaming on communities across the country. In Oklahoma, many state-wide benefits are derived from Tribal gaming, and we were fortunate to have representatives from Cherokee and Chickasaw Nations participate, and many others in attendance.
Resources
Press Coverage Summary
FOX Oklahoma City, OK – AGA to Host Roundtable
ABC Arkansas – New report from AGA shows Tribal gaming’s economic impact
Pechanga.net – AGA Releases First Ever State-By-State Analysis of Tribal Gaming’s Economic Impact
CDC Gaming Reports – AGA Releases First-Ever State-by-State Analysis of Tribal Gaming’s Economic Impact
CDC Gaming Reports – AGA highlights tribal gaming economic muscle at Small Business Tour stop in Oklahoma
Gambling Insider – Tribal gaming has an economic impact of almost $100bn, AGA reports
Public Radio Tulsa – Trade Group: Oklahoma Has Second-Largest Share of $30B Tribal Gaming Industry
Louisiana Gaming By The Numbers
Since casinos opened in Louisiana in 1993, gaming has been a driving force in the state’s economy. Not only does gaming create jobs and spur investment and tourism throughout Louisiana, but it also provides a much needed source of reliable tax revenue to the state. In times of natural disaster, casinos have opened their doors to their communities and led efforts to get Louisianans back on their feet.
Casinos & Communities: Louisiana provides a comprehensive overview of how gaming has impacted the state, pairing key data—$6.1 billion in economic impact and 15,364 jobs supported—with firsthand accounts from business owners, elected officials, and nonprofit leaders of gaming’s community impact on the Bayou State.
Louisianans make clear that they view casinos not just as entertainment options, but as sources of economic opportunity. Like Christy Dirks, president of Limousine Livery, who says, “If not for the casino industry, I might not have been able to turn this company around. We might not have been able to keep the doors open. I might not be able to keep 130 families gainfully employed on a full-time basis.”
Those that live in Louisiana’s gaming communities also describe casinos as good-willed corporate citizens. Kyle Edmiston, president and CEO of the Lake Charles/Southwest Louisiana Convention and Visitors Bureau says, “The casinos have been excellent partners in the community in every aspect of quality of life for citizens, of nonprofits, of business development, and they have stood, ready and willing to listen and help wherever they saw the need.”
The numbers and stories behind Louisiana gaming paint a picture that is consistent with other states: gaming is a force for economic and social good.
Three Decades of Gaming in Louisiana
AGA President and CEO Bill Miller sent the following industry update on March 27, 2020.
Today, President Trump signed the Coronavirus Aid, Relief, and Economic Security (CARES) Act into law. The $2 trillion bipartisan relief package – the largest in U.S. history – delivers essential support that the American Gaming Association (AGA) fought to secure for gaming employees, communities, and businesses.
This emergency economic relief arrives at a critical moment. The unprecedented COVID-19 pandemic has effectively shut down our industry. COVID-19 has sent shock waves through the economy – putting at risk the millions of American workers and small businesses gaming supports.
Past federal responses to natural disasters and financial crises excluded gaming companies from assistance available to the rest of the business community. Some called to do so again in the CARES Act. But with the help of industry leaders, the AGA convinced lawmakers that gaming deserves the same access to economic relief available to every other industry.
The CARES Act provides tax relief to help gaming companies keep workers on the payroll; opens access to critical capital through loans for all industry segments; provides direct economic support for millions of American workers and their families; and offers vital stabilization funding for tribal governments. To help you understand key parts of the legislation, the AGA has developed an overview of relevant provisions, available here.
We commend Congress and the administration for acting swiftly to provide needed relief. The gaming industry united to achieve a major first step that will help sustain us during the required shutdown and ensure America’s employees can return to their jobs as soon as it’s safe.
The louder our megaphone, the more we can achieve for gaming. I encourage you to sign up today to become a gaming champion – and to share this invitation with your colleagues.
The AGA was founded 25 years ago to advocate for the industry when it is most needed. Our inclusion in the CARES Act signals that gaming’s contribution to America’s economy and communities across the country has never been more valued.
But our fight is not over. As the nation’s response to the pandemic evolves, we know gaming businesses, workers, and their families will continue to need support. We will keep fighting to help every aspect of the gaming industry as Congress and the administration consider additional economic relief measures. Please reach out to tell us the specific challenges you face and how we can help support gaming during this crisis.
A record 49 percent of American adults have a favorable view of the casino gaming industry, up four percentage points from 2018, according to a national survey commissioned by the American Gaming Association.
As in prior years, Americans see the gaming industry as helping local economies and creating jobs, but more than ever they also see the industry as helping the communities where it operates.
The increase in favorability coincides with a surge in casino visitation and a widespread perception that the industry provides innovative, high-quality types of entertainment. The share of American adults that visited a casino in the last year jumped to 44 percent in 2019, up nine percentage points in 2018. This trend looks to continue as almost 124 million American adult —49 percent of the U.S. adult population— say they will visit a casino to gamble over the next 12 months, up 20 million from 2018.
Further, two-in-three Americans (67%) think the gaming industry provides high-quality entertainment and 63 percent say casino entertainment options are innovative.
49 Percent
The share of American adults who have a favorable view of the casino gaming industry.
124 Million
American adults say they will visit a casino to gamble over the next 12 months.
44 Percent
The share of American adults that visited a casino in the last year.
Today’s findings are consistent with previous AGA research showing nearly nine out of 10 Americans view gaming as a mainstream form of entertainment.
Methodology
The Mellman Group conducted this survey of Americans’ attitudes on behalf of the American Gaming Association between Sept. 13-19, 2019 among a national sample of 1,000 registered voters. The interviews were conducted both online and via phone. Results from the full survey have a margin of error of +/- 3.1 percent.
State of Play
Explore more state-by-state details on gaming across the U.S.
Explore more details on gaming across the U.S. by clicking on a state in the dropdown menu below.
- Legal (47)
- Not Legal (4)
Economic Impact
$328.6 Billion
Jobs Supported
1.8 Million
Tax Impact & Tribal Revenue Share
$52.7 Billion
GROSS GAMING REVENUE
$108.56 Billion (2023)
Legal Landscape as of Feb. 27, 2025
State of the States 2024
This report provides a comprehensive review of the commercial gaming sector in 2023, in addition to financial performance figures and market analysis for the 36 jurisdictions with commercial gaming operations. State of the States 2024 details the record $14.67 billion in direct gaming tax revenue paid to state and local governments by commercial gaming operators in 2023—up 9.7 percent from 2022.
Related Research Reports
As the gaming industry evolves to incorporate constant changes in technology and entertainment media, gaming regulation is entering a parallel era of perpetual reform. Regulators in the more than three hundred U.S. gaming jurisdictions—forty states plus tribal entities—have to adapt their requirements to new games, new game delivery systems, new financial relationships, new customer identification processes, and new data management systems.
The fourth white paper on regulatory reform by the American Gaming Association spotlights the transformation of regulatory reform from a periodic exercise to a continuous process and celebrates recent reform efforts in five gaming jurisdictions that benefit customers, bolster the industry and create greater efficiencies for regulators without jeopardizing oversight and integrity.
Here, we examine three examples of regulators meeting challenges in very different aspects of gaming regulation:
- Ohio and Michigan have dropped decades-old regulations on the shipment of gaming machines, recognizing that the rules increased costs without serving their regulatory priorities.
- Nevada is allowing customers to open integrated “wagering accounts” for financial transactions relating to multiple forms of gaming at a casino, a critical first step toward meeting consumer expectations for seamless, simple financial tools.
- Pennsylvania and Mississippi have increased the ownership share that triggers the need for an “institutional investor” to acquire a gaming license, improving access to capital for licensed gaming companies.
In each instance, the regulatory reform improves the industry’s ability to accommodate changes in the marketplace. The ultimate challenge for regulators, however, is much larger than these three reforms. As technology continues to disrupt the gaming world, regulatory reinvention will have to keep pace with those disruptions while still ensuring the integrity of the industry.
Washington, D.C. – U.S. commercial gaming revenue reached a quarterly record of $15.17 billion in Q3 2022, according to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker. The all-time high beats the previous record, $14.81 billion in Q2 2022, by two percent.
Through the first nine months of the year, 2022 is on pace to surpass 2021 as the highest-grossing commercial gaming revenue year ever, tracking 14.7 percent ahead of the same period last year and already surpassing full-year revenue for 2019.
“While business challenges remain, high consumer demand continues to fuel our industry’s record success,” said AGA President and CEO Bill Miller. “Our sustained momentum in the face of broader economic volatility points to gaming’s overall health today and provides confidence as we look to the future.”
Commercial gaming’s year-over-year growth rate in Q3 2022 of 8.8 percent outperformed the broader U.S. economy’s growth rate in Q3 2022 of 2.6 percent.
Land-based slots and table games continue to be the foundation for the industry’s revenue growth, generating a record $12.27 billion in Q3 2022—up 1.8 percent from Q3 2021. Combined year-to-date revenue for the verticals stands at $35.94 billion, up 8.1 percent year-over-year.
Due to a high sportsbook win percentage and solid growth in existing markets, sports betting also set a new quarterly revenue record of $1.68 billion, up 80.6 percent year-over-year. Sports betting revenue through September has already reached an all-time annual high of $4.78 billion, beating 2021’s full-year record of $4.34 billion.
iGaming revenue of $1.21 billion fell less than one percent short of a new quarterly record. With $3.62 billion generated in iGaming revenue through September, the vertical remains on pace to join slots, table games and sports betting in posting record revenue in 2022.
Out of 33 commercial gaming states that were operational one year ago, 16 reported quarterly highs in overall commercial gaming revenue in Q3 2022, including five of the six largest markets: Indiana, Michigan, Nevada, New York and Pennsylvania.
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