The American Gaming Association released the following statement after the Responsible Gambling Collaborative announced new effectiveness principles for responsible gaming and a state-by-state study on the allocation of responsible gaming funding:
“I can think of no better way to lead our industry into a new decade than renewing our commitment to effectively promote responsible gaming and tackle problem gambling head on,” said Bill Miller, president and CEO of the American Gaming Association. “The Responsible Gambling Collaborative has an important role to play as we chart a new course for responsible gaming, and the AGA is proud to be a part of it. The research released today provides important insight into the allocation of funding for essential programs. As the top benefactor of gaming taxes, it’s troubling to see that state responsible gaming funds are not always used for their intended purpose.”
You can view the effectiveness principles here and full study here.
WASHINGTON, D.C. –New research from the American Gaming Association (AGA), reveals a significant increase in responsible gaming (RG) investments from gaming industry companies, with total spending reaching $471.8 million annually—up from approximately $275 million (+72%) in 2017.
Conducted by a major international accounting firm, the research demonstrates a surge in industry-wide RG spending that has grown at a faster rate than gaming revenue over the past seven years. Several key program areas are seeing significant spending commitments as the industry expands, including:
- Customer Service Interactions: $135.4 million.
- Developing and Maintaining Responsible Gaming Programs: $122.4 million.
- Consumer-Facing Responible Gaming Education: $107.7 million.
- Responsible Gaming Research and Other Non-Profit RG Organizations: $31.8 million.
- Problem Gambling Supportive Services: $26.1 million.
“This impactful rise in RG spending demonstrates the legal industry’s dedication to fostering a safe and informed gaming environment,” said Joe Maloney, AGA Senior Vice President, Strategic Communications. “Beyond the considerable taxes gaming companies contribute to fund responsible gaming and problem gambling resources, the industry also proactively invests hundreds of millions of dollars more to ensure our customers have the tools, knowledge and safeguards to play responsibly.”
The new AGA research comes during Responsible Gaming Education Month (RGEM) 2024, during which industry stakeholders have demonstrated their commitments to responsible gaming through an array of activations and announcements. Earlier this September, the AGA released a first-of-its-kind Responsible Gaming Intervention Effectiveness Scale to provide academics, industry members and more with a research-based tool to evaluate responsible gaming messages.
“Our industry’s commitment to responsibility once again made RGEM a resounding success,” continued Maloney. “We look forward to seeing the work done throughout this past month provide a springboard for continued advancements in responsible gaming in the months and years to come.”
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Methodology
The study was conducted by a major international accounting firm from July-September 2024. The results are based on a survey of AGA members representing the breadth of the casino gaming sector including casino operators, gaming equipment suppliers and iGaming and/or sportsbook operators. Data collected from the sample of survey respondents was extrapolated into an industry-wide estimate based on reported revenues for the fiscal/calendar year 2023.
As legal gaming expands in the U.S., consumers continue to report high levels of responsible gaming engagement, according to survey data from the American Gaming Association. More than eight in 10 (84) of past-year gamblers aware of at least one responsible gaming resource, including 91 percent of sports bettors.
Past-year gamblers also report high confidence in the effectiveness of responsible gaming tools, policies and initiatives. Three-quarters or more of players consider the following measures effective ways to encourage responsible play:
- Deposit Limits (85%)
- Time Limits (78%)
- Wager Limits (77%)
- Employee Training (77%)
- Industry Code of Conduct (75%)
“Our industry’s success is based on earning customer trust, providing safeguards for responsible gaming, and implementing tools that our customers engage to bet responsibly. Today’s data shows our united effort to elevate responsible gaming is clearly resonating with players and shaping a safer gaming landscape.” - AGA Vice President, Responsibility Cait DeBaun
Importantly, as legal sports betting grows in new and existing markets, the survey underscores the value of advertising in driving responsible gaming awareness. More than half (53%)of sports bettors report seeing an increase in responsible gaming messaging over the past year.
Methodology
YouGov, on behalf of the AGA, conducted an online survey from August 3-10, 2023 among a nationally representative sample of 2,018 Americans aged 21 and over. The margin of error is +/- 2 percent and greater among subgroups.
April 25, 2018
The American Gaming Association (AGA) has gathered together leading gaming industry organisations, academic professionals and advocacy groups to chart a new course on the issue of responsible gaming.
The Responsible Gaming Collaborative will focus on the best programs and polices that focus on proven, effective solutions and aims to deepen the sector’s commitment to responsible gaming.
“It’s time to comprehensively review existing responsible gaming policies and regulations,” said Geoff Freeman, president and CEO of the AGA. “We must drive a new discussion around proven, effective programs and ensure that governments are appropriately allocating resources.”
The gaming industry is estimated to provide governments with hundreds millions of annually for research and treatment of problem gambling. However, no programs exist to ensure accountability, and the spending of those resources is inconstant across jurisdictions.
In addition to the AGA, which is the premier national trade group representing the $240 billion U.S. casino industry. Key Responsible Gaming Collaborative participants include: The National Council on Problem Gambling, the National Centre for Responsible Gaming, the University of Nevada-Las VegasInternational Gaming Institute, Harvard University’s T.H. Chan Public School of Health, Yale School of Medicine, the National Indian Gaming Association, the Association of Gaming Equipment Manufacturers, the North American Association of State and Provincial Lotteries and the National Thoroughbred Racing Association.
“No one party or way of thinking is ever enough to create transformative change. That’s why this group is so essential,” said Russell Sanna, executive director the National Centre for Responsible Gaming. “We appreciate healthy dialogue and debate and are striving to use focused, evidence-based proposals to drive improvement – in both industry practices and government regulations.”
“This Collaborative with its diverse set of stakeholders is a welcome step forward to creating a unified approach to addressing problem gambling,” said Keith Whyte, executive director of the National Council on Problem Gambling.
Original Article: https://www.casino-review.co/16391-2/
Casino gamblers are actively practicing responsible gaming, according to a national survey of American casino gamblers. Bettors report setting budgets, sticking to them and being aware of available responsible gaming resources at significantly high rates. This research comes on the heels of a recent AGA survey of American adults showing continued growth in acceptance of gaming.
Key findings from the two surveys include:
- 9 in 10 casual bettors set a budget before they visit a casino;
- 90 percent of those visitors report success in tracking their spending; and
- 8 in 10 casual casino visitors and 9 in 10 avid casino visitors are aware of responsible gaming resources.
- 88 percent of American adults view gambling as an acceptable
form of entertainment; - 80 percent of people say the gaming industry is a job creator;
and - 6 in 10 Americans believe casinos help their local economies.
Methodology:
The two surveys were completed in late 2018. The survey of casino visitors’ responsible gaming practices was conducted on behalf of the American Gaming Association by BrandOutlook among 2,014 past year casino gamblers. The interviews were conducted online and the margin of error is +/- 3%. Casual Gamblers include those who have gambled at a US casino between 1 and 9 times in the past 12 months while Avid Gamblers have gambled at a US casino 10 times or more during the same time period.
The survey of Americans’ attitudes towards gaming was conducted on behalf of the American Gaming Association by the Mellman Group among 1,000 registered voters. The interviews were conducted both online and on the phone and the margin of error is +/- 2.9%.
The American Gaming Association and its members prioritize responsible gaming as an integral part of our industry’s daily operations. Responsible Gaming Education Week (RGEW)—September 15-21, 2019—provides an opportunity to showcase our dedication to responsible gaming programs. It also provides a specific opportunity to refresh employee training, promote transparency and gaming literacy to customers and work with community partners on advancing responsible gaming initiatives.
- Read tips for how to participate in RGEW with your employees, customers and community.
- Order responsible gaming brochures and buttons here.
Check back as more resources are added leading up to Responsible Gaming Education Week.
Questions? Feel free to reach out to Elizabeth Cronan and Cait DeBaun.

Share Your Plans
Let AGA know how you're participating in RGEW so that we can amplify your efforts.
Responsible Gaming Education Week (RGEW) was created by the AGA in 1998 to increase awareness of problem gambling among gaming industry employees and customers and to promote responsible gaming nationwide.
The AGA and the entire gaming industry realize that education is essential to promoting responsible play and increasing awareness of gambling disorders, and RGEW provides gaming companies with an opportunity to expand on work they do every day educating employees and patrons about the issue.
We invite you to use our RGEW materials to make the most of this important week of education and awareness.
Responsible Gaming Education Week (RGEW) was created by the AGA in 1998 to increase awareness of problem gambling among gaming industry employees and customers and to promote responsible gaming nationwide.
The AGA and the entire gaming industry realize that education is essential to promoting responsible play and increasing awareness of gambling disorders, and RGEW provides gaming companies with an opportunity to expand on work they do every day educating employees and patrons about the issue.
We invite you to use our RGEW materials to make the most of this important week of education and awareness.
WASHINGTON – The PGA TOUR joined the American Gaming Association (AGA) as the newest Have A Game Plan.® Bet Responsibly. public service campaign partner to educate golf fans on responsible sports betting.
As part of the campaign, the TOUR will develop content that encourages its fans to “Know When to Lay Up” and bet responsibly. The co-branded responsible gaming content will appear on social and digital platforms along with public service announcements that will air on PGA TOUR Radio.
“A key pillar of the PGA TOUR’s sports betting strategy is responsible gaming and ensuring our fans are equipped with the appropriate resources so they are properly prepared and educated,” said Scott Warfield, VP of Gaming at the PGA TOUR. “By aligning with the American Gaming Association in support of its Have A Game Plan campaign we’re able to align our efforts and provide a consistent message focused on responsible gaming.”
The TOUR joins NASCAR and the National Hockey League (NHL) as league partners in the campaign, which focuses on the fundamentals of responsible sports betting: setting a budget and sticking to it, keeping betting social, knowing the odds, and playing with trusted, regulated operators. Monumental Sports & Entertainment and the Vegas Golden Knights have also committed inventory in support of the campaign.
“The AGA is thrilled welcome the PGA TOUR to our growing responsible sports betting campaign,” said Casey Clark, AGA Senior Vice President, Strategic Communications. “As legal sports betting continues to expand in both availability and popularity, it is imperative that responsible gaming education keeps pace. Today’s announcement is a testament to the TOUR’s thoughtful approach to sports betting and marks an important step in continuing to engage all industry stakeholders in our shared responsibility to educate fans on safely and responsibly betting on sports.”
Launched in 2019, the AGA’s Have A Game Plan campaign provides consumers with a state-by-state guide on where to find legal operators, spotlights the basics of sports betting, and raises awareness on signs of problem gambling.
This partnership is the latest in a string of progressive and industry-leading sports betting initiatives by the TOUR. Following the Supreme Court’s decision that overturned the Professional and Amateur Sports Protection Act (PASPA) in 2018, the TOUR instituted a robust integrity program in collaboration with Genius Sports and later that year announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world. The TOUR’s official sports betting partners include BetMGM, DraftKings, FanDuel, and PointsBet, and the organization continues to evolve its innovative GolfBet partnership with The Action Network. The TOUR is also a platinum member of the National Council on Problem Gambling.
Background
- 25 states and Washington, DC have now legalized sports betting, with 20 jurisdictions already operational.
- 45%, or 115 million, of American adults now live in a jurisdiction where wagering on sports is legal.
- Between June 2018 and November 2020, bettors legally wagered more than $35 billion on sports nationwide, generating nearly $2.5 billion in sportsbook revenue and approximately $330 million in tax revenue to state and local governments.
WASHINGTON D.C. – Delaware North, a global leader in hospitality and entertainment, is partnering with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ campaign to promote responsible sports wagering.
As a campaign partner, Delaware North will add to its current responsible gaming communications this spring by promoting Have A Game Plan onsite and via online and social channels.
“Responsibility is not only core to Delaware North’s commitment to our customers, but essential to the sustainable growth of legal sports betting,” said Delaware North Chief Corporate Affairs Officer Jack McNeill. “We’re proud to work with the AGA on this important initiative to educate fans on responsible gaming.”
The company operates gaming in eight states and sports wagering in Arkansas and West Virginia through its Betly platform, with operations planned to begin in several other states in 2022. Last year, Delaware North announced a sports betting and iGaming joint venture, Gamewise, with Belgian gaming and sports betting leader Gaming1.
Delaware North joins more than 20 partners across the sports betting ecosystem in supporting Have A Game Plan, which promotes four principles of responsible gaming: setting a budget and sticking to it, keeping betting social, knowing the odds and playing with trusted, regulated operators.
“Delaware North’s reach across gaming, entertainment and sports adds an important voice to Have A Game Plan,” said AGA Senior Vice President Casey Clark. “We’re grateful for their partnership and leadership in advancing responsible gaming and ensuring bettors have the tools to wager responsibly.”
The AGA launched Have A Game Plan in late 2019 to teach consumers the fundamentals of responsible sports betting as sports betting expands nationwide. The campaign has broad support from across the sports betting landscape, including sports leagues and teams, media companies, gaming operators and suppliers and others.
Sports betting is now legal in 33 states and the District of Columbia. Today, 31 jurisdictions are operational, offering more than 130 million American adults the protections of legal wagering in their home market.
Delaware North is also a sustaining member of the National Council on Problem Gambling. The announcement comes during Problem Gambling Awareness Month (#PGAM22).
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The American Gaming Association (AGA) and its members prioritize responsible gaming as an integral part of our industry’s daily operations. Responsible Gaming Education Week (RGEW)—September 19-25, 2021—provides an opportunity to showcase our dedication to responsible gaming programs. It also provides a specific opportunity to refresh employee training, promote transparency and gaming literacy to customers, and work with community partners on advancing responsible gaming initiatives.
RGEW 2021 will highlight responsible sports wagering through Have A Game Plan® as the gaming industry ensures its commitment to responsible gaming grows in unison with the expansion of legal gaming.