WASHINGTON – The American Gaming Association (AGA) today released a new set of self-regulations on advertising and marketing legal sports betting. The new Responsible Marketing Code for Sports Wagering was released on the one-year anniversary of the Supreme Court striking down the Professional and Amateur Sports Protection Act (PASPA).
AGA’s code, developed in coordination with its members, extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion. The tenets of the code apply to traditional and digital media marketing activity.
“For several years, the gaming industry has been committed to driving the illegal market out of business for the benefit of consumers, state and local economies and the integrity of both games and bets,” said Bill Miller, president and chief executive officer of the American Gaming Association. “The gaming industry has an obligation to extend our decades-long commitment to responsibility to this growing sector, and that’s exactly what this effort codifies. We are setting a high bar for sports betting advertising and will continue to ensure that everyone involved in the expansion of legalized sports betting across the country – gaming operators, sports leagues and teams, broadcasters and other businesses – rise to this standard.”
Since PASPA was overturned, the breadth of business interests engaged in the sports betting ecosystem has expanded significantly. This code is a part of a continual effort by AGA to discourage illegal gambling, including the for-profit promotion of illegal, offshore operators.
AGA’s new code comes amidst the rapid expansion of legal markets across the country. Since PASPA was overturned in May 2018, seven new states began offering single-game legal sports betting. Six more states and the District of Columbia have authorized legal markets, and dozens more have introduced legislation to legalize and regulate sports betting.
In the past year, nearly $8 billion has been legally wagered on sports nationwide, $3 billion of which was wagered outside of Nevada. Post-PASPA, legal sports betting has generated $55.3 million in new state and local tax revenue.
About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions
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Wynn Resorts
Advancing Sustainability
With a circular approach that encompasses our entire supply chain, Wynn Resorts continuously examine ways to reduce our environmental impact as we move closer to achieving our goal of operating zero carbon, zero waste resorts. Such as:
- Encore Boston Harbor Site Remediation: Wynn Resorts turned a polluted industrial site along Boston’s Mystic River into a thriving riverfront environment where wildlife is flourishing, giving the local community a renewed waterfront greenspace to enjoy.
- Waste Reduction Overhauls: Operations at Encore Boston Harbor were designed to send zero waste to landfills, and Wynn Las Vegas continues to replace single-use plastics with sustainable alternatives while implementing single-stream recycling.
Lowering Carbon Emissions
Wynn Resorts has made commitments to several significant initiatives designed to confront the global threat of climate change, including net-zero CO2 emissions by 2050, stopping and reversing year-over-year growth of operational carbon dioxide emissions by 2030, and procuring 50 percent renewable energy by 2030. To align with the goals of the Paris Climate Accord, Wynn Resorts will build on the successful planning, implementation and expansion of its large-scale environmental projects, including:
- Wynn Solar at Stillwater (NV): In 2018, Wynn installed one of the 10 largest corporate solar sites of the year, featuring 20 megawatts (MW) of generating capacity. Wynn’s Las Vegas properties include 2 MW of rooftop solar panels, which work in concert with the Stillwater project to help supply up to 75 percent of Wynn’s peak energy needs from the sun.
- Boston Microgrid Innovation: Encore Boston Harbor is the first integrated resort in the U.S. with an on-site microgrid that balances solar energy production, combined heat and power co-generation and battery storage.
Strengthening Diversity, Equity & Inclusion
Increasing Board and Management Diversity
Wynn Resorts has established a goal of achieving 50 percent diversity among board members, and as of the 2021 Annual Meeting, Wynn Resorts’ board is 50 percent diverse, with four directors being women and one racially diverse director.
Wynn has adopted an NFL-style “Rooney Rule” policy to include (and have any search firm it engages to include) candidates with a diverse background in race, gender and/or ethnicity when evaluating new candidates for the board.
Engaging Diverse Suppliers and Vendors
Wynn Resorts recognizes the vital contributions of Minority-owned and Women-owned Business Enterprises (MWBEs) to the economies of the nation, the state, the community and the Company. Wynn’s supplier diversity policy objectives are to:
- Actively and routinely seek out qualified MWBEs that can provide high quality commodities and services in a competitive market.
- Encourage major suppliers to Wynn Resorts who are not MWBEs to support diversity in their operations.
Seek opportunities to support the development and competitiveness of MWBEs through instruction, mentoring and other outreach activities.
Investing in Communities
Wynn Resorts’ legacy as an agent of change is supported and extended by the collective spirit of service in the hearts of our approximately 27,000 global employees. Wynn Resorts employees volunteered more than 37,000 hours globally in 2021. Together, they inspired Wynn’s corporate culture of giving that builds resilience in our home communities. Wynn Resorts employees in North America led in 2021 by contributing more than $620,000 to the community through the Wynn Employee Foundation. The Company matching those contributions, and additionally donated more than $2.9 million in 2021.
Combining philanthropy with citywide economic and infrastructure development has become Wynn’s community relations calling card. And because each community the Company operates in functions with its own unique framework, Wynn Resorts design customized community-development projects to solve specific social challenges. To ensure these projects work better for more people and drive long-term inclusive growth, the Company partners with a spectrum of local civic leaders to identify financial, supply chain, and operational gaps for Wynn Resorts to fill where it matters the most. The Company relies on these essential relationships with community leaders to guide Wynn Resorts’ extensive nonprofit work to strengthen infrastructure that provides for the underserved, as well as mobilize immediate relief efforts during times of crisis or natural disaster.
Wynn Resorts extended the international ‘Giving Tuesday’ initiative with its third annual Giving Week celebration. From Nov. 30 to Dec. 7, 2021, Wynn hosted 10 fundraising and volunteer events in support of community partners, including Catholic Charities of Southern Nevada, Three Square Food Bank, USO Nevada, Project 150 and the Wynn Employee Foundation.
Wynn Scholarship Programs
The Wynn Employee Foundation’s Scholarship Program was extended to Encore Boston Harbor employees and their families in Fall 2019. One of the first recipients awarded in Spring 2020 was Zhihua Zhu, a freshman at the University of Massachusetts Boston majoring in computer science. Zhihua’s father, Bin Zhu, is an assistant chef at Encore’s Red 8 restaurant. The scholarship program provides up to $7,500 per year for tuition and expenses to employees or their children.
Wynn Resorts also gave $250,000 to the University of Nevada Las Vegas’ International Gaming Institute Leadership Diversity Initiative Fund, which includes support for the Young Executive Scholars Hospitality & Tourism Program. Each summer, rising stars in the Clark County School District are invited to participate in the four-week summer program to discover managerial and executive-level career opportunities in the global hospitality tourism industry.
Responsible Leadership
Protecting and Empowering Consumers
Responsible gaming is an integral part of daily operations at Wynn Resorts. One hundred percent of Wynn Resorts properties adhere to the AGA’s Responsibility Code of Conduct. Patrons may request at any time to be removed from any promotional mailings and revocation of casino-specific privileges such as access to markers, player card privileges and on-site check cashing. The Company reserves the right to exclude a patron from gaming without a request from a patron. Wynn Resorts also makes information available to all patrons explaining the probabilities of winning or losing at the various games offered at its casinos.
Training Employees
Wynn Resorts provides education to all new employees on responsible gaming and provides periodic refresher training to current employees.
Establishing and Following Rigorous Business Standards
Because Wynn Resorts takes pride in guest loyalty, publishing accurate and consistent information is the foundation of building trust with Wynn Resorts’ customers. Responsible marketing is part of the communication strategy across the business and is part of the Company’s commitment to responsible gaming. Wynn Resorts advertises responsibly by including a responsible gaming message and a toll-free helpline number in advertising messaging related to gaming where practical. Wynn Resorts places media where most of the audience is reasonably expected to be above the legal age to participate in gaming activity. The Company does not feature marketing designed to appeal to those under the age of 21. Wynn Resorts’ marketing practices also adhere to AGA’s Responsible Marketing Code.
Combatting Human Trafficking
Human trafficking is a global issue that requires local prevention efforts. The hospitality industry must play an important role. Wynn Resorts rallied around the issue in 2020, developing new training programs and security procedures implemented in 2021. Wynn Las Vegas drew on the program developed at Encore Boston Harbor, which partnered with My Life My Choice, a Boston-based nonprofit, to develop education for every employee upon starting employment. Encore Boston Harbor continued to provide refresher trainings to employees throughout 2020, including a webinar for supervisors on the persistence of human trafficking during the COVID-19 pandemic shutdown.
In expanding training to Las Vegas, Wynn Resorts partnered with the nonprofit iEmpathize to develop a training program for Wynn North America employees in 2021. The purpose of the training is for employees in both guest-facing roles and back-of-house operations to develop an empathetic, victim-centric awareness of the risks of human trafficking, helping employees identify suspicious behaviors and take the quickest and safest procedures for alerting Wynn Resorts security. These procedures were put into action in early 2021, when Wynn Las Vegas participated in a Las Vegas Strip-wide search for missing minors during Super Bowl Weekend.
Privacy Policy
This privacy policy applies to the following websites operated by the American Gaming Association (AGA): www.americangaming.org and www.havegameplan.org. (“collectively called the Sites”). This privacy policy advises our visitors and members of the types of personal information that may be collected on the Sites and the practices that AGA follows with respect to the use and dissemination of such information. Your use of the Sites indicates your consent to the terms of this Privacy Policy.
This Privacy Notice does not limit collection, use, processing, sharing, or handling by AGA of aggregated, de-identified, or anonymized information, provided that the information cannot be associated with an identifiable individual.
If you have any questions, comments or concerns regarding this privacy policy, please contact us via e-mail at , fax at 202-637-2676 or mail to American Gaming Association, 799 9th St NW, Suite 700, Washington, D.C. 20001.
Information We Collect
The Sites collect personally identifiable information when you voluntarily complete a registration form, complete other forms or surveys, or otherwise choose to provide us with information. Depending upon the point of collection, this personally identifiable information includes but is not limited to contact data (such as your name, address, phone number and e-mail address, as well as any other types of information you voluntarily provide us as you interact with our Sites.
In addition, our web servers may automatically collect and log web usage data and other information from you when you visit the Site. This information, including the Internet Protocol address of the device you use to access the Sites, computer and mobile device type and operating system information, referring site, pages viewed and length of visit, informs us about how visitors use and navigate our Sites. We may also use a third party service to track trends and Site usage.
Choice/Opt-Out
If you would prefer to opt-out of receiving future marketing communications or publications from AGA, please notify us of your preferences by e-mail at , and we will use commercially reasonable efforts to fulfill your request. However, we cannot guarantee that the information you provide us has not been already shared with G2E.
California Shine The Light
The California Shine the Light Law, Cal. Civ. Code Section 1798.83, requires organizations to disclose certain information about information shared with third parties that is used for the third parties’ direct marketing purposes. These disclosure requirements only apply if AGA were to share personal information with third parties for the third parties to market their own services and products directly to consumers. If you are a California resident, you may request information about the disclosure of your personal information to third parties for the third parties’ direct marketing purposes by contacting us via e-mail at , fax at 202-637-2676 or mail to American Gaming Association, 799 9th St NW, Suite 700, Washington, D.C. 20001.
Security
While we have measures in place to help prevent unauthorized access, maintain data security and make proper use of the information that we collect, no transmission of data over the Internet is guaranteed to be completely secure, and we cannot guarantee the security of any information you provide to us.
Retaining Your information
We keep your personal information for no longer than necessary for the purposes for which the personal information is collected. The length of time for which we retain personal information depends on the purposes for which we collect and use it and/or as required to comply with applicable laws or business requirements (such as accounting or reporting requirements) and to establish, exercise, or defend our legal rights.
Reviewing Your Information
If you want to ask about the personally identifiable information we have collected about you, you may contact us via e-mail at . To protect your privacy and security, we take reasonable steps to verify your identity before we disclose or make any corrections to such information. Depending on the state where you live, you may have the right to request the deletion
of your personal information and the correction of inaccurate information.
Links
As a convenience to you, we provide links to affiliated and other third-party websites on the Sites. Please be aware that other than the Sites specified and identified in the first paragraph of this policy,
the websites to which we provide links are not subject to this AGA privacy policy, and we thus recommend that you review the privacy policy of each such website to determine how that website protects your privacy.
Children’s Privacy
AGA’s sites are not directed to children under the age of 18. AGA does not knowingly collect or store personal information about children under the age of 18.
If you are a child and we learn that we have inadvertently obtained personal information from you from our Sites or from any other source, then we will delete that information as soon as possible. Please contact us at if you are aware that we may have inadvertently collected personal information from a child.
Non-U.S. Visitors To The Site
Please note that the Site is directed toward users who reside in the U.S. It is not our intent to gather personally identifiable information from individuals residing outside of the U.S. If you are located outside of the U.S., the information you provide to AGA will be transferred to the U.S., whose laws may not provide the same level of protection for personal information as your home country. By using the Site, you consent to this transfer.
Policy Modifications
The AGA reserves the right to change this privacy policy from time to time to reflect changes in our business practices. Any changes to AGA privacy policy, including information collected and the use and disclosure of information, will be posted here. Following any modification, we will revise the “last updated” date at the top of this privacy policy, so be sure to check back periodically for the most current version of our privacy policy.
Aristocrat
“Prioritizing diversity, responsibility and sustainability are not only good for business—they’re the right thing to do. I’m proud that Aristocrat has made ESG core to our growth strategy. It’s one important way we can help ensure the gaming industry has a sustainable and vibrant future.” – Trevor Croker, CEO & Managing Director
Advancing Sustainability
Lowering Carbon Emissions
In November 2021, Aristocrat announced its intention to set an emissions reduction target through the Science-Based Target Initiative (SBTI).
In 2021, Aristocrat expanded the tracking and evaluation of our carbon emissions, including energy, transport, travel and recycling for the largest parts of our operations in Australia and North America. We are also scheduled to implement an Environmental Management System (EMS) platform in 2022 which will enhance our ability to capture and report emissions data to help us meet our emissions reduction target.
Reducing Resource Consumption and Waste
Aristocrat is committed to reducing environmental impacts through adopting circular economy principles, including development of practices that promote responsible manufacturing and materials management. Focus areas for Aristocrat include innovative sustainable product design, waste management, reuse and recycling of components and materials.
Aristocrat is introducing a phased approach to expanding climate-related disclosures over three years in response to the benchmark Task Force on Climate-Related Financial Disclosures (TCFD) Recommendations. Further highlights include:
- Achievement of an 80 Plus Silver rating for power supply efficiency in our Gen 9 gaming machines
- Improvement in recycling performance at our integration centers
- Introduction of hybrid vehicles and EV charging stations in key locations
Strengthening Diversity, Equity & Inclusion
In 2021, Aristocrat was certified as a Great Place to Work (GPTW) for the first time in North America and Australia, and in India for an impressive sixth time. The certification is welcome recognition of the progress the Company has made in putting ‘people first’ in our organization, listening to employees and striving to further improve our culture and the experience of working at Aristocrat.
2021 also saw the launch of Aristocrat’s flexible hybrid working model called “all.flex”. all.flex encourages flexible work – including opportunities for permanent hybrid or remote working – as well as other flexible options that work for individuals, their teams and the broader business.
Increasing Board & Management Diversity
In 2021, Aristocrat achieved its Board endorsed objectives of gender diversity. The objectives were at least 30% of each gender for the Board, Executive Steering Committee (ESC) and the Aristocrat Group. For 2021, composition of the Board was 42.8% women, ESC 40% women and Aristocrat Group 32% women.
Aristocrat also achieved above target hiring of women in open roles in Gaming & Pixel United and increased female representation across the Group.
Strengthening Employee DEI
As part of its ongoing commitment, Aristocrat has continued to focus on improving people and culture practices from the perspectives of gender equality, diversity and inclusion in recruitment, promotion, development and pay. Aristocrat also refined its recruitment and selection practices to ensure diversity in candidate shortlists and interview panels.
In 2021 Aristocrat launched a variety of Employee Impact Groups across the Enterprise on Gender, Race/Ethnicity, LGBTQ+, and Allyship. One Employee Impact Group is GAMER which is dedicated to supporting employees who identify as Black/African American/BIPOC (Black, Indigenous, People of Color) and their allies. GAMER stands for Gaming, Awareness, Mentoring, Education, & Relationships and the group’s vision is to promote the inclusion of the African American/Black voice at Aristocrat.
The Company also launched ‘Aristocrat Together’, two virtual diversity and inclusion summits to provide learning opportunities to employees about a range of diversity and inclusion issues and the events were attended by approximately 2,000 employees globally.
Investing in Communities
Delivering in Times of Crisis
Throughout 2021, the Company deployed initiatives aimed at protecting the immediate and longer-term health and wellbeing of our employees. A key focus has been providing effective information and communications across the organization to keep employees updated on COVID-19 related developments, and to alleviate employee anxiety and uncertainty.
Actions included providing remote working assistance, access to paid leave, counselling, and assistance; promoting our wellbeing portal; launching a mandatory mental health support learning module; and expanding the Employee Relief Fund to assist employees with financial hardship related to COVID-19 and beyond. Over 2021, more than $186,000 in grants were made to 247 employees through the Employee Relief Fund.
Addressing Critical Community Needs
Most of Aristocrat’s charitable giving is led by employees and teams at the regional and local levels. Fundraising and volunteer initiatives are coordinated through regional corporate community investment (CCI) programs. Throughout 2021, 350 employees participated in volunteering activities, and over AUD1 million in donations were granted to 65 charitable organizations.
Aristocrat Gaming (US) supports many community organizations, including Goodie Two Shoes, Baby Bounty, CPA, Communities in Schools, Cupcake Girls, Project 150 and Friendship Circle of Las Vegas.
Big Fish supports numerous charitable initiatives across the US including Northwest Harvest, United Way, Giving Tree – Child Haven, Alameda, County Community Food, National Breast Cancer Foundation, Kaiser Nursing, Seattle Pride, United Success Academy, Hesperian Elementary, Campbell Hill Elementary, Game Heads.
A key highlight for 2021 included a partnership with The National Association for the Advancement of Colored People (NAACP) to assist over 2,800 students who were experiencing significant needs during the pandemic. Employee volunteers assembled more than 500 food kits to provide more than 3,000 meals for students, along with essential school items and information designed to educate students about resources and additional support available within the community.
Preventing Bribery and Corruption
As part of its commitment to the highest standards of integrity, Aristocrat’s Anti-Bribery and Corruption Compliance Program takes a zero-tolerance approach to bribery and corruption. Aristocrat requires comprehensive compliance training for all members of its Board of Directors, executive leadership team, group risk and audit team, all sales employees and select manufacturing and procurement teams. A whistleblower program allows employees to report suspected corruption.
Responsible Leadership
Protecting & Empowering Consumers
In 2021, Pixel United, Aristocrat’s digital business expanded its commitment to empowering and informing players through in-app messaging directing players to “Responsible Play” resources and unified self-exclusion procedures for social casino-style video games.
Aristocrat also released its fourth player information video in 2021 explaining the role of sound in gaming machines. These videos and a variety of RG resources for players are contained in a newly launched webpage on Aristocrat’s corporate website.
Establishing & Following Rigorous Business Standards
In 2021 Aristocrat created an internal Gaming RG Working Group to deliver forward looking pipeline of RG technologies. In 2020, Aristocrat updated its marketing guidelines, which are designed to enable game, product development, marketing, and legal teams to develop marketing which is consistent with our Responsible Gameplay Policy. In 2021, similar guidelines were established for Pixel United.
Training Employees
Approximately 99 percent of eligible Aristocrat employees completed responsible gameplay training in 2020 and a new targeted training program is set to be rolled out in 2022. A new responsible gaming online portal provides an always-available one-stop shop for responsible gaming resources.
In 2021, the Company again supported the AGA’s Responsible Gaming Education Week, with a program of employee-focused webinars featuring external experts in RG policy, treatment and research. The webinars proved popular, with more than 1,500 staff from Aristocrat Gaming worldwide attending across three sessions.
Investing in research and partnering with advocacy groups
In 2021, Aristocrat provided funding to support problem gambling councils across the U.S. including the International Center for Responsible Gaming, Oklahoma Association on Problem Gambling and Gaming, Illinois Council on Problem Gambling, National Council on Problem Gambling, Nevada Council on Problem Gambling, California Council on Problem Gambling, and Council on Compulsive Gambling of Pennsylvania.
Responsible Play
Learn more about today’s gaming industry and our commitment to responsible leadership.
The adrenaline of chance.
The excitement of winning.
It wouldn't be possible without
a foundation of responsibility.
Starting the moment an account is opened to when we payout winnings, our top priority is ensuring customers play responsibly and for fun.
From its inception in Atlantic City to the evolution to a new era of gaming today, responsible gambling is ingrained in our DNA. Learn more about today’s gaming industry and our commitment to responsible leadership.
Responsible Play
Whether slots, table games, sports betting or iGaming, gambling is an popular form of entertainment for American adults. AGA research shows that nearly half of all American adults (49%) participated in some form of gambling in the past year.
Most Americans who choose to gamble do so for entertainment. We want customers that enjoy using our products for entertainment value which is why we provide tools and resources for all customers so that they can identify what works for them to engage responsibly.
If you’re getting in on the fun, make sure to Have A Game Plan and bet responsibly.
Meeting High Regulatory Standards
Gaming is one of the most regulated industries in the U.S.
More than 5,000 dedicated state and tribal regulators establish and enforce robust license and regulatory frameworks. These regulators work every day to provide careful and effective oversight and ensure it evolves with the growth of the marketplace. Our members recognize every license to operate is a privilege, not a right, and are focused on meeting and exceeding regulatory standards.
Beyond regulatory oversight, AGA members abide by our Responsible Gaming Code of Conduct, a pledge to prioritize responsible gaming as an integral part of our industry’s daily operations.
RESOURCE
Responsible Code of Conduct
The AGA and its members pledge to prioritize responsible gaming as an integral part of our industry’s daily operations.
Advertising Responsibly
Advertising is critical to migrate customers to the legal market, ensure they see responsible gaming messages, and build a thriving marketplace.
More than eight in 10 (84%) of past-year gamblers are aware of at least one responsible gaming resource, including 91 percent of sports bettors.
Leveraging Technology
Like any industry, the gaming industry is exploring how to integrate new technologies and data to improve products and cater to customers.
Most importantly, we are leveraging new technologies to advance responsible play. AGA members are working to marry research on responsible play and problem gambling, data from customers and machine learning, and customer service to identify potentially risky patterns and support positive player experiences or provide help, if needed.
Ensuring Help is Available
The expansion of legal gaming in the U.S. means there’s never been more attention paid, more resources invested or more programs dedicated to responsible and problem gambling than there is today.
Problem gambling helplines like 1-800-GAMBLER are vital for providing support and counseling to those for whom gambling is no longer fun. Today, we are the top marketer of problem gambling helplines.
If you or someone you know is struggling with a gambling problem, help is available.
Protecting Younger Populations
Gambling is entertainment strictly for adults. Ensuring that casino gaming activities are only engaged by responsible adults is a prerequisite for regulated gaming companies. Whether online or in-person, our industry applies robust Know Your Customer protocols to confirm the age, identity and source of funds of players.
DID YOU KNOW?
The AGA’s Responsible Marketing Code for Sports Wagering sets specific limits to protect young adults and underage audiences, including bans on college advertising and targeting advertising to 21+ audiences. According to Nielsen Ad Intel, nearly 95% of AGA member ad impressions were delivered to viewers 21+ in the past year.
In addition to legal industry efforts, parents play an essential role in preventing underage gambling. Verified players, including parents, should never provide access to minors to gamble. It is not only against the law and violates an operator’s terms of service but puts an adult product in the hands of a vulnerable population. Instead, like any other adult product, families should have a healthy dialogue about the risk of gambling, the legal age, and how to engage responsibly.
Responsible Gaming
AGA members dedicate hundreds of millions of dollars every year to provide tools for customers to bet responsibly, train employees to monitor and engage players who need help, and fund research to prevent and treat problem gambling.
We lead investment in responsible and problem gambling research. Since 1996, the gaming industry has committed more than $40 million to independent academic research to better advance responsible gambling and treat problem gambling. That includes $10 million in the last five years alone.
AGA members devote millions of dollars every year to meet high regulatory standards, give customers the knowledge and tools they need to bet responsibly, and train employees to monitor and engage players who need help.
More than half (57%) of sports bettors report seeing an increase in responsible gaming messaging over the past year.
Member Commitments
AGA members continue to invest in education, research and programs to advance responsible play.
2025
March 6, 2025 | DraftKings Renews State Council Funding Program and Expands Responsible Gaming Initiatives
Read the Press Release
February 28, 2025 | MGM Resorts & BetMGM Expand Commitment to Problem Gambling Research, Treatment & Public Awareness
Read the Press Release
February 7, 2025 | FanDuel Announces That Nearly Half of Customers Engaged with My Spend During the 2024-2025 NFL Season
Read the Press Release
January 21, 2025 | ESPN Launches “The Talk” Campaign to Promote Responsible Sports Betting
Read the Press Release
2024
December 10, 2024 | FanDuel Expands Suite of Responsible Gaming Tools with Introduction of My Spend
Read the Press Release
December 10, 2024 | MGM Resorts celebrates unique milestone in responsible gaming
Read the Article
September 4, 2024 | FanDuel Launches “Trusted Voices: Conversations About Betting” Focused on Helping Parents and Families Discuss Gambling
Read the Press Release
September 3, 2024 | Responsible Gaming Education Month 2024: Sands Kicks off Team Member Awareness Campaign
Read the Press Release
September 3, 2024 | EPIC Global Solutions and Bally’s partner to set new standards for Responsible Gaming
Read the Press Release
August 30, 2024 | MGM Resorts & BetMGM To Increase Responsible Gaming Message at NFL Stadiums During Upcoming Season
Read the Press Release
June 26, 2024 | Kindbridge Research Institute Announces Formation of Military Gambling Awareness Committee
Read the Press Release
April 22, 2024 | Lori Kalani to Join DraftKings as First Chief Responsible Gaming Officer
Read the Press Release
March. 27, 2024 | New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices
Read the Press Release
March. 21, 2024 | DraftKings and Kindbridge Behavioral Health Expand Program That Provides Treatment Resources for Individuals Experiencing Potential Indications of Problem Gaming
Read the Press Release
March. 14, 2024 | DraftKings Launches “My Stat Sheet” – a New Tool to Promote Responsible Gaming
Read the Press Release
March. 6, 2024 | FanDuel Introduces New Mental Health Collaboration and Support Efforts During Problem Gambling Awareness Month
Read the Press Release
March. 1, 2024 | MGM Resorts & BetMGM Strengthen Relationship With Kindbridge, Furthering Support for Problem Gambling Research & Treatment
Read the Press Release
Jan. 23, 2024 | Pavilion Payments Funds Research and Grant Award for the International Center for Responsible Gaming
Read the Press Release
Jan. 24, 2024 | FanDuel Announces New Financial Literacy Partnership in Expansion of Effort to Empower Responsible Gaming
Read the Press Release
2023
Feb. 2, 2023 | PENN Entertainment’s Barstool Sportsbook and HollywoodCasino.com Achieve Responsible Gaming Accreditation under the Responsible Gambling Council’s RG Check Program
Read the Press Release
Feb. 24, 2023 | BetMGM Announces New Pledge to Promote Responsible Gaming in Advertising
Read the Press Release
Mar. 1, 2023 | MGM Resorts & BetMGM Strengthen Responsible Gaming Commitment With 5-Year Gamesense Extension
Read the Press Release
Mar. 29, 2023 | GeoComply funds new International Center for Responsible Gaming research program
Read the Press Release
Mar. 30, 2023 | Responsible Gambling Council Approves BetMGM For Top Accreditation
Read the Press Release
Mar. 30, 2023 | Fanatics, Hard Rock Digital, PointsBet Join Coalition of Leading Online Operators Focused on Responsible Gaming
Read the Press Release
Jun. 13, 2023 | OpenBet expands responsible gaming capabilities with Neccton acquisition
Read the Press Release
Jul. 25, 2023 | Upkeeping responsible gambling duties: bet365 extends partnership with Rightlander
Read the Press Release
Aug. 31, 2023 | MGM Resorts’ & BETMGM’s Responsible Gaming Program Gamesense to Be Featured at Nine NFL Stadiums
Read the Press Release
Sep. 12, 2023 | FanDuel Marks Responsible Gaming Education Month with Major Investment in its Responsible Gaming Ambassador Program
Read the Press Release
Nov. 16, 2023 | IGT Reaffirms Responsible Gaming Leadership with G4 Certification for Global Gaming and PlayDigital Segments
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Dec. 21, 2023 | MGM Resorts Provides $360,000 Donation To International Center for Responsible Gaming
Read the Press Release
WASHINGTON – The American Gaming Association (AGA) released its updated Code of Conduct at a Responsible Gaming Education Week event in Las Vegas. The event featured a panel discussion on how the industry prioritizes responsible gaming and included representatives from UNLV’s International Gaming Institute, BMM Testlabs, Caesars Entertainment and the Association of Gaming Equipment Manufacturers. Rep. Dina Titus (NV-1) delivered keynote remarks to kick off the event.
Responsible Gaming Education Week provides an opportunity to showcase the industry’s year-round dedication to responsible gaming programs and is an important part of the industry’s steadfast commitment to promoting responsible gaming. This event is the first of two events being held this week, with the second event held in Boston, Massachusetts.
To highlight the 21st anniversary of the industry’s Responsible Gaming Education Week, gaming operators and manufacturers across the United States will commemorate the industry’s responsible gaming efforts by holding responsible gaming educational activities.
“For the 21st year, we are spending this week highlighting our industry’s commitment to responsible gaming. This year, we’re emphasizing that the industry’s commitment to responsible gaming is more than a pledge, it’s a priority for gaming properties across the country” said Sara Slane, senior vice president of public affairs of AGA. “As gaming enters a new landscape, our industry is prepared to be a proactive partner in how we approach responsible gaming, highlighted today with our updated Code of Conduct that spells our obligations to our patrons, employees and communities.”
Tuesday’s panel in Las Vegas included Dr. Bo Bernhard, executive director of International Gaming Institute, UNLV; Robin Bernhard, senior manager, marketing & education at BMM Testlabs; Jennifer Shatley, responsible gaming policies and compliance specialist with Caesars Entertainment; Connie Jones, director of responsible gaming at the Association of Gaming Equipment Manufacturers; and Slane.
AGA’s Code of Conduct guides industry efforts to build a more cohesive dialogue on responsible gaming. The updated code expands its guidelines to include wagers on sports, as well as new advertising provisions to ensure casino and sports betting marketing is targeted to an age-appropriate demographic with tasteful content and reasonable frequency.
About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
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Everi
“At Everi, we recognize that we can be at our best only when we embrace and reflect the customers and communities we serve. Therefore, we must continuously challenge ourselves to evolve and strive to build a long-lasting culture that fosters, promotes, and encourages diversity and inclusion, environmental sustainability, volunteerism and community involvement, and responsible gaming.”
Advancing Sustainability
Lowering Carbon Emissions
Everi has implemented recording and reporting protocols at its corporate headquarters and other office and manufacturing locations to monitor its environmental impact, and is setting long-term sustainability targets. Everi’s commitment to a reduced carbon footprint and preservation of precious water supplies includes using 100 percent renewable energy to host its data at SWITCH facilities. This 100 percent green energy supply is generated by Nevada solar farms and WECC hydroelectric plants.
Reducing Resource Consumption and Waste
As a smaller Company, Everi is still progressing in its development of measurement tools. Everi has focused its efforts on water and electricity conservation, paper usage, recycling and parts refurbishment, and consolidation of facilities. Everi currently has recycling partners for industrial material used in the manufacture of its products, including cardboard, electronics, pallets, batteries, packaging materials and metals, as well as consumer paper, plastics, and aluminum. In the Games business, Everi redeploys component parts and electronic gaming machines to the extent possible.
Strengthening Diversity, Equity & Inclusion
Increasing Board and Management Diversity
The efforts to support diversity in leadership at Everi start with the Board. Everi was recognized by 2020 Women on Boards (now 50/50 Women on Boards) as a Winning “W” Company for achieving at least 20 percent representation of women on its Board prior to the organization’s 2020 target date. Currently, 37 percent of Everi’s independent Board members are women and 25 percent are ethnically diverse.
Strengthening Employee DEI
Everi embraces and lives by one of its key Company values: inclusion. The Company provides leadership training on how to manage unconscious bias in the hiring process, including through a blind resume screening process for new applicants, removing certain demographic information from resumes before the initial review, focusing instead on the talent and qualifications of each applicant.
Investing in Communities
Expanding Education and Career Opportunities
Everi business leaders also support the NEWL program of the Women’s Research Institute of Nevada (WRIN) at UNLV, serving as mentors and offering internships to participating students to provide exposure to the business and to develop the leadership skills of young women.
Everi also provides ongoing support of local charities and community organizations, having contributed to organizations such as those that support the needs of the LBGTQ community, at-risk children, individuals with disabilities, and many Native American organizations throughout North America.
Everi seeks to bring positive, lasting change to the communities where its employees and customers live and work. For instance, Everi is proud of its financial support of the First Americans Museum in Oklahoma City, which builds awareness of and provides education about the collective history of 30 First American Nations in Oklahoma, and of many Native American organizations throughout North America.
Women’s Leadership Initiative
The Women’s Leadership Initiative (WLI) at Everi offers new opportunities for growth and advancement at all levels of leadership. Launched in 2017, the WLI has included more than 145employees. WLI members participate in industry educational seminars and external networking experiences, including events through Global Gaming Women (GGW), an organization dedicated to enriching the professional lives of women in gaming through education, mentorship, and networking. All members are encouraged to lead WLI events and participate in networking activities with Company leadership, as well as the WLI-sponsored Mentorship Program which was expanded in 2022, as a result of its success, to include employees outside the WLI.
Responsible Leadership
Protecting and Empowering Customers
As a technology supplier to the industry, Everi encourages and promotes responsible gaming. Everi’s initiatives and Self Transaction Exclusion Program (STeP) enable casinos to enhance their promotion of responsible gaming while helping them comply with local laws in the prevention of problem gambling. Everi’s CashClub Wallet™ also includes velocity and transaction limit tools as a supplement to its existing STeP program.
To further its commitment to responsibility and provide its casino operator customers a toolset designed to efficiently maintain compliance with various tax reporting and anti-money laundering requirements, the Company has developed Everi Compliance® AML, a platform with features such as quick alerts, currency transaction and suspicious activity report filing, auditable logging, and tax form generation. These compliance features can similarly be utilized by casinos in support of their responsible gaming initiatives, including Merchant STeP programs.
Establishing and Following Rigorous Business Standards
Everi’s Code of Business Conduct, Standards and Ethics contains the Company’s policies on privacy and data protection, anti-money laundering, environmental sustainability, social responsibility, diversity and inclusion, human rights, supplier diversity, workplace safety and health, and responsible gaming. As Everi continues to grow, innovate, and build a culture based on the principles of respect and transparency, and be a transformative force in the gaming supplier market, it is the Company’s duty to its customers, its business associates, the communities it serves, and the Company itself to uphold the highest standard of ethical conduct, integrity, and compliance in all that it does.
Protecting Human Rights
Similarly, Everi’s Supplier Code of Conduct outlines its values and expectations of vendors and their subsidiaries, officers, directors, employees, and agents that supply goods and/or services to Everi. The Company’s Supplier Code of Conduct reinforces its commitment to the improvement of economic, environmental, and social conditions through its business activities, including on human rights and labor practices, environmental regulations, protection, and health and safety.
Everi Cares Giving Module
To continue Everi’s commitment to community and provide its casino operator customers with a way to complement their own corporate social responsibility initiatives and support their communities, the Everi Cares™ Giving Module is a platform that allows casino patrons to donate change from redeemed vouchers. Everi’s customers and their patrons have embraced the concept of the Giving Module and the potential impact from each donation of change. To date, Everi’s customers’ patrons have made donations to approximately 125 regional and national charities through the Giving Module.
Last year during Responsible Gaming Education Week, the AGA introduced the enforcement process for the Responsible Marketing Code for Sports Wagering. Join us on Wednesday, September 22 at 2 pm ET for an overview on how to align your marketing, advertising, and communications with the code.
During the 21st annual Responsible Gaming Education Week, industry stakeholders convened at the University of Nevada, Las Vegas (UNLV) International Gaming Institute to highlight the industry’s work in responsible gaming and discuss forthcoming responsibility initiatives.
U.S. Representative Dina Titus (NV-1) delivered the keynote address, updating the audience on recent developments in the gaming industry, placing much of her focus on the expansion of legal sports betting since the Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA) in May 2018. With states across the country legalizing sports betting, Titus stressed the importance of looking at the evolution of the gaming industry “from the standpoint of responsibility.”
The American Gaming Association (AGA) announced an update to the Responsibility Code of Conduct, which guides industry efforts to build a more cohesive dialogue on responsible gaming. The update expanded responsibility guidelines to include wagers on sports, as well as new advertising provisions to ensure casino and sports betting marketing is targeted to an age-appropriate demographic with tasteful content and reasonable frequency.
Jennifer Shatley, responsible gaming policies and compliance specialist at Caesars Entertainment, said the advent of widespread legal sports betting “offers an opportunity.” Adding, “there’s not really regulations or frameworks around [sports betting], and this is the time when we really can regulate how to do this in a responsible manner…how to advertise in a responsible manner, how to operate in responsibly. We already know there’s a huge market out there that is betting on sports illegally…so now we have the ability to build something and protect the consumer.”
Connie Jones, director of responsible gaming at the Association of Gaming Equipment Manufacturers, spoke about technological innovations in responsible gaming, touching on the potential for cashless gaming to offer effective spending controls. As an example of a technological innovation that allows casino-goers to play responsibly, Jones cited PlayMyWay, a responsible gaming app developed by Scientific Games that allows players to gauge how they are tracking against their self-imposed budget in real time.
The panel’s moderator, Bo Bernhard, executive director of the International Gaming Institute at UNLV, concluded the event by underscoring the importance of the industry continuing its dedication to researching responsible gaming and collaborating to advance the issue.
Additional panelists included Sara Slane, AGA’s senior vice president of public affairs and Robin Bernhard, senior manager, marketing & education at BMM Testlabs.
Media Highlights
- AGA expanding code of conduct for responsible gaming, Las Vegas Review-Journal
- Responsible Gaming Advocates Hope Lawmakers Pass Legislation To Help Consumers, Gambling Compliance
Dr. Bo Bernhard
Executive Director, UNLV International Gaming Institute
Robin Bernhard
Senior Manager, Marketing & Education, BMM Testlabs
Jennifer Shatley
Responsible Gaming Policies and Compliance Specialist with Caesars Entertainment
Connie Jones
Director of Responsible Gaming, Association of Gaming Equipment Manufacturers
Dina Titus
U.S. Rep. (NV-1)
Sara Slane
Senior Vice President of Public Affairs, American Gaming Association
Photo Gallery
Washington, D.C. – The American Gaming Association (AGA) commenced Responsible Gaming Education Month (RGEM) 2023 today with new consumer survey data showing the strength of responsible gaming awareness.
As legal gaming expands, consumers continue to report high levels of responsible gaming engagement, with 84 percent of past-year gamblers aware of at least one responsible gaming resource, including 91 percent of sports bettors.
Past-year gamblers also report high confidence in the effectiveness of responsible gaming tools, policies and initiatives. Three-quarters or more of players consider the following measures effective ways to encourage responsible play:
- Deposit Limits (85%)
- Time Limits (78%)
- Wager Limits (77%)
- Employee Training (77%)
- Industry Code of Conduct (75%)
“Our industry’s success is based on earning customer trust, providing safeguards for responsible gaming, and implementing tools that our customers engage to bet responsibly,” said AGA Vice President, Responsibility Cait DeBaun. “Today’s data shows our united effort to elevate responsible gaming is clearly resonating with players and shaping a safer gaming landscape.”
Importantly, as legal sports betting grows in new and existing markets, the survey underscores the value of advertising in driving responsible gaming awareness. More than half (53%) of sports bettors report seeing an increase in responsible gaming messaging over the past year.
Marking the industry’s 25th annual celebration of responsible gaming in September, RGEM 2023 will feature four weekly themes that the industry will activate on:
- Empowering Customers to Play Responsibly | Sept. 1-10
- Legal, Regulated Gaming Protects Players | Sept. 11-17
- Building a Responsible Gaming Culture Within | Sept. 18-24
- Advancing Responsible Gaming with Research | Sept. 25-30
“This month provides a focused opportunity for the gaming community to come together to highlight and advance our efforts,” continued DeBaun. “We look forward to joining with our members, regulators, leagues, media and all stakeholders to uphold our collective responsibility for responsibility.”
Find full RGEM details and resources to participate, including a toolkit for turnkey activation, here.
Background
- Beyond regulatory commitments, AGA members agree to abide by the Responsible Gaming Code of Conduct and Responsible Marketing Code for Sports Wagering – voluntary commitments that set a high standard to protect players.
- AGA’s Have A Game Plan.®Bet Responsibly.™ campaign will also feature prominently during RGEM 2023, bringing together leagues, teams, operators and other sports betting stakeholders to educate consumers on responsible wagering.
- 34 states and the District of Columbia feature operational commercial gaming markets, including casino gaming (27), sports betting (30) and iGaming (7).
Methodology
YouGov, on behalf of the AGA, conducted an online survey from August 3-10, 2023 among a nationally representative sample of 2,018 Americans aged 21 and over. The margin of error is +/- 2 percent and greater among subgroups.