Ten Years of Innovation

Roger Gros; Frank Legato

White Paper | 11.01.2010

Marketing and Game Technology During the First Decade of G2E

Developed in partnership with Global Gaming Expo (G2E) and Global Gaming Business magazine in celebration of G2E's 10th anniversary, investigates how key advancements in marketing and technology—including many products and trends launched at G2E—have shaped and stimulated the growth of the gaming. Includes information on ticket-in/ticket-out (TITO) technology, players clubs and customer relationship management strategies.

AmerGamingAssn @AmerGamingAssn

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August 17, 2018

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