Empower Your Players.
Elevate the Experience.
Bring the Play Smart from the Start messaging platform into your responsible gaming strategy to meet today’s players where they are.
Research-backed Messaging that Connects with Customers
Today’s players are savvy, mobile, and looking for entertainment on their terms. Play Smart from the Start is a new, research-backed messaging platform built to meet that mindset. It encourages players to make informed choices and develop habits that keep gaming fun—before every bet, every time.
This platform was developed based on deep customer insights, messaging tested with current players and built to be flexible, allowing for implementation across digital and in-person experiences. Whether you’re a casino, iGaming or sports betting operator, integrating Play Smart can help strengthen trust, boost player satisfaction, and reinforce your commitment to player-first entertainment.
What Makes This Different
While players are familiar with responsible gaming messaging, many think it is intended for “someone with a problem,” not them. Play Smart from the Start speaks directly to all players in a way that is relevant and resonates, grounded in three core concepts:
- Right State of Mind
Start every game with the right mindset–stay present, know your limits, and play on your terms. - Know the Game
Load up on the knowledge to level up your play—know the rules, understand the odds, and bet with intention. - Act Intentionally
Take a pause to stay in control—set a budget, take breaks, and stay aware, win or lose.
How to Get Started
We’ve built an industry toolkit to help you bring Play Smart from the Start to life—whether you’re adding signage on the casino floor, integrating tips into your app, or training team members to support smart play.
Play Smart to Life
Whether you’re building out a new responsible gaming strategy or refreshing your current efforts, the Play Smart from the Start toolkit makes it easy to embed player-first messaging into your operations. These ready-to-use materials are built to adapt to your needs and help you engage players clearly and consistently.
- Messaging Framework – guidance on language and player insights.
- Creative Assets – social graphics, digital banners, and screen displays.
- Customer Communications – email templates, web copy snippets, and more.
Let's Work Together
Ready to bring Play Smart from the Start to your players? We’re here to help.