Responsible Gaming - Page 10 of 23 - American Gaming Association

Novomatic

“As an operator of international venues and a worldwide exporting technology supplier, we recognize our responsibility towards our approximately 21,000 employees as well as customers around the globe. Driven by our sustainable business strategy, we are strongly committed to ESG issues.” – Johannes Gratzl, Executive Board Member

Advancing Sustainability

Lowering Carbon Emissions

NOVOMATIC is aware that the way in which a Company handles energy, CO2 emissions, waste and water consumption has a major impact on the environment. The main priority for NOVOMATIC is to keep consumption of all resources as low as possible in both manufacturing and gaming facility operations.

NOVOMATIC aims to continuously reduce its absolute and relative energy use, as well as Scope 1 and 2 CO2 emissions. The Company continues to increase use of energy from renewable sources, including generating electricity via solar panels in Australia. In Spain, Basque Gaming and Salones Macao already use 100 percent renewable energy. In the UK, the Company is expanding its vehicle fleet with hybrid cars. In addition, NOVOMATIC facilities worldwide are adopting LED lighting.

Reducing Resource Consumption & Waste

NOVOMATIC is committed to minimizing its environmental footprint through efficient handling of energy and resources, as well as by reducing the waste and emissions that it produces. The Company strives to make positive contributions to environmental protection using both production and operational measures.

Evaluation of previous years shows clearly that the majority of waste produced is non-hazardous. The goal is to continue to reduce total and relative waste volume in the future.

 


 

Strengthening Diversity, Equity & Inclusion

Strengthening Employee DEI

NOVOMATIC’s principles include promoting diversity and equality for all groups, regardless of age, ethnicity, religion, gender and sexual orientation. Embracing diversity, integration and equal opportunities is a basic principle of the NOVOMATIC corporate culture. Doing so also provides a decisive competitive edge for sustainable corporate success. For years, the Code of Conduct, valid for the entire Group, has stated that any type of discrimination within the Company or towards third parties (e.g. customers, suppliers) has no place at NOVOMATIC.

NOVOMATIC acknowledges that it is responsible for creating fair working conditions when hiring and selecting personnel, during career development, as part of the compatibility of family and career, and as part of generation management. NOVOMATIC Americas has a people first, multicultural diversity and inclusion strategy in the U.S. market which has enabled the Company to attract and retain a robust and diverse workforce that represents its country, customers and community well. In job postings, NOVOMATIC uses gender-neutral language and offers applicants the option to use a third gender (m/f/d where “d” stands for diverse). Currently, 56 percent of NOVOMATIC employees are women.

The Company also continued the employee connection programs NOVOSilver Family and NOVOMoms & Dads. In Austria, NOVOMATIC continues to use the job platform WiSR to find and hire older applicants for their technical experience and expertise.

Increasing Board and Management Diversity

In 2020, 39 percent of the NOVOMATIC’s management positions were made up of women.

 


 

Investing in Communities

Addressing Critical Community Needs

NOVOMATIC’s commitment is to contribute to society by sponsoring activities, donations and volunteering. The Company is an active and responsible corporate citizen and invests in its local communities by promoting valuable partnerships and sustainable initiatives. As an international industry leader, NOVOMATIC takes social responsibility seriously. In addition to its economic and regional importance for the economy, the labor market and tax revenue, NOVOMATIC makes an important contribution to society with its social commitment. The Company focuses sponsorship efforts on problem gambling prevention and player protection, sports and competition, art and culture, and strengthening the economy.

In selecting which projects to support, NOVOMATIC looks for international and regional connections, promotion of education and talent, and long-term cooperation in place of short-term activism.

 

Biometric System

One NOVOMATIC innovation in the area of responsible entertainment is the NOVOMATIC Biometric Systems (NBS). This biometric system allows for unique authentication of registered customers using fingerprints and offers the advantage of fully automated access. The advantage for player protection is its unique allocation of biometric data to a registered guest. This means vulnerable groups, such as minors and customers who have been banned from this location, can be quickly identified and excluded.

 

 


 

Responsible Leadership

Protecting and Empowering Customers

NOVOMATIC creates suitable framework conditions to keep gaming fun. The Company prevents minors and other vulnerable groups from using its products through innovative technology. NOVOMATIC welcomes clear legal regulations and is only active in regulated gaming markets.

At NOVOMATIC, Responsible Entertainment covers measures for gaming addiction prevention in the gaming segment as well as measures in the sports betting, lottery and online gaming segments. Responsible Entertainment is a key element in the implementation of business activities at NOVOMATIC.

Responsible gaming initiatives at NOVOMATIC include implementation of Responsible Entertainment employee training, gaming venue visits and workshops in cooperation with the Gesellschaft für Spielerschutz und Prävention (Society for Player Protection and Prevention, GSP), and development of a comprehensive social program for sports betting businesses together with GSP.

Training Employees

NOVOMATIC makes sure its employees are well trained in player protection and that they pay close attention to identifying problematic behavior and act accordingly.

Investing in Research and Partnering with Advocacy Groups

NOVOMATIC understands that prevention and player protection is not just important on-site at gaming facilities. It also takes on central importance in connection with sustainable funding. NOVOMATIC uses long-term partnerships to support initiatives that deliver important scientific information and help improve treatment options. Recently, the Company sponsored the Medical University of Vienna’s research on addiction and addiction therapies.

Washington, D.C. – In a letter to federal lawmakers today, American Gaming Association (AGA) President and CEO Geoff Freeman reiterated the gaming industry’s top priorities in the evolving debate on how to create a successful legal sports betting market in the United States.

Following last week’s momentous U.S. Supreme Court decision ending the federal sports betting ban, the casino gaming industry is dedicated to building the world’s most secure and successful sports betting system. As legal, regulated sport betting expands across the country, AGA and the gaming industry will work with all stakeholders who share our commitment to eliminating the vast illegal gaming market.

Below are the priorities the gaming industry will pursue:

  1. Empower State Regulation: More than 40 states and 260 jurisdictions have proven to be effective gaming regulators. AGA will be a resource to state policymakers and regulators as they consider sports betting legalization. AGA will also combat any attempts by the federal government to neuter state regulatory power.
  2. Place Consumers First: AGA encourages all stakeholders to understand the intricacies of the illegal marketplace and why consumers turn to it. AGA will promote strong consumer protections – which the illegal market fails to offer – and consumer-centric conveniences such as intrastate mobile wagering.
  3. Strengthen Game Integrity: Rigorous sports betting regulation strengthens game integrity, a primary aim shared by the gaming industry and sporting bodies. New technologies make it possible to track legal wagering and identify suspicious activities. The gaming industry supports establishing a national data repository to share any suspicious betting information with law enforcement, gaming regulators and sporting bodies.
  4. Promote Responsible Gaming and Responsible Advertising: The gaming industry encourages effective responsible gaming programs in all jurisdictions that enact regulated sports betting. To this end, the gaming industry will voluntarily pursue the creation of a self-regulatory model to guide sports betting advertising.
  5. Encourage Contracts over Statutes: Sports betting can benefit sporting bodies and gaming companies alike. The gaming industry supports strong contracts between these parties to address issues such as data and the value of other activities. The gaming industry will vigorously oppose efforts to use federal or state legislation to set basic business terms.

About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs in 40 states. AGA members include commercial and tribal casino operators, suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

WASHINGTON – The American Gaming Association (AGA) and the U.S. Chamber of Commerce Foundation (USCCF) Corporate Citizenship Center today announced the release of first-of-its-kind research analyzing the scope of the U.S. casino gaming industry’s community impact and commitment to communities, employees and customers.

Key findings from the report include:

  • Gaming industry respondents reported $367 million in charitable giving last year;
  • Ninety-three percent have comprehensive recycling and energy efficiency programs, 50% higher than the overall private sector;
  • Sixty-nine percent have an institutionalized diversity and inclusion hiring effort;
  • Gaming industry employees contribute more than 422,000 volunteer hours per year, nearly five-times more hours per employee than technology industry employees; and
  • One-hundred percent of AGA member companies surveyed have a responsible gaming policy.

The research revealed that a majority of companies are committed to responsibility as an integral part of their strategic goals and that the overall success of the gaming industry depends on how well companies can support the communities they serve. The gaming industry outpaces most private sector industries in its commitment to diverting waste from landfill and instituting green building and water conservation programs. The full research is available here.

“Above all else, the gaming industry’s highest priority is to promote responsibility in all that we do, from being constructive partners in the communities where we operate, providing exceptional career opportunities to industry employees and ensuring all patrons have the tools they need to engage in our offerings in a responsible manner,” said Bill Miller, president and chief executive officer of the American Gaming Association. “Today’s report shows that the gaming industry is making good on our promise to be responsible community partners, contributing economically and socially to communities across the country.”

“While corporate social responsibility (CSR) reports continue to become standard practice among American businesses, it is rare to see the collective impact of an entire sector,” said Carolyn Cawley, president of the U.S. Chamber Foundation. “We’re proud to work with AGA to release this groundbreaking research that illustrates the gaming industry’s positive efforts in the communities they serve.”

Methodology: The Chamber Foundation analyzed the corporate social responsibility (CSR) programs of AGA members, including a variety of company types and sizes, through quantitative and qualitative research. In the third quarter of 2018, USCCF and AGA surveyed and interviewed 15 AGA member respondents on the scale and scope of their corporate social responsibilities. Those companies represent 168 casino properties, 235,000 U.S. employees and $33 billion in total revenue.

About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

About the U.S. Chamber of Commerce Foundation: The U.S. Chamber of Commerce Foundation is dedicated to strengthening America’s long-term competitiveness. We educate the public on the conditions necessary for business and communities to thrive, how business positively impacts communities, and emerging issues and creative solutions that will shape the future. The U.S. Chamber of Commerce is the world’s largest business federation representing the interests of more than 3 million businesses of all sizes, sectors, and regions, as well as state and local chambers and industry associations.

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IP Casino Resort Spa and the American Gaming Association (AGA) hosted state legislators, local business owners, nonprofit leaders, and gaming industry representatives in Biloxi, Mississippi to discuss the casino gaming’s deep roots in the Magnolia State’s economy and communities.

The event was held in conjunction with the release of AGA’s Casinos and Communities: Mississippi report, which pairs gaming’s economic impact data—more than 37,000 jobs supported and $1.6 billion in wages generated annually across Mississippi—with firsthand perspectives from Mississippians.

AGA president and CEO Bill Miller prefaced the panel discussion by noting that “There’s no such thing as the company town without the company… [Mississippi] is a great example of the casino industry creating economic hubs that allow for gateways to the middle class.”

Biloxi resident Mike Alise, owner of Gulf Coast Produce, whose company was nearly bankrupt when he moved to town 25 years ago, attributed the financial turnaround of his business to gaming, remarking, “The casino industry is unbelievably vital to what we do on a day-to-day basis. It is truly a partnership. We wouldn’t be what we are today without the continued support from the casinos.” Gulf Coast Produce is now a $40 million company, employs 70 workers, and serves every casino on the Gulf Coast.

Key Findings

$4.4 billion in economic impact annually

37,277 jobs supported

$1.6 billion in supported wages

$976 million in taxes and tribal revenue share payments annually

Looking back on the aftermath of Hurricane Katrina, Duncan McKenzie, GM of IP Casino Resort Spa, recollected that, “we got up fast and we were able to help our vendors get up faster because we required goods and services from them…we’re proud to be a part of the team of casinos throughout the state that help other industries and create tax bases.”

State Representative Richard Bennet expanded upon what the gaming industry meant to him as a state official, explaining, “you’re talking about people with retirements, you’re talking about good healthcare, you’re talking about a stable job… and the industry has been good to the state by reinvesting back.”

The panel covered a variety of additional industry topics, including regulation and charitable support for local communities.

Miller concluded the morning’s discussion by emphasizing the industry’s commitment to responsible gaming, focusing his remarks on the importance of responsible advertising in sports betting as legal sports wagering enters the mainstream in Mississippi and across the country.

The panel also featured Allen Godfrey, executive director, Mississippi Gaming Commission, and John McFarland, executive director, southeast Mississippi chapter of the American Red Cross. Larry Gregory, executive director of the Mississippi Gaming and Hospitality Association, moderated the panel.

Media Highlights

Speakers

A man in an orange shirt speaks into a microphone at a conference. He's seated at a table with a nameplate labeled "Mike Alise." Various conference logos are displayed on a banner in the background.

Mike Alise

Owner, Gulf Coast Produce

A man with a mustache, wearing a blue shirt and black blazer, is sitting at a table. He is smiling and has a microphone in front of him. The background has a wavy golden pattern on a dark surface.

Richard Bennett

State Representative, Mississippi Legislature

A man in a suit and red tie speaks into a microphone at a conference, sitting at a table with a white banner behind him displaying logos and the text "GET TO KNOW GAMING." Another person is partially visible in the background.

Allen Godfrey

Executive Director, Mississippi Gaming Commission

A man in a suit speaks at a podium with a microphone, holding a pen. The podium has a logo, and there is an exit sign visible in the background.

Larry Gregory

Executive Director of the Mississippi Gaming and Hospitality Association (moderator)

A man in a suit speaking at a microphone during a conference. He gestures with his hands. The background features logos of the American Gaming Association and "Get to Know Gaming." A name card in front of him reads "John McFarland.

John McFarland

Executive Director, Southeast Mississippi Chapter of the American Red Cross

A man in a suit and tie speaks at a panel event, sitting at a table with a microphone in front of him. The background features logos for "American Gaming Association" and "Get to Know Gaming".

Duncan McKenzie

General Manager, IP Casino Resort Spa

A man in a suit and orange tie speaks at a conference table, holding a "Welcome to Mississippi" booklet. A nameplate reading "Bill Miller" is in front of him. The setting appears formal with a patterned wall and a cup on the table.

Bill Miller

President and CEO, American Gaming Association

New York, NY and Washington, D.C. – The National Basketball Association (NBA) is joining the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign.

Through the partnership, the NBA and AGA will educate basketball fans on the fundamentals of responsible sports wagering by providing turnkey resources for use by the league’s 30 teams. Campaign content will include in-venue, broadcast, digital and social media activations.

“Responsible gaming is an integral component of the NBA’s approach to legal sports betting,” said Scott Kaufman-Ross, NBA Senior Vice President, Head of Gaming & New Business Ventures. “Working with the AGA on this initiative is an important part of our multifaceted approach to this critical topic and will provide our teams with tools to make a true impact on responsible gaming education in NBA markets across the U.S. and Canada.”

Launched in 2019, AGA’s Have A Game Plan campaign unites the sports betting ecosystem around a common consumer education platform, focusing on the four principles of responsible wagering for those who choose to bet:

  • Set a budget and stick to it.
  • Keep it social—sports betting is a form of entertainment for adults.
  • Know the odds.
  • Play with legal, regulated operators.

“As one of the world’s most popular leagues, the NBA will bring Have A Game Plan’s important message to a massive audience,” said AGA Senior Vice President Casey Clark. “It’s critical that the entire sports betting ecosystem is united in our commitment to responsible gaming, and we are grateful for the NBA’s leadership in these efforts.”

The NBA’s partnership with Have A Game Plan adds to its ongoing responsible gaming initiatives, which include public service announcements airing during games featuring Naismith Memorial Basketball Hall of Famer Ray Allen, restrictions on sports betting advertisements, a membership with the National Council on Problem Gambling, and an “opt-in”  focus that provides distinct, dedicated platforms for fans to engage with sports betting, such as NBABet and NBABet Stream, offering them the option to receive sports betting news and analysis across league platforms.

The NBA will join Have A Game Plan’s growing list of partners across the sports and gaming landscape, including Bally’s Corporation, Barstool Sportsbook, BetMGM, betPARX, DraftKings, Delaware North, Entain, FanDuel, Gaming Society, Global Payments, Major League Baseball, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, NASCAR, NESN, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Parx Casino, PENN Entertainment, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, USFL, Vegas Golden Knights, VSiN and Washington Commanders.

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About the AGA
As the national trade group representing the U.S. casino industry, the American Gaming Association (AGA) fosters a policy and business environment where legal, regulated gaming thrives. The AGA’s diverse membership of commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers, and more lead the $261 billion industry and support 1.8 million jobs across the country.

Americans’ favorability toward gaming is growing as the industry expands to new geographies and verticals, according to AGA research.

On a community level, nearly 7 in 10 Americans believe the gaming industry behaves responsibly and a majority (57%) believe the industry gives back in the communities where it operates. And on an economic level, two-thirds of adults view the industry as a positive economic contributor that provides high-quality jobs.

Because of Americans’ positive perceptions of gaming, consumers are also in favor of gaming’s expansion, with 73 percent of adults supporting legalized sports betting in their state.

The gaming industry’s responsible gaming efforts are also continuing to resonate,  with the number of Americans who say the industry is committed to responsible gaming increasing by nearly 40 percent since 2018. Moreover, nearly 80 percent of past-year gamblers are aware of industry-provided responsible gaming resources, and of this group, three-quarters point to specific measures like deposit limits, casino employee training, and time limits as most effective.

Read the full American Attitudes 2021 factsheet.

“We are a committed, responsible partner and economic driver in communities across the country. Because of this, we’ve risen from the most devastating period in our history and embarked on a record-setting comeback. As legal gaming expands to new geographies and verticals, everyone engaged with legal gaming must work together to grow responsibly—our collective success depends on it.” - AGA President and CEO Bill Miller

WASHINGTON, D.C. – Nationwide commercial gaming revenue reached a new quarterly record of $13.89 billion in Q3 2021, according the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker. The new high marks the second consecutive quarter of record U.S. commercial gaming performance.

With $38.67 billion in revenue through the first nine months of the year, the industry has already passed revenue generated for the full year 2020 and is on pace to smash its annual record of $43.65 billion, set in 2019.

 

“Two straight quarters of record gaming revenue is an incredible accomplishment in any context, let alone after the most challenging year in industry history,” stated AGA President and CEO Bill Miller. “Our recovery is not a flash in the pan, but rather a sustained result of our leadership in responsible reopening, world-class entertainment offerings and widespread favorability.

Traditional gaming continues to drive the industry’s performance, with combined slot and table game setting a new quarterly revenue record of $12.05 billion. After lagging in previous quarters, table game revenue beat its quarterly revenue record by more than 10 percent in Q3 2021.

Ten out of 25 states with commercial casinos saw quarterly revenue records, including the four highest-grossing commercial gaming states in 2019: Nevada, New Jersey, New York and Pennsylvania.

On the Las Vegas Strip, gaming revenue also hit an all-time high of $2.06 billion. The record was driven, in part, by the steady return of tourism. 9.2 million people visited Las Vegas in Q3 2021, a nearly 10 percent increase over Q2 2021 and the highest quarterly visitation level since the outbreak of COVID-19.

Q3 2021 commercial gaming revenue was bolstered by record iGaming revenue of $938.6 million. Meanwhile, sports betting revenue saw a quarterly low for 2021 of $886.5 million due to a limited end-of-summer sports calendar. Combined sports betting and iGaming revenue through the first nine months of the year sits at $5.36 billion, up more than 200 percent year-over-year.

“With brick-and-mortar gaming setting records, the expansion into new verticals, and domestic and international tourism recovering, the industry is in a strong position for a full recovery,” continued Miller. “I’m confident that the return of meetings, conventions and international travel will further accelerate gaming’s recovery in 2022.”

Background

  • AGA’s Commercial Gaming Revenue Tracker provides state-by-state and cumulative insight into the U.S. commercial gaming industry’s financial performance based on state revenue reports. This issue highlights third quarter results, covering July 1 through September 30, 2021 (Q3 2021).
  • 32 states and the District of Columbia featured operational commercial gaming markets in Q3 2021, including casino gaming, sports betting and iGaming.
  • AGA’s Gaming CEO Outlook, released in October 2021, shows that half of AGA member CEOs expect positive business conditions to continue to improve for gaming into 2021.

The gaming industry is focused on ensuring our responsible gaming (RG) commitment grows in unison with the expansion of legal sports betting and interactive gaming. This requires gaming operators and suppliers to adapt brick and mortar RG programs to new audiences and formats, create innovative products to address evolving needs, and think differently about responsible gaming.

Join us for an AGA webinar on October 6 at 2:30 PM EDT/11:30 AM PDT for a discussion on:

  • How responsible gaming is evolving with new gaming formats
  • Addressing the responsible gaming continuum–from consumer education to self-exclusion
  • Extending responsible gaming to marketing and advertising

Register Now

Washington, D.C. – Amidst an evolving economic landscape, gaming executives report a positive outlook on future industry business conditions while remaining satisfied with the current business environment, according to the American Gaming Association’s (AGA) Gaming Industry Outlook.

Nearly all gaming executives surveyed characterized the current business environment as good (44%) or satisfactory (50%), mirroring similar sentiment from Q3 2023. Meanwhile, executives are more optimistic about future conditions, with 32 percent of CEOs expecting business conditions to improve over the next six months, up from 20 percent in Q3 2023.

“Gaming’s record-setting growth over the last three years has set a new standard for industry success,” said AGA President and CEO Bill Miller. “However, as we enter a period of market normalization, continued investment and innovation in offering world-class, responsible entertainment experiences will be required to maintain industry momentum.”

Gaming Executive Panel
Gaming executives have become more positive in their views that overall balance sheet health will improve over the next six months (42% net positive), but they expect the pace of revenue growth (13% net negative) and new hiring (22% net negative) to slow. These expectations for decelerating growth have influenced expectations for increases in capital investment and gaming units in operation, with smaller net positive sentiments than before.

  • In contrast to past Outlooks, gaming equipment suppliers are slightly pessimistic about the sale of gaming units for replacement use and new or expansion use (both 13% net negative). However, they remain optimistic about the pace of capital investment (38% net positive).
  • Half of operator CEOs expect capital investments in hotels over the next year to be higher than normal, and compared to last fall, more also expect higher than normal levels of capital investment in meetings and conventions and table games (28%). Meanwhile, 44 percent of CEOs expect increases in food and beverage investment, down from 67 percent in Q3 2023.

These expectations are also informed by evolving macroeconomic challenges. Executives report that inflationary or interest rate concerns continue to be a major factor limiting operations (28%), but these have been overtaken by geo-political risk (34%) and uncertainty of the economic environment (34%) as the biggest limiting factors in the most recent Gaming Executive Panel.

Current Conditions Index
The Current Conditions Index of 102.8 for Q1 indicates solid annualized real economic growth in the industry of 2.8%. This includes gaming revenue, employment and employee wages and salaries. Notably, the Current Conditions Index shows gaming expanding faster than the overall U.S. economy which last week reported 1.6 percent GDP growth in Q1 2024.

Future Conditions Index
The Future Conditions Index stands at 102.2, indicating annualized industry economic activity, after controlling for underlying inflation, is expected to moderately increase over the next six months. This outlook reflects Oxford Economics’ forecast that the U.S. economy will slow during 2024 but avoid recession. Despite a projected economic slowdown, consumer survey results continue to indicate that more than one-third of adults expect to visit a casino during the next 12 months, consistent with prior quarter results.

About the Outlook
The AGA Gaming Industry Outlook is prepared biannually by Oxford Economics. It provides a timely measure of recent industry growth and future expectations. The Q1 2024 survey was conducted between March 28 – April 10, 2024. A total of 32 executives responded, including executives at the major international and domestic gaming companies, tribal gaming operators, single-unit casino operators, major gaming equipment suppliers, and major iGaming and/or sports betting operators.

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Gaming Engagement at Record Level

More Americans than ever participated in gaming-related entertainment over the past twelve months, according to new American Gaming Association research. That exposure and increasing familiarity with the gaming industry is driving widespread recognition of the positive economic and community impacts that gaming brings to the areas we operate.

AGA research shows that nearly half of all American adults (49%) participated in some form of gambling in the past year. More than a quarter of adults (26%) gambled at a physical casino in the past year, while 20% placed a sports bet.

The record level of engagement with the gaming industry comes as nearly 9-in-10 (88%) Americans find casino gambling to be acceptable for themselves or others – a level that has remained consistent for over a decade.

102 million adult Americans, or 41% of the population, visited a casino for gambling or other entertainment purposes in the past 12 months, up from 28% in 2021 and approaching pre-pandemic levels.

The resurgence in visitation has been driven by an influx of younger adults embracing legal, regulated gaming options. The average age of casino-goers has fallen for four consecutive years, from 49.6 in 2019 to 42 in 2023.

 

*Americans’ mean age reflects adults 21+

Compared to other entertainment options, consumers see casino gaming as innovative and value for entertainment spending. 87% of casino visitors consider the entertainment provided by casinos innovative, while 83% believe that casinos offer good value for money compared to other entertainment options.

Widespread Acknowledgement of Gaming’s Economic Benefits

Large majorities of Americans continue to recognize gaming as a growing and value-adding segment of the U.S. economy.

Nearly three-quarters (71%) of Americans say that the gaming industry has a positive impact on the overall U.S. economy.

Further, strong majorities of Americans also acknowledge gaming’s local impact; more than three-quarters of credit the industry’s contributions to local economies, job creation and tourism:

  • 83% say casinos bring entertainment and dining options to areas or regions that might not otherwise be able to attract them;
  • 83% agree casinos increase tourism and brings conventions and meetings to areas where they are located;
  • 79% say the industry produces jobs and investments here in the U.S. that cannot be outsourced to other countries; and
  • 77% agree that gaming creates good paying jobs.

Overall, Americans identify job creation as the most significant benefit that the casino gaming industry brings to local communities, with 73% ranking it among the top benefits, followed by tourism attraction (61%) and casino taxes (57%).

 

Methodology
Kantar, on behalf of the American Gaming Association, conducted an online survey August 11-18, 2023 among a nationally representative sample of 2,002 American voters aged 21 and over related to responsible gaming and industry perceptions. The margin of error is +/- 2 percent and greater among subgroups.