March Madness Betting to Total $9.2 Billion This Year

More brackets–70M—completed than ballots cast for Donald Trump, Hillary Clinton or any other presidential candidate in November

Press Release | 03.14.2016

Washington, DC – With the NCAA men’s basketball tournament about to tip off, the American Gaming Association (AGA) is estimating that Americans will wager $9.2 billion on March Madness this year. The number marks an increase from 2015, when fans and casual observers alike bet $9 billion, through office pools, Nevada sports books, illicit offshore sites and illegal bookies.

INFOGRAPHIC: Americans to Bet $9.2B on March Madness

The total number of brackets Americans will complete – more than 70 million this year – will likely surpass the number of ballots voters cast for Donald Trump, Hillary Clinton or any other single presidential candidate in the November election. In 2012, 65 million Americans voted for President Obama while 61 million voted for Mitt Romney. No presidential candidate has ever received 70 million votes. (Obama came closest when he received 69 million votes in 2008.)

“Americans’ passion for betting fuels the unmatched popularity of March Madness,” said Geoff Freeman, AGA president and CEO. “Betting increasingly drives sports fans—and even casual observers—to invest in the tournament, offering further evidence that sports betting is the new national pastime. It’s time for a fresh, rational approach to sports betting that reflects this reality.”

INFOGRAPHIC: More Brackets – 70M – Than Ballots for Next President

In a sign of how Americans embrace sports betting, President Obama fills out brackets on ESPN in the Oval Office each year ahead of the tournament. The President also said after this year’s Super Bowl that “I call the winning team to congratulate them. And sometimes I call the losing team, especially if I bet on them.”

AGA released research last year found that 40 million people fill out brackets; the average person completes nearly two brackets; the average bet per bracket totals $29; and that half of all March Madness viewers have filled out a bracket at least once in their lifetime.

Of the $9.2 billion that will be wagered this year, only about $262 million will be bet legally at Nevada sports books. The total illegal sports betting market in the United States grew to $148.8 billion in 2015.

In a major shift last November following months of study and deliberation by AGA and its members, the casino gaming industry announced its intent to study the implications of current law and to build a coalition to determine if rational, legal alternatives exist. In the large and growing illegal sports betting market, consumer protections are non-existent and law enforcement lack tools to protect the integrity of games. AGA has launched a new website dedicated to this effort that serves as the hub of its campaign to educate and inform stakeholders and allies. The site includes up-to-date news, research and information on this dynamic issue. 

 

About AGA: The American Gaming Association is the premier national trade group representing the $240 billion U.S. casino industry, which supports 1.7 million jobs in 40 states. AGA members include commercial and tribal casino operators, suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to be the single most effective champion of the industry, relentlessly protecting against harmful and often misinformed public policies, and paving a pathway for growth, innovation and reinvestment.

AmerGamingAssn @AmerGamingAssn

. @GeoffFreemanAGA recaps last week’s event highlighting gaming’s positive impact on small businesses:… https://t.co/SxqMys3itJ

June 26, 2017