American Gaming Association Launches Snapchat Ahead of Major Gaming Events

Increasingly popular tool will give a behind-the-scenes look at G2E and Get to Know Gaming events in coming months

Press Release | 07.27.2016

Washington, DC – Ahead of the Global Gaming Expo (G2E) September 27-29 and two Get to Know Gaming events in August, the American Gaming Association (AGA) is launching Snapchat to provide a behind-the-scenes look at key gaming events. During G2E, the social media tool will feature exclusive content that highlights AGA members, from the show floor and education sessions to the main stage and the press room.

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“Just as the gaming industry is always looking for innovative ways to reach new customers, AGA continuously seeks to advocate for the industry through cutting-edge tools,” said Sara Rayme, senior vice president of public affairs. “We look forward to engaging AGA members and the public with this fun, effective tool that will expand the reach of important events like G2E.”

Snapchat is a social media tool whose users consist mostly of millennials but is increasingly popular across other generations. Snapchat allows users to send photos, or “snaps,” to their followers to be viewed only once, for a maximum of 10 seconds. Users can also add snaps to “stories” that followers can view multiple times during a 24-hour period. The platform allows users to add filters and/or text to their photos for a more personalized experience.

Through a geographical-based Snapchat filter, or unique graphic, G2E attendees will be able to promote the show and collect photos and videos under the G2E banner.

About AGA: The American Gaming Association is the premier national trade group representing the $240 billion U.S. casino industry, which supports 1.7 million jobs in 40 states. AGA members include commercial and tribal casino operators, suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to be the single most effective champion of the industry, relentlessly protecting against harmful and often misinformed public policies, and paving a path for growth, innovation and reinvestment.

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