News

USFL Joins AGA’s Have A Game Plan.® Bet Responsibly.™ Campaign

New Professional Football League Promotes Responsible Sports Wagering Through Broadcast, Cable, Streaming and Social Media
Press Release
March 21, 2022

BIRMINGHAM, Ala. & WASHINGTON, D.C., March 9, 2022 – The new United States Football League (USFL) today announced it has joined the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign. The USFL will promote responsible sports wagering through its broadcast, cable, streaming and social media outlets.

“We’re proud to partner with the AGA to help drive the important message to bet responsibly,” said Edward Hartman, USFL Executive Vice President of Business Operations. “As sports wagering expands nationwide, the USFL is committed to help educate our fans so they can better enjoy the experience.”

Today, sports wagering is legal in 33 states and the District of Columbia, and 50 percent of American adults can now bet legally in their home state.

“Responsible gaming leadership from professional sports leagues like the USFL is critical to getting sports betting right,” said AGA Senior Vice President Casey Clark. “We’re thrilled to welcome the USFL as a partner and value their commitment to prioritizing responsible sports wagering education for their fans.”

Launched in 2019, the Have A Game Plan campaign promotes four principles of responsible sports wagering:

  • Set a budget and stick to it.
  • Keep it social.
  • Know the odds.
  • Play with trusted, regulated operators.

The USFL joins campaign partners across the sports, media, and sports wagering landscape, including Barstool Sportsbook, BetMGM, Delaware North, DraftKings, Entain, FanDuel, Global Payments, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, NASCAR, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Penn National Gaming, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, Vegas Golden Knights and Washington Commanders.

The USFL inaugural kickoff game on April 16 begins at 7:30 PM ET (6:30 PM CT) at Birmingham’s Protective Stadium. The primetime matchup pits the New Jersey Generals against the Birmingham Stallions and will be presented live on FOX, NBC and Peacock. It is the first scheduled sports competition to air at the same time on two competitive networks since Super Bowl I broadcasted on NBC and CBS, January 15, 1967.

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press release contact
Christopher Browne

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