Las Vegas, NV – A new industry Code of Conduct on responsible gaming was released today by the American Gaming Association (AGA) as further demonstration of the industry’s commitment to protecting players and regularly seeking opportunities for improvement. The Code was announced during a responsible gaming roundtable event at UNLV.

The event, part of the industry’s Responsible Gaming Education Week, is the second of two events put on by AGA this week. The first event took place at Stockton University outside Atlantic City on Tuesday.

“Our commitment to responsible gaming has never been higher and that’s reflected in our updated Code of Conduct on responsible gaming,” said Elizabeth Cronan, AGA’s senior director of gaming policy. “We know that responsible gaming is an issue that must be top of mind industry-wide for all employees, every day.”

To highlight the 20th anniversary of the industry’s Responsible Gaming Education Week, gaming operators and manufacturers across the United States will commemorate the industry’s responsible gaming efforts by holding dozens of local events and responsible gaming educational activities this week.

AGA’s event at UNLV brought together industry stakeholders including Congresswoman Dina Titus, Nevada’s 1st District; Chris Giunchigliani, Clark County Commissioner; Terry Johnson, Board Member, Nevada Gaming Control Board; Alan Feldman, Executive Vice President, MGM Resorts International; Tim Richards, SVP of Payments Innovation, Everi; Dan Shapiro, Vice President of Strategy and Business Development, William Hill; and Bo Bernhard, Executive Director, UNLV International Gaming Institute.

AGA’s Code of Conduct seeks to increase industry efforts and build a greater cohesive dialogue among industry stakeholders on responsible gaming. The Code is now applicable to all forms of gaming – land based, mobile and interactive. In the past, it was primarily applicable to land-based gaming only. The Code also includes new consumer protection measures, including enhanced transparency around casino game’s odds and payouts, enhanced transparency in advertising and ensuring that advertising or marketing will not misrepresent the probability of winning. 

The gaming industry’s ongoing responsible gaming initiatives include research into effective treatment and prevention methods, the development and distribution of educational materials and comprehensive employee training. Additionally, materials and toll-free helpline numbers are placed throughout casino properties to give patrons an open channel for more information about responsible gaming.

The gaming industry invites the public and policymakers to join industry-wide responsible gaming events this week and throughout the year. 

About AGA: The American Gaming Association is the premier national trade group representing the $240 billion U.S. casino industry, which supports 1.7 million jobs in 40 states. AGA members include commercial and tribal casino operators, suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to be the single most effective champion of the industry, relentlessly protecting against harmful and often misinformed public policies, and paving a path for growth, innovation and reinvestment.