Ahead of Final Four Weekend, AGA Releases New March Madness Findings
4.7 Million People Still Have Their Favored Team in Play
As this year’s NCAA men’s basketball tournament builds to a dramatic finish, the American Gaming Association (AGA) released the following findings from their recent survey on March Madness:
- Of the 47 million American adults who planned to wager on or fill out a bracket for March Madness, only 10 percent of bettors have their favored team still in play:
- Five percent picked the University of Virginia;
- Four percent picked Michigan State University;
- One percent picked Texas Tech University; and
- 0.009 percent picked Auburn University – meaning just one out of the 11,002 people surveyed made this pick.
- Every state represented in the Final Four – as well as the host state of Minnesota – have pending sports betting legislation.
- Nearly 6-in-10 Americans, not just bettors, said they would find the final four games more entertaining to watch on TV if they had bet on one of them to win the tournament.
This survey was conducted on behalf of the AGA by Morning Consult between March 1-7, 2019, among a national sample of 11,002 adults. The interviews were conducted online, and the data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/- 1% and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, casually with a friend or participate in a bracket contest.
About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.