Exploring a New RG Intervention Effectiveness Scale
Webinar
Hear from Drs. Jonathan Gilbert (Hampton University) and Marla Stafford (UNLV) as they discuss their newly developed Responsible Gaming Intervention Effectiveness Scale (RG-IES), a free apparatus designed as a starting point in message evaluation allowing users to assess their RG messages intended to meaningfully impact the thoughts, feelings and behaviors of gaming consumers. You’ll also hear from fellow AGA member representatives about how they currently think about RG message effectiveness and how this new tool could fit into their plans going forward.
Speakers
Dave Forman
Vice President, Research, American Gaming Association
Dr. Jonathan Gilbert
James T. George School of Business I Hampton University
Dr. Marla Stafford
University of Nevada, Las Vegas
Tammi Barlow-Marang
Vice President, Global Responsible Gaming, Bally’s
Ashley Cahill
Senior Director, Responsible Gaming and Community Impact, FanDuel
Richard Taylor
Director, Responsible Gaming, BetMGM