Best Annual Report
MGM Resorts International – 2010 Diversity and Philanthropy Report (Assisting Agency: Crear Creative Group)
MGM Resorts International – The Astonishing World of MGM Resorts (Assisting Agency: SK+G Advertising)
WMS Gaming Inc. – WMS Annual Report 2011 (Assisting Agency: Curran & Connors)
Best Communications Campaign
High 5 Games – Establishing the H5G Brand
International Game Technology (IGT) – Ghostbusters Campaign (Assisting Agency: Allison + Partners)
Mandalay Bay Resort and Casino - Resortist Campaign (Assisting Agency: Rubin Postaer and Associates)
Best Customer Publication
Bally Technologies, Inc. – Bally Buzz
International Game Technology (IGT) – G2E Asia Product Guide
MGM Resorts International – M Life Magazine (Assisting Agency: Custom Publishing Group)
Best Digital Direct Mail
Bally Technologies, Inc. – Elite Bonusing Suite/iView DM PURL Website
High 5 Games – The Slot Report
Northern Quest Resort & Casino – Fuel & Fun (Assisting Agency: Hanna & Associates)
Best Direct Mail
Bally Technologies, Inc. – Michael Jackson Poster (Assisting Agency: G Creative)
Hard Rock Hotel and Casino Biloxi – New Year's Eve Invite (Assisting Agency: Red Square Agency)
Hard Rock Hotel and Casino Tulsa – Halloween Invite (Assisting Agency: Red Square Agency)
Seminole Casino Coconut Creek – $200k Blackjack Tournament Invite (Assisting Agency: RPM Advertising)
Best Employee Publication
Bally Technologies, Inc. – Your Voice
Pinnacle Entertainment, Inc. – My PNK Magazine (Assisting Agency: viadesign)
Seminole Gaming – The All You Review (Assisting Agency: Pace Communications)
Best Mobile Marketing
Bally Technologies, Inc. – UC9 App
International Game Technology (IGT) – MJP Mobile App (Assisting Agency: JoinGo)
Seminole Hard Rock Tampa Hotel & Casino – Seminole Hard Rock Tampa Mobile App (Assisting Agency: One Trick Pony)
Best Multi-format Advertising Campaign
Ameristar Casinos, Inc. – Quadricorn (Assisting Agency: Cannonball)
Bally Technologies, Inc. – Grease (Assisting Agency: Eurie Creative)
Bally Technologies, Inc. – Michael Jackson Marketing Campaign (Assisting Agency: G Creative)
Best Outdoor Advertisement
Empire City Casino – Mannequin (Assisting Agency: DDB NY)
Fallsview Casino Resort – Chip Climber (Assisting Agency: Blammo Worldwide)
International Game Technology (IGT) – Dark Knight Billboard/Walt Whitman Bridge
Best Print Advertisement
Bally Technologies – Vegas Hits Road Trip (Assisting Agency: G Creative)
Northern Quest Resort & Casino – Set Your Alarm (Assisting Agency: Hanna & Associates)
Prairie Meadows Racetrack & Casino – Live Racing Starts Tonight
Best Print Advertising Campaign
Bally Technologies, Inc. – Lightning Jackpot (Assisting Agency: G Creative)
Grand Victoria Casino – Excite Your Senses (Assisting Agency: The Glenn Group)
Prairie Meadows Racetrack & Casino – Hotel Now Open
Seminole Casino Coconut Creek – NYY Steak (Assisting Agency: The Glenn Group)
Best Radio Advertisement
Empire City Casino – Mondays (Assisting Agency: DDB NY)
Empire City Casino – Basement (Assisting Agency: DDB NY)
FireKeepers Casino – Red Lightning Jackpots Public Service Announcement/Caution: Severe Chance of Winning (Assisting Agency: Masterminds Advertising)
Best Social Media Program
Boyd Gaming Corporation – B Connected Social
Caesars Entertainment Corp. – Escape to Total Rewards (Assisting Agency: Mr. Youth New York)
Pinnacle Entertainment, Inc. – Elvis the King Facebook Photo Contest (Assisting Agency: Masterminds Advertising)
Best Television Advertisement
Ameristar Casinos, Inc. – Fortune Firecracker (Assisting Agency: Cannonball)
Feather Falls Casino – Cash Cow (Assisting Agency: The Glenn Group)
Viejas Casino – The Buffet (Assisting Agencies: Prinpictures and VEMP)
Best Website
Boyd Gaming Corporation – B Connected Online – www.bconnectedonline.com/bco [1]
Northern Quest Resort & Casino – www.northernquest.com [2] (Assisting Agency: Hanna & Associates)
Shuffle Master, Inc. – ir.shufflemaster.com [3]