Peter J. Goodman

President
Gut Instinct Creative 

Peter is president and co-founder of Gut Instinct Creative, a full-service, national ADDY award-winning creative services and web development firm whose focus is in the education, nonprofit and finance sectors. His specialty is in rapid time-to-market campaigns, marketing communications and business growth strategies.

Previously, Peter was CEO and founder of MSI Software, the industry leader in healthcare staff scheduling.  With more than 1,200 successful installations worldwide, Peter managed the firm’s corporate branding, marketing, sales, and investor relations, which included securing over $1.2M in private equity and $3M in institutional funding. 

Peter is author of Win–Win Career Negotiations (Penguin Books 2002), and he is releasing a children’s book series, We’re All Different But We’re All Kitty Cats, in August 2012.  He has been featured in the Wall Street Journal, The Washington Post, Chicago Tribune, BusinessWeek and CBS Marketwatch.