WASHINGTON—The American Gaming Association (AGA) today announced the finalists for the 2012 Gaming Voice Awards, which recognize the gaming industry’s top achievements in public relations, marketing, advertising and financial and corporate communications.
The finalists, which represent 23 gaming companies, properties, suppliers and organizations from 12 states and provinces, were named in 15 categories, including best annual report; best customer and employee publications; best print, outdoor, radio and television advertisements; best mobile marketing; best direct mail; best digital direct mail; best website; best social media program and best communications and multi-format advertising campaigns. A panel of judges with expertise in advertising, marketing, public relations, Internet design, graphic arts and financial communications evaluated 233 entries to determine the 47 finalists.
“This year, we received the second highest number of entries in the history of the awards, and the quality of entries certainly matched the quantity,” said Frank J. Fahrenkopf, Jr., president and CEO of the AGA. “Cutting through the clutter to connect with potential customers is no small feat in a world crowded with advertising and marketing messages, but this year’s finalists have been successful doing just that and should be commended for making a difficult job look easy.”
Gaming Voice Awards will be presented at the AGA Communications Awards Presentation, which is held in conjunction with Global Gaming Expo (G2E), on Wednesday, Oct. 3, from 12:45 p.m. to 2:00 p.m. at the Sands Expo and Convention Center.
The AGA also will honor Roger Gros, publisher of Global Gaming Business magazine, with the 2012 Lifetime Achievement Award for Gaming Communications. In addition to being the force behind the leading trade publication for the gaming industry, Gros has been president of Casino Connection International (CCI), the magazine’s parent company, since 2001. CCI also publishes Casino Design magazine, Tribal Government Gaming magazine, G2E Preview magazine and GGB News, the only weekly online magazine covering the gaming industry. Prior to his role at CCI, Gros was vice president of Casino Journal Publishing Group from 1984-2000, and he was the founding editor of Casino Player magazine and editor of Casino Journal and the National Gaming Summary.
“Over the course of nearly three decades reporting on this industry, Roger has broken the stories about the people, products and trends that have moved all sectors of gaming forward,” Fahrenkopf said. “His integrity and knowledge benefit us all, and his publications are certainly must-reads for anyone looking to keep up with our industry.”
The AGA Communications Awards are made possible with support from Piercy Bowler Taylor & Kern (PBTK) and Global Gaming Expo (G2E).
For more information about the AGA and the commercial gaming industry, visit the AGA website at www.americangaming.org, like us on Facebook at www.facebook.com/americangaming and follow us on Twitter at www.twitter.com/agaupdate.
Click here for a full list of finalists.