Communications Awards : Past Award Winners

2001  2002  2003  2004  2005 2006

2007 Gaming Voice Awards

Best 2006 Annual Report: Commercial or Native American Casino
MGM MIRAGE (Assisting agency: SK+G)

Best 2006 Annual Report: Public Agency or Association
Iowa Gaming Association, “Building Iowa’s Communities Through Philanthropy” (Assisting agency: Flynn Wright)

Best Broadcast Advertisement: Radio (Tie)
Beau Rivage Resort & Casino, “Braves Radio – Versus” (Assisting agency: Masterminds)
Wildhorse Resort and Casino, “Hunting Widows’ Weekend” (Assisting agency: Citrus)

Best Broadcast Advertisement: Television
Mandalay Bay Resort & Casino, “Wonderlay Bay – New Brand TV” (Assisting agency: DRGM Advertising)

Best Corporate Social Responsibility Campaign
Station Casinos, Inc., “Caring for our Community” (Assisting agency: Crear Creative Group)

Best Corporate Social Responsibility Publication
MGM MIRAGE, “MGM MIRAGE 2006 Annual Diversity Report”

Best Customer Publication
Boyd Gaming Corporation, “Echelon Magazine” (Assisting agency: SK+G)

Best Direct Mail: Single Piece
Mandalay Bay Resort & Casino, “Mariah Carey Invitation” (Assisting agency: DRGM Advertising)

Best Direct Mail: Campaign
Turning Stone Resort & Casino, “Turning Stone Brochure Series”

Best Employee Communications Campaign
Ameristar Casinos, Inc., “Ameristar Casinos: Workplace Giving” (Assisting agency: Eleven, Inc.)

Best Employee Publication
Ameristar Casinos, Inc., “Winning” (Assisting agency: Eurie Creative)

Best Multi-format Ad Campaign
Lumière Place, “Lumière Recruitment” (Assisting agency: SK+G)

Best Outdoor Advertisement: Single Piece
Station Casinos, Inc., “Fortune 100” (Assisting agency: Crear Creative Group)

Best Outdoor Advertisement: Campaign
Beau Rivage Resort & Casino, “Just Over an Hour” (Assisting agency: Masterminds)

Best Print Advertisement: Single Ad
Mandalay Bay Resort & Casino, “StripSteak Brand Ad” (Assisting agency: DRGM Advertising)

Best Print Advertisement: Campaign (Tie)
Beau Rivage Resort & Casino, “Promenade Shops Ads” (Assisting agency: Masterminds)
Beau Rivage Resort & Casino, “Somewhere Ads” (Assisting agency: Masterminds)
Mandalay Bay Resort & Casino, “Pollstar Event Ads” (Assisting agency: DRGM Advertising)

Best Public Affairs Campaign
MGM MIRAGE, “CityCenter Residential Sales Launch” (Assisting agency: Kirvin Doak Communications)

Best Web Site
Treasure Island Resort & Casino, www.theislandiscallingyou.com (Assisting agency: Periscope)

2006 Gaming Voice Awards

Best Annual Report: Commercial or Native American Casino
Ameristar Casinos, Inc., “2005 Annual Report” (Assisting Agency: Kuhlmann Leavitt, Inc.)

Best Annual Report: Public Agency or Association
Casino Association of Indiana, “A Decade of Distinction”

Best Broadcast Ad: Radio
Mandalay Bay Resort and Casino, “Sleepover” (Assisting Agency: DRGM Advertising)

Best Broadcast Ad: Television
Mandalay Bay Resort and Casino, “Be Yourself At Home” (Assisting Agency: DRGM Advertising)

Best Customer Publication
MGM MIRAGE, “M Lifestyle Magazine” (Assisting Agency: Custom Publishing Group)

Best Direct Mail: Single Piece
MGM MIRAGE, “Madonna Invite” (Assisting Agency: MGM MIRAGE Advertising, Inc.)

Best Direct Mail: Campaign
MGM MIRAGE, “Shadow Creek Shootout” (Assisting Agency: MGM MIRAGE Advertising, Inc.)

Best Employee Publication
Boyd Gaming Corporation, “Boyd Buzz” (Assisting Agency: Rain Visual Design Strategy)

Best Multi-Format Ad Campaign
Ontario Lottery and Gaming Corporation, “Payday” (Assisting Agency: Bensimon Byrne)

Best Outdoor Advertisement: Single Piece
Hollywood Casino Tunica, “Hollywood Glamour Winners – Michael” (Assisting Agency: Hawkeye|GROUP)

Best Outdoor Advertisement: Campaign
Hollywood Casino Tunica, “Hollywood Glamour Winners Campaign” (Assisting Agency: Hawkeye|GROUP)

Best Print Advertisement: Single Piece
Hollywood Casino Tunica, “Hollywood Glamour Winners – Michael” (Assisting Agency: Hawkeye|GROUP)
TIE WITH
Hollywood Casino Tunica, “Hollywood Glamour Winners – Randy” (Assisting Agency: Hawkeye|GROUP)

Best Print Advertisement: Campaign
Foxwoods Resort Casino, “Image/Print” (Assisting Agency: The Kaplan Thaler Group)

Best Public Service Announcement
Harrah’s Entertainment, Inc., “Harrah’s Go Vote Campaign”

Best Web Site
Barona Valley Ranch Resort & Casino, www.barona.com

2005 Gaming Voice Awards

Best 2004 Annual Report
Ameristar Casinos, Inc. (Assisting Agency: Eleven, Inc.)

Best Broadcast Ad: Radio
Harrah's Entertainment, Inc. "Harrah's Entertainment Code of Commitment"

Best Broadcast Ad: Television
Prairie Island Indian Community, "Prairie Island PSAs 2004" (Assisting Agency: Prin Pictures)

Best Customer Publication
Harrah's Entertainment, "Harrah's Entertainment's Commitment to Our Community Reports"

Best Direct Mail
MGM MIRAGE, MIRAGE 2005 Super Bowl Invitation (Assisting Agency: Diesel Advertising)

Best Employee Publication
Harrah's Entertainment, Harrah's Entertainment Chairman's Award Campaign"

Best Multi-format Ad Campaign
Bellagio, "Bellagio 'O' Campaign (Assisting Agency: Diesel Advertising)

Best Outdoor Ad: Multiple
Mohegan Sun, "A World at Play" (Assisting Agency: Kirshenbaum Bond & Partners) TIE WITH Societe des Casinos du Quebec Inc. and Casino du Lac-Leamy, "Ottowa Outdoor Campaign"

Best Outdoor Ad: Single
Hollywood Casino Tunica, "Hollywood Glamour Winners-Kim" (Assisting Agency: Hawkeye FFWD)

Best Print Ad: Multiple
Borgata Hotel Casino and Spa, "Wait Branding Print" (Assisting Agency: Schadler Kramer Group)

Best Print Ad: Single
Hollywood Casino Tunica, "Hollywood Glamour Winners-Bessie" (Assisting Agency: Hawkeye FFWD)

Best Web Site: Produced by a Commercial Casino Company
Argosy Gaming, www.argosycasinos.com (Assisting Agency: The Sacco Group)

Best Web Site: Produced by a Native American Casino
Cliff Castle Casino, www.cliffcastle.com (Assisting Agency: Cramer-Krasselt)

2004 Gaming Voice Awards

Best 2003 Annual Report
MGM MIRAGE, Assisting Agency: Schadler Kramer Group Advertising

Best Broadcast Ad: Radio
Isle of Capri Casinos, Inc. for "Table Games," Assisting Agency: Chess Communications Group

Best Broadcast Ad: Television
Mohegan Sun for "Mohegan Sun Brand," Assisting Agency: Kirshenbaum Bond & Partners

Best Print Advertisement: Single
Ameristar Casinos, Inc. for "Blue Brews BBQs," Assisting Agency: Eleven, Inc.

Best Print Advertisement: Multiple
Studio 54-MGM Grand for "Studio 54 - Dollhouse," Assisting Agency: Schadler Kramer Group Advertising

Best Print Advertisement: Outdoor
Casino Rama for "Skydome/ACC Durations," Assisting Agency: Marshall Fenn Communications

Best Prive Advertisement: Overall
Studio 54-MGM Grand for "Studio 54 - Dollhouse," Assisting Agency: Schadler Kramer Group Advertising

Best Publication: Produced by a Gaming Company
Atronic Americas, LLC for "Atronic: 10 Years of Success," Assisting Agency: Off Madison Ave.

Best Publication: Produced by a Supplier/Vendor, Agency or Association
Native American Casino for "Native American Casino Magazine"

Best Web Site: Produced by a Gaming Company
Ameristar Casinos, Inc. for www.ameristarcasinos.com

Best Web Site: Produced by a Supplier/Vendor, Agency or Association
Colorado Division of Gaming for www.revenue.state.co.us/gaming/home.asp

2003 Gaming Voice Awards

Best Consumer Broadcast Ad Campaign
Isle of Capri Casino for "Benefits, Scratch with Ricardo Montalban," Agency: Chess Communications Group

Best Member/Customer Publication
Borgata Hotel Casino & Spa for "Borgata Style," Agency: Schadler Kramer Group

Best 2002 Annual Report
MGM MIRAGE, Agency: Schadler Kramer Group

Best Web site
Park Place Entertainment for www.parkplace.com

Best Consumer Print Ad Campaign: Single
MGM Grand Las Vegas for "Halo," Agency: Cramer Krasselt

Best Consumer Print Ad Campaign: Multiple
MGM Grand Las Vegas for "Various," Agency: Cramer Krasselt

Best Consumer Print Ad Campaign: Outdoor
Casino of the Sun for "You Can Always Spot a Player," Agency: Off Madison Ave.

Best Consumer Print Ad Campaign: Best in Show
MGM Grand Las Vegas for "Various," Agency: Cramer Krasselt

2002 Gaming Voice Awards

Best Annual Report: Large Cap
MGM MIRAGE, Agency: Schadler Kramer Group

Best Annual Report: Mid-to-Small Cap
Argosy Gaming Company, Agency: Falk Harrison Creative

Best Annual Report: Gaming Vendor
IGT

Best Annual Report: Public Agency
Arizona Lottery

Best Annual Report: International
Ontario Lottery & Gaming Corp.

Best Annual Report: Overall
Argosy Gaming Company, Agency: Falk Harrison Creative

Best Consumer Print Ad Campaign
Kerzner International for "Once Upon Our Time," Agency: Ground Zero;
MGM MIRAGE for "Elephants Fly," Agency: Schadler Kramer Group

Best Consumer Broadcast Ad Campaign
Casino Rama for "Slots," Agency: Marshall Fenn Communications

Best Print Publication: Gaming Company, Corporate Level
Argosy Gaming Company for "The Argosy Difference," Agency: Falk Harrison Creative

Best Print Publication: Casino Property, Gaming Supplier/Vendor or Public Agency
Borgata Hotel, Casino & Spa for "Borgata Business," Agency: Schadler Kramer Group

Best Web site
MGM MIRAGE for www.bellagio.com

2001 Gaming Voice Awards

Best Annual Report: Overall
Argosy Gaming Company

Best Annual Report: Large Cap
MGM MIRAGE, Agency: Schadler Kramer Group

Best Annual Report: Small or Mid Cap
Argosy Gaming Company

Best Annual Report: Public Agency
The Arizona Lottery;
Casino Owners Association of Colorado

Best Annual Report: Gaming Vendor
IGT

Best Customer Publication
MGM MIRAGE for "Supplier Diversity"

Best Consumer Broadcast Ad Campaign
Sun International Hotels Ltd. for "Reason"

Best Consumer Print Ad Campaign
Sun International Hotels Ltd. for "Once Upon a Time"

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