 Communications Awards : 2007 Finalists
7th Annual AGA Communications Awards Finalists
Best Broadcast Advertisement – Radio: * Beau Rivage Resort & Casino – Braves Radio - “Versus” (Assisting agency: Masterminds) * Wildhorse Resort and Casino – “Hunting Widows’ Weekend” (Assisting agency: Citrus) Wildhorse Resort and Casino – “Easter Fast Cash” (Assisting agency: Citrus)
Best Broadcast Advertisement – Television: Ameristar Casinos – “Perfect Pair” (Assisting agency: Cannonball) * Mandalay Bay – Wonderlay Bay – New Brand TV (Assisting agency: DRGM Advertising) The Mirage Resort & Casino – “LOVE” (Assisting agency: MGM MIRAGE Advertising)
Best Direct Mail Single Piece: Barona Valley Ranch Resort & Casino – Barona’s New Year’s Eve 2006 VIP event invitation Barona Valley Ranch Resort & Casino – “Global Cash Access Prospecting” * Mandalay Bay Resort & Casino – “Mariah Carey Invitation” (Assisting agency: DRGM Advertising)
Best Direct Mail Campaign: Barona Valley Ranch Resort & Casino – 2007 Club Barona Tier Aspiration/Mitigation Program Pinnacle Entertainment Group – Pinnacle Acquisition Program (Assisting agencies: Casino Marketing Alliance and Nimblefish Technologies) * Turning Stone Resort & Casino – Turning Stone Brochure Series
Best Print Advertisement – Single Ad: Mandalay Bay Resort & Casino – Maxim Oasis Party Ad (Assisting agency: DRGM Advertising) * Mandalay Bay Resort & Casino – StripSteak Brand Ad (Assisting agency: DRGM Advertising) MGM Mirage – Diversity has a Mascot (Assisting agency: Crear Creative Group)
Best Print Advertisement – Ad Campaign: * Beau Rivage Resort & Casino – Somewhere Ads (Assisting agency: Masterminds) * Beau Rivage Resort & Casino – Promenade Shops Ads (Assisting agency: Masterminds) * Mandalay Bay Resort & Casino – Pollstar Event Ads (Assisting agency: DRGM Advertising)
Best Outdoor Advertisement – Single Ad: Beau Rivage Resort & Casino – ATL to WOW (Assisting agency: Masterminds) Beau Rivage Resort & Casino – ATL to R&R (Assisting agency: Masterminds) Beau Rivage Resort & Casino – Titanium is Optional (Assisting agency: Masterminds) * Station Casinos – Fortune 100 (Assisting agency: Crear Creative Group)
Best Outdoor Advertisement – Ad Campaign: Beau Rivage Resort & Casino – Fallen Oak Sequentials (Assisting agency: Masterminds) * Beau Rivage Resort & Casino – Just Over an Hour (Assisting agency: Masterminds) Beau Rivage Resort & Casino – Somewhere #3 (Assisting agency: Masterminds)
Best Multi-format Ad Campaign: Isle of Capri, Inc. – The Isle Teaser Campaign (Assisting agency: The Media and Marketing Group) * Lumiere Place – Lumiere Recruitment (Assisting agency: SK+G) Potawatomi Bingo Casino – Potawatomi Branding Campaign (Assisting agency: Parthe Inc. Visual Communications Group)
Best Customer Publication: * Boyd Gaming Corporation – Echelon Magazine (Assisting agency: SK+G) MGM Mirage – CityCenter Las Vegas Magazine (Assisting agency: Greenspun Media Group) Planet Hollywood Resort & Casino – Planet Hollywood Magazine (Assisting agency: SK+G)
Best Employee Publication: * Ameristar Casinos – Winning (Assisting agency: Eurie Creative) Beau Rivage Resort & Casino - Shoreline Boyd Gaming Corporation – Boyd Buzz Summer 2007 (Assisting agency: Rain Visual Design)
Best Website: Iowa Gaming Association – www.iowagaming.org (Assisting agency: Flynn Wright) * Treasure Island Resort & Casino – www.theislandiscallingyou.com (Assisting agency: Periscope) Turning Stone Resort & Casino – www.thelodge.travel
Best 2006 Annual Report, Produced by a Commercial Gaming Company or Native American Casino: Ameristar Casinos (Assisting agency: Kuhlmann-Leavitt) * MGM Mirage (Assisting agency: SK+G) Pinnacle Entertainment (Assisting agency: SK+G)
Best 2006 Annual Report, Produced by an Association or Public Agency: * Iowa Gaming Association (Assisting agency: Flynn Wright)
Best Corporate Social Responsibility Publication: Ameristar Casinos – Making a Difference (Assisting agency: Eleven, Inc.) * MGM Mirage – MGM Mirage 2006 Annual Diversity Report Pinnacle Entertainment – Pinnacle Supports Responsible Gaming (Assisting agency: SK+G)
Best Corporate Social Responsibility Campaign: Ontario Lottery and Gaming – Game Show 1 & 2 (Assisting agency: Bensimon Byrne) * Station Casinos – Caring for our Community (Assisting agency: Crear Creative Group)
Best Employee Communications Campaign: * Ameristar Casinos – Ameristar Casinos: Workplace Giving (Assisting agency: Eleven, Inc.) Bally Technologies – Employee Trivia Contest MGM Mirage – MGM Mirage Family Scholarship Program
Best Public Affairs Campaign: * MGM Mirage – City Center Residential Sales Launch (Assisting agency: Kirvin Doak Communications) The Mill Casino Hotel – Construction Communications Campaign Station Casinos – Fortune 100 (Assisting agency: Crear Creative Group)
*Denotes winner
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