Communications Awards : 2007 Finalists

7th Annual AGA Communications Awards Finalists

Best Broadcast Advertisement – Radio:
* Beau Rivage Resort & Casino – Braves Radio - “Versus” (Assisting agency: Masterminds)
* Wildhorse Resort and Casino – “Hunting Widows’ Weekend” (Assisting agency: Citrus)
Wildhorse Resort and Casino – “Easter Fast Cash” (Assisting agency: Citrus)

Best Broadcast Advertisement – Television:
Ameristar Casinos – “Perfect Pair” (Assisting agency: Cannonball)
* Mandalay Bay – Wonderlay Bay – New Brand TV (Assisting agency: DRGM Advertising)
The Mirage Resort & Casino – “LOVE” (Assisting agency: MGM MIRAGE Advertising)

Best Direct Mail Single Piece:
Barona Valley Ranch Resort & Casino – Barona’s New Year’s Eve 2006 VIP event invitation
Barona Valley Ranch Resort & Casino – “Global Cash Access Prospecting”
* Mandalay Bay Resort & Casino – “Mariah Carey Invitation” (Assisting agency: DRGM Advertising)

Best Direct Mail Campaign:
Barona Valley Ranch Resort & Casino – 2007 Club Barona Tier Aspiration/Mitigation Program
Pinnacle Entertainment Group – Pinnacle Acquisition Program (Assisting agencies: Casino Marketing Alliance and Nimblefish Technologies)
* Turning Stone Resort & Casino – Turning Stone Brochure Series

Best Print Advertisement – Single Ad:
Mandalay Bay Resort & Casino – Maxim Oasis Party Ad (Assisting agency: DRGM Advertising)
* Mandalay Bay Resort & Casino – StripSteak Brand Ad (Assisting agency: DRGM Advertising)
MGM Mirage – Diversity has a Mascot (Assisting agency: Crear Creative Group)

Best Print Advertisement – Ad Campaign:
* Beau Rivage Resort & Casino – Somewhere Ads (Assisting agency: Masterminds)
* Beau Rivage Resort & Casino – Promenade Shops Ads (Assisting agency: Masterminds)
* Mandalay Bay Resort & Casino – Pollstar Event Ads (Assisting agency: DRGM Advertising)

Best Outdoor Advertisement – Single Ad:
Beau Rivage Resort & Casino – ATL to WOW (Assisting agency: Masterminds)
Beau Rivage Resort & Casino – ATL to R&R (Assisting agency: Masterminds)
Beau Rivage Resort & Casino – Titanium is Optional (Assisting agency: Masterminds)
* Station Casinos – Fortune 100 (Assisting agency: Crear Creative Group)

Best Outdoor Advertisement – Ad Campaign:
Beau Rivage Resort & Casino – Fallen Oak Sequentials (Assisting agency: Masterminds)
* Beau Rivage Resort & Casino – Just Over an Hour (Assisting agency: Masterminds)
Beau Rivage Resort & Casino – Somewhere #3 (Assisting agency: Masterminds)

Best Multi-format Ad Campaign:
Isle of Capri, Inc. – The Isle Teaser Campaign (Assisting agency: The Media and Marketing Group)
* Lumiere Place – Lumiere Recruitment (Assisting agency: SK+G)
Potawatomi Bingo Casino – Potawatomi Branding Campaign (Assisting agency: Parthe Inc. Visual Communications Group)

Best Customer Publication:
* Boyd Gaming Corporation – Echelon Magazine (Assisting agency: SK+G)
MGM Mirage – CityCenter Las Vegas Magazine (Assisting agency: Greenspun Media Group)
Planet Hollywood Resort & Casino – Planet Hollywood Magazine (Assisting agency: SK+G)

Best Employee Publication:
* Ameristar Casinos – Winning (Assisting agency: Eurie Creative)
Beau Rivage Resort & Casino - Shoreline
Boyd Gaming Corporation – Boyd Buzz Summer 2007 (Assisting agency: Rain Visual Design)

Best Website:
Iowa Gaming Association – www.iowagaming.org (Assisting agency: Flynn Wright)
* Treasure Island Resort & Casino – www.theislandiscallingyou.com (Assisting agency: Periscope)
Turning Stone Resort & Casino – www.thelodge.travel

Best 2006 Annual Report, Produced by a Commercial Gaming Company or Native American Casino:
Ameristar Casinos (Assisting agency: Kuhlmann-Leavitt)
* MGM Mirage (Assisting agency: SK+G)
Pinnacle Entertainment (Assisting agency: SK+G)

Best 2006 Annual Report, Produced by an Association or Public Agency:
* Iowa Gaming Association (Assisting agency: Flynn Wright)

Best Corporate Social Responsibility Publication:
Ameristar Casinos – Making a Difference (Assisting agency: Eleven, Inc.)
* MGM Mirage – MGM Mirage 2006 Annual Diversity Report
Pinnacle Entertainment – Pinnacle Supports Responsible Gaming (Assisting agency: SK+G)

Best Corporate Social Responsibility Campaign:
Ontario Lottery and Gaming – Game Show 1 & 2 (Assisting agency: Bensimon Byrne)
* Station Casinos – Caring for our Community (Assisting agency: Crear Creative Group)

Best Employee Communications Campaign:
* Ameristar Casinos – Ameristar Casinos: Workplace Giving (Assisting agency: Eleven, Inc.)
Bally Technologies – Employee Trivia Contest
MGM Mirage – MGM Mirage Family Scholarship Program

Best Public Affairs Campaign:
* MGM Mirage – City Center Residential Sales Launch (Assisting agency: Kirvin Doak Communications)
The Mill Casino Hotel – Construction Communications Campaign
Station Casinos – Fortune 100 (Assisting agency: Crear Creative Group)

*Denotes winner

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