2012 Gaming Voice Award Winners

Best Annual Report
WMS Gaming – “WMS Annual Report 2011” (Assisting Agency: Curran & Connors)

Best Communications Campaign
High 5 Games – “Establishing the H5G Brand”

Best Customer Publication
MGM Resorts International – “M Life Magazine” (Assisting Agency: Custom Publishing Group)

Best Digital Direct Mail
Bally Technologies, Inc. – “Elite Bonusing Suite/iView DM PURL Website”

Best Direct Mail
Seminole Casino Coconut Creek – “$200K Blackjack Tournament Invite” (Assisting Agency: RPM Advertising)

Best Employee Publication
Bally Technologies, Inc. – “Your Voice”

Best Mobile Marketing
Bally Technologies, Inc. – “UC9 App”

Best Multi-format Advertising Campaign
Bally Technologies, Inc. – “Michael Jackson Marketing Campaign” (Assisting Agency: G Creative)

Best Outdoor Advertisement
Fallsview Casino Resort – “Chip Climber” (Assisting Agency: Blammo Worldwide)

Best Print Advertisement
Bally Technologies – “Vegas Hits Road Trip” (Assisting Agency: G Creative)
  
Best Print Advertising Campaign
Bally Technologies, Inc. – “Lightning Jackpot” (Assisting Agency: G Creative)

Best Radio Advertisement
FireKeepers Casino – “Red Lightning Jackpots Public Service Announcement/Caution: Severe Chance of Winning" (Assisting Agency: Masterminds Advertising)

Best Social Media Program
Caesars Entertainment – “Escape to Total Rewards” (Assisting Agency: Mr. Youth New York)

Best Television Advertisement
Ameristar Casinos, Inc. – “Fortune Firecracker” (Assisting Agency: Cannonball)

Best Website
Northern Quest Resort & Casino – www.northernquest.com (Assisting Agency: Hanna & Associates)