2011 Gaming Voice Award Winners

Best 2010 Annual Report
WMS Industries, Inc. – 2010 Annual Report: "The Game has Changed" (Assisting agency: Jaffoni & Collins Incorporated)

Best Broadcast Advertisement – Radio
Table Mountain Casino – Table Mountain Casino – Bingo (Assisting agency: The Glenn Group)

Best Broadcast Advertisement – Television (TIE)
Ameristar Casinos – RoboDealer (Assisting agency: Cannonball)
Empire City Casino – Big Ball (Assisting agency: DDB NY)

Best Communications Campaign
International Game Technology (IGT) – The Hangover Slot Employee Engagement Campaign

Best Customer Publication
MGM Resorts International – M life magazine (Assisting agency: Custom Publishing Group)

Best Digital Direct Marketing
Caesars Entertainment – Seven Stars Las Vegas Signature Personalized URL/E-mail (Assisting agency: The Media & Marketing Group)

Best Direct Mail
Pinnacle Entertainment, Inc. – My Choice - The Owners Club (Assisting agency: SK+G)

Best Employee Publication
MGM Resorts International – The Daily Momentum

Best Mobile Marketing
Boyd Gaming Corporation – B Connected Mobile

Best Multi-format Ad Campaign
Bally Technologies, Inc. – Cash Wizard Multi-format Ad Campaign (Assisting agency: Eurie Creative)

Best Outdoor Advertisement
Fallsview Casino Resort – Break Out of the City (Assisting agency: Blammo Worldwide

Best Print Advertisement
Casino Rama – Cauliflower Ad (Assisting agency: Marshall-Fenn Creative Communications)

Best Print Advertising Campaign
Gasser Chair Company – Gasser Dazzles (Assisting agency: Concussion, LLP)

Best Social Media Program
Caesars Entertainment – Caesars Entertainment Las Vegas Social Media Program

Best Website
Boyd Gaming Corporation – www.bconnectedonline.com