Best 2004 Annual Report
Ameristar Casinos, Inc. (Assisting Agency: Eleven, Inc.)
Best Broadcast Ad: Radio
Harrah’s Entertainment, Inc. “Harrah’s Entertainment Code of Commitment”
Best Broadcast Ad: Television
Prairie Island Indian Community, “Prairie Island PSAs 2004” (Assisting Agency: Prin Pictures)
Best Customer Publication
Harrah’s Entertainment, “Harrah’s Entertainment’s Commitment to Our Community Reports”
Best Direct Mail
MGM MIRAGE, MIRAGE 2005 Super Bowl Invitation (Assisting Agency: Diesel Advertising)
Best Employee Publication
Harrah’s Entertainment, Harrah’s Entertainment Chairman’s Award Campaign”
Best Multi-format Ad Campaign
Bellagio, “Bellagio ‘O’ Campaign (Assisting Agency: Diesel Advertising)
Best Outdoor Ad: Multiple
Mohegan Sun, “A World at Play” (Assisting Agency: Kirshenbaum Bond & Partners) TIE WITH Societe des Casinos du Quebec Inc. and Casino du Lac-Leamy, “Ottowa Outdoor Campaign”
Best Outdoor Ad: Single
Hollywood Casino Tunica, “Hollywood Glamour Winners-Kim” (Assisting Agency: Hawkeye FFWD)
Best Print Ad: Multiple
Borgata Hotel Casino and Spa, “Wait Branding Print” (Assisting Agency: Schadler Kramer Group)
Best Print Ad: Single
Hollywood Casino Tunica, “Hollywood Glamour Winners-Bessie” (Assisting Agency: Hawkeye FFWD)
Best Web Site: Produced by a Commercial Casino Company
Argosy Gaming, (Assisting Agency: The Sacco Group)
Best Web Site: Produced by a Native American Casino
Cliff Castle Casino, (Assisting Agency: Cramer-Krasselt)