Mary Loftness is a principal at Profitable Customers and a 20-year veteran marketing strategist with extensive experience in the travel, gaming, entertainment and technology industries. Mary learned the importance of total quality management; value based pricing and yield management working with Radisson and Westin hotels. By the time she had moved to become the Vice President of Relationship Marketing at Station Casinos, she knew how to combine direct marketing, an effective call center and the web into a powerful marketing engine to drive both new and repeat customer behavior. Lured by the opportunity to move to Colorado, she joined Gorp.com to create and manage the operations and call center for a 100,000+ page adventure travel website.
Mary has called upon to provide strategy consulting and tactical direct marketing assistance to a wide range of organizations. Her expertise includes hands-on database management; marketing return on investment, call center improvement, and customer profitability measurement.