Barbara Faculjak

President
Minerva Marketing, LLC

Barbara Faculjak is the President of Minerva Marketing, LLC, a marketing and communications consulting firm based in Washington, D.C.  A former U.S. Markets Leader for Ernst & Young and marketing executive for Sallie Mae, Barbara has more than twenty years of experience in all aspects of marketing. She has helped dozens of organizations in various industries make the most of their marketing dollars, serving clients ranging in size from $1million to $1 billion in revenue.  Minerva Marketing specializes in service industries, translating complex technical issues into communications and sales tools that are effective in reaching the right customer audiences.  The firm has helped organizations of all sizes in a wide range of industries including financial services, human resources, education, health care, technology, accounting, environmental and energy services and others.  Projects include creating and implementing all aspects of strategic marketing and communications plans, re-branding, market research, communications training and writing.  Barbara is a graduate of the University of Wisconsin and holds an MBA from UW-Milwaukee.  She is a member of ASAE, the Society for Marketing Professional Services (SMPS), and the Legal Marketing Association (LMA).